Enterpreneurship

The Startup Chat with Steli and Hiten

Steli Efti & Hiten Shah: Serial Entrepreneurs, Sales & Marketing Experts, Startup Investors & Advisors, CEOs running multi million dollar SaaS Startups

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Unfiltered insights and actionable advice straight from the trenches of startup and business life. The show hosts, Steli Efti and Hiten Shah, are both serial entrepreneurs who have founded multi-million dollar SaaS startups. Being busy CEOs of fast-g...Show More

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405: Steli Needs Your Help Finding the Right Person

0:00 | Apr 16th

Today’s episode of The Startup Chat is a special one, in it, Steli asks for your help finding the right person for a job at his company, Close.io. Close.io is currently looking to hire a director of marketing for their team. This is as a result of...Show More

404: Why Your Biggest Strength Is Your Biggest Weakness

0:00 | Apr 12th

In today’s episode of The Startup Chat, Steli and Hiten talk about why your biggest strength is your biggest weakness. Sometimes we think we’re really good at something but then, after some evaluation, we realize that we’re not as good in that thi...Show More

403: 4 Lessons for Podcasters After 400+ Podcasting Episodes

0:00 | Apr 9th

In today’s episode of the startup chat, Steli and Hiten talk about 4 lessons for podcasters after 400+ podcasting episodes. Today’s episode is a special one. After over 400 episodes of hosting the Startup Chat, Steli and Hiten share the biggest le...Show More

402: Personal Finances for Founders

0:00 | Apr 5th

In today’s episode of The Startup Chat, Steli and Hiten talk about personal finances for founders. One of the biggest mistakes founders make without realizing it, is neglecting to manage their own personal finances while they focus on starting, bu...Show More

401: How to Work with Designers

0:00 | Apr 2nd

In today’s episode of The Startup Chat, Steli and Hiten talk about how to work successfully with designers. Working with a designer can be quite challenging, especially when you’re not a designer. From choosing one to giving them feedback on their...Show More

400: Identifying & Focusing on Growth Customers

0:00 | Mar 29th

Today on The Startup Chat, Steli and Hiten talk about identifying & focusing on growth customers. In the startup world, it’s common to want to prioritize customers that pay higher for your products, however focusing on these customers might not be...Show More

399: How to Create an Ideal Customer Profile?

0:00 | Mar 26th

In today’s episode of The Startup Chat, Steli and Hiten talk about how to create an ideal customer profile. Creating an ideal customer profile for your business is super important. It can help you build a better product, market it better and ultim...Show More

398: How to Use Documentation to Get the Right Things Done in a Remote Business

0:00 | Mar 22nd

In today’s episode of The Startup Chat, Steli and Hiten talk about how to use documentation to get the right things done in a remote business. For your startup to run smoothly with no hiccups, it is crucial to document all your processes and have ...Show More

397: Creating a New Category as a Startup

0:00 | Mar 19th

In today’s episode of the Startup Chat, Steli and Hiten talk about creating a new category as a startup. Sometimes in order to stand out in a highly competitive niche, it may be necessary to create a new category for your product. This strategy is...Show More

396: Should You Be Secretive About Your Startup Ideas?

0:00 | Mar 15th

In today’s episode of The Startup Chat, Steli and Hiten talk about how secretive you should really be with your ideas as a founder. The startup industry, it’s common for new founders to be super protective of their ideas. However, more experience ...Show More

395: How to Set Clear Expectations to Get Good Results?

0:00 | Mar 12th

Today on The Startup Chat, Steli and Hiten talk about how to create and how to set clear expectations. In any relationship, whether professional or personal,  setting clear expectations is key to making sure that that relationship is successful or...Show More

394: What’s Your Level of Incompetence?

0:00 | Mar 8th

In today’s episode of The Startup Chat, Steli and Hiten talk about your level of incompetence. Sometimes, situations arise when you are unable to handle a situation properly. This could be because you don’t have the skill sets to handle that situa...Show More

393: How Not to Make Dumb Mistakes Under Pressure

0:00 | Mar 5th

In today’s episode of The Startup Chat, Steli and Hiten talk about how not to make dumb mistakes under pressure. It’s common in business to find ourselves in situations where we have to make our most important decisions under pressure. And this pr...Show More

392: Why Steli Is Always Looking to Understand the Person Behind the Message (People Research Episode)

