This Week in B2B Digital Marketing Podcast
1) Champions Adapt. Are You One Of Them?
The business landscape has changed dramatically in just the past 12 months. Champions in the field of sports are skilled in making adjustments. Think of Peyton Manning calling an audible at the line o...Show More
2) Is Sales Becoming Irrelevant? Maybe Not.
So buyers are 50%-70% through their journey before talking to sales, eh? Well not so fast says Sirius Decisions. They admit to not having the full story when they made that claim years ago. Now we kno...Show More
3) Retention is The Biggest Digital Marketing Secret
Dan and Nick explore the tremendous opportunities to drive incremental revenue through customer retention and expansion. So much of marketing's focus is on top of funnel/acquisition, but the reality i...Show More
4) Interactive Tools are the Bridge for Sales and Marketing
On this episode of This Week in B2B Digital Marketing, Dan Sixsmith and Nick Robinson discuss the troubled history between sales and marketing alignment. Then they discuss the possible role of interac...Show More
5) Can Analytics Rescue B2B Digital Marketers?
In this episode of This Week in B2B Digital Marketing, Dan Sixsmith and Nick Robinson discuss the importance of analytics in creating successful digital marketing programs. The discussion touches on b...Show More
6) Will Meerkat Change B2B Digital Marketing?
Meerkat absolutely blew up at SXSW. So technically the product is only three weeks oldā¦ three and a half weeks old. And so it blew up at SXSW, that's all you hear about right now. And now the company ...Show More
7) B2B Personalization and Content Marketing Success
Personalization is critical, and that includes website and social content and not just email content. DemandBase delivered some interesting stats around this. They found 85% of website visitors are no...Show More
8) Can Social Selling Save Sales?
Forrester indicated that 20 million sales people will be out of a job by 2020. That's almost 25%! In this episode, we explore ways that sales people can stay relevant in today's mobile, social world.Ā ...Show More