Louder Than Words | Creative Talks with John Bonini Podcast
1) #51 | Words in Progress with Natalie Marcotullio, Part 2 | Making Content Bigger Than What You Sell
In this episode, I sit down with Natalie Marcotullio to talk about the thinking behind Navatticās Buyer First reportāand why content only started working when they made it bigger than the product.We g...Show More
2) #50 | Words in Progress with Natalie Marcotullio, Part 1 | Building Navattic's Content Brand
In the debut episode of Words in Progress, a mini-series within Louder Than Words, John Bonini sits down with Natalie Marcotullio, Head of Growth & Product Marketing at Navattic, to unpack how she and...Show More
3) #49 | Natalie Marcotullio | The Smallest Company that Everyone Knows About
In this episode, John sits down with Natalie Marcotullio, head of growth and operations at Navattic. Natalie shares her experience transitioning from a traditional SEO-driven content marketing playboo...Show More
#49 | Natalie Marcotullio | The Smallest Company that Everyone Knows About
50:00 | Jun 6th, 2024
4) #48 | Eddie Shleyner | The Most Personal is The Most Creative
In this episode, John catches up with old friend and copywriting savant, Eddie Shleyner. Eddie is the founder of VeryGoodCopy where he has built up a massive audience and profitable personal brand usi...Show More
5) #47 | Ross Simmonds | The Long Game of Content Marketing
This week, John sits down with content legend Ross Simmonds. Ross is the founder and CEO of Foundational Marketing, an agency focused on distribution, as well as the (new!) author of "Create Once, Dis...Show More
6) #46 | Emily Triplett Lentz | Behind the Content at Basecamp, Help Scout, and Calendly
This week, I sit down with a friend and and someone whose work I've long admiredāāEmily Triplett Lentz. Emily has one of the most prolific and legendary resumes in content marketing, working for brand...Show More
7) #45 | Chris Savage | Content Is the Product
This week, John sits down with Chris Savage, co-founder and CEO at Wistia. The team at Wistia has always approached content differently than most other companies. They host, and film, parades. They bu...Show More
8) #44 | Brendan Hufford | The Importance of Creativity & Consistency in Building a Brand
In this episode, John hangs out with recovering in-house marketer, now founder of Growth Sprints, Brendan Hufford. In the past, Hufford worked in both growth and SEO for companies like ActiveCampaign....Show More
9) #43 | Rand Fishkin | Designing a Business (and content) for Meaningful Engagement
This week, John is joined by Rand Fishkināāone of the true OGs when it comes to B2B content marketing. Rand is the founder and former CEO of Moz and the current founder and CEO of SparkToro. He's also...Show More
10) #42 | Amanda Goetz | The Messiness of Finding Your Content Niche & Going Independent
This week, John sits down with Amanda Goetz. Amanda is a 2x founder, 3x CMO, and now a full-time brand builder and creator on personal and professional growth inspiring 150k people each week through s...Show More
#42 | Amanda Goetz | The Messiness of Finding Your Content Niche & Going Independent
48:10 | Feb 29th, 2024