0:00 | Mar 1st

In today’s episode of the startup chat, Steli and Hiten talk about why Steli is always looking to understand the person behind the message. Sometimes when we receive a message, it difficult for us to understand the true meaning of that message. An...Show More

391: How to Create Effective Comparison Pages

0:00 | Feb 26th

In today’s episode of The Startup Chat, Steli and Hiten talk about how to create comparison pages to highlight the differences between you and your competitors. The startup industry can be super competitive, and buyers are continually looking for ...Show More

390: How Not to Get Ahead of Yourself

0:00 | Feb 22nd

Today on The Startup Chat, Steli and Hiten talk about how not to get ahead of yourself. Sometimes we tend to get ahead of ourselves when things are going well in our business, and this can be a bad thing as we tend to lose focus on what’s working ...Show More

389: The Dangers of Being Overprepared

0:00 | Feb 19th

Today on The Startup Chat, Steli and Hiten talk about the dangers and the downsides of being overprepared. Sometimes we tend to overprepare for a meeting that we screw it, meaning we research the other party a lot, and go into that meeting trying ...Show More

388: How Do You Define Your Identity

0:00 | Feb 15th

Today on The Startup Chat, Steli and Hiten talk about how to define your identity. Trying to define who you truly are is one of life’s biggest struggles. Often, when we define ourselves, we tend to focus on the negative aspects of our identity or ...Show More

387: How to Make Increasingly Better Choices Each Day

0:00 | Feb 12th

In today’s episode of The Startup Chat, Steli and Hiten talk about how to make increasingly better choices in your life and your business. Decision making is one of the most difficult things that a human can do. People often say that they find it ...Show More

386: How to Sleep and Rest up as a Founder

0:00 | Feb 8th

In today’s episode of The Startup Chat, Steli and Hiten talk about the importance of sleep and rest. As a founder, a good night's sleep is incredibly important for your health. In fact, it’s just as important as eating healthy and exercising. Unfo...Show More

385: Firing People Too Slow Will Kill Your Startup

0:00 | Feb 5th

In today’s episode of The Startup Chat, Steli and Hiten talk about holding on to people who aren’t working out too long. One of the biggest mistakes founders make is holding on to a non-performing team member for too long. Doing so can be bad for ...Show More

384: Customer Development Mistakes to Avoid

0:00 | Feb 1st

In today’s episode of The Startup Chat, Steli and Hiten talk about how founders can avoid customer development mistakes. Customer development is a four-step framework for discovering and validating the right market for your idea. It is used by fou...Show More

383: What Makes You Come Alive at Work? What Drives You?

0:00 | Jan 29th

Today on The Startup Chat, Steli and Hiten talk about what makes you truly come alive at work and why are you working. This episodes is a special episode of the show. Today Hiten and Steli ask what brings you alive at your workplace. They share with ...Show More

382: How to Hire People Who Are More Senior Than Yourself

0:00 | Jan 25th

In today’s episode of The Startup Chat, Steli and Hiten talk about how to hire people that are much more senior than you are. Sometimes when it’s time to hire new staff for your startup, you may be in a situation where you’re hiring people who are mu...Show More

381: Self-Serve Sales: How to Get People to Upgrade Themselves in Your App

0:00 | Jan 22nd

In today’s episode of The Startup Chat, Steli and Hiten talk about how to do sales when you’re a self-service product. When done right, the self-service model can be a great way to sell saas products. Leads come through your funnel, sign up for a tri...Show More

380: How to Become Good at Copywriting

0:00 | Jan 18th

In today’s episode of The Startup Chat, Steli and Hiten talk about copywriting and writing good copy for startups. When it comes to marketing your startup, your copywriting is one of the most critical elements that could make or break your campaign. ...Show More

379: How to Design/Write Great CTAs (Call to Actions)

0:00 | Jan 15th

In today’s episode of The Startup Chat, Steli and Hiten talk about how to design and write effective Calls-To-Actions (CTA). In the marketing world, a call to action is a prompt on a website, email or social media that tells the user to take some spe...Show More

378: Do You Have to Sacrifice Your Life & Health in the Early Days as Founder?

0:00 | Jan 11th

Today on The Startup Chat, Steli and Hiten talk about if it’s necessary to sacrifice your life and your health in the early days of building your startup. In the startup world, creating a healthy balance between work and play is absolutely essential ...Show More

377: Should You Wake up Super Early in the Morning as Founder?

0:00 | Jan 8th

In today’s episode of The Startup Chat, Steli and Hiten talk about early morning routines and the act of waking up early in the morning as a founder. It is common knowledge that how well you sleep and the state of mind you create at the beginning ...Show More

376: Learning to Ask for Help

0:00 | Jan 4th

In today’s episode of The Startup Chat, Steli and Hiten talk about learning to ask for help in business. Many founders are not used to asking for help and this can be a disadvantage for themselves and their businesses. It’s common to see founders ...Show More

375: The Second Time Around as a Startup Founder

0:00 | Jan 1st

In today’s episode of The Startup Chat, Steli and Hiten talk about what they call “the second time around”. “The second time around”, also known as second time syndrome, is basically starting a new business after a previous success or failure at a...Show More

374: Encore Episode: Big Picture Thinking / How to Prioritize

0:00 | Dec 28th, 2018

This is an encore episode. In today’s Startup Chat, Steli and Hiten talk about big picture thinking, its importance and some ways through which you can develop this skill. Oftentimes, we find that people are so caught up in day to day tasks that t...Show More

373: Encore Episode: How It All Began

0:00 | Dec 25th, 2018

This is an encore episode. In this first ever podcast of The Startup Chat, Steli and Hiten chat about why they are starting the podcast and they unsuccessfully try to come up with a name for it. This ones all entertainment so get ready to laugh.

372: Encore Episode: Tips to Generate Customer Insights

0:00 | Dec 21st, 2018

This is an encore episode. When a business grows and scales up, it’s very easy to lose touch with the lifeline of your business—the customers. Many people begin to outsource their customer support and the gap between the CEO or founder with the cu...Show More

371: Encore Episode: How to Find Product Market Fit

0:00 | Dec 18th, 2018

Today we're re-publishing our most popular episode of 2018, which is all about finding product-market fit.

369: How to Stay Mentally Healthy in a Startup

0:00 | Dec 11th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about mental health and how to stay mentally healthy while you are building a startup. When you’re building a startup, staying mentally healthy is really important. Way too many entrepre...Show More

370: Changing a Startup Team’s Culture vs Hiring a New Team?

0:00 | Dec 11th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about changing a teams culture versus firing and hiring a new team. There comes a time in every startup's life that fundamental changes need to be made in the way things are currently do...Show More

368: Creating or Working with a Company Builder?

0:00 | Dec 7th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about the concept of company builders or company studios. But what is a company studio? According to Steli, a company studio is a corporate structure that brings together talent and peop...Show More

367: How to Rebrand Your Startup

0:00 | Dec 4th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about affiliate how to rebrand your company the right way. Sometimes, some founders might decide to change the name of their company. This could be because they don’t like the name, the ...Show More

366: How to Name Your Startup

0:00 | Nov 30th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about how to come up with a name for your startup. Finding the right name for your startup can be challenging, and it’s important you come up with a great name because it can have a sign...Show More

365: Replacing Yourself as CEO or Founder

0:00 | Nov 27th, 2018

Today on The Startup Chat, Steli and Hiten talk about replacing yourself as CEO or the founder of your startup. One of the hardest decision a founder can ever make is deciding when it is time to hand the wheel to someone else. Why it may seem like...Show More

364: How to Help Your Customers Through Change

0:00 | Nov 23rd, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about how to help your customers through change. When you’re building a product, it is common to make changes to it. This could be a UI change, a pricing change, a Logo change and so on....Show More

363: SaaS Pricing: Using Starter Packages to Attract Smaller Customers

0:00 | Nov 20th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about a new pricing trend in the startup world. There’s a new trend in the startup world when it comes to pricing. Some companies are beginning to offer custom prices to customers who me...Show More

361: How to Use Affiliate Programs to Fuel Growth

0:00 | Nov 13th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about affiliate programs and how to use it for your business when you want to acquire more customers. Affiliate programs can be an effective way to get new customers and scale your start...Show More

360: Being Cynical in a Startup – Good or Bad?

0:00 | Nov 9th, 2018

Today on The Startup Chat, Steli and Hiten talk about becoming cynical or jaded as a founder. One of the beautiful things about being an entrepreneur for the first time is that you have this youthful and blissful mind. You feel like everything is ...Show More

359: How to Create a Great Take-Home Assignment for New Job Applicants

0:00 | Nov 6th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about take-home assignments for job applicants. This topic was chosen as a result of mistakes that were made at recent hirings at Close.io and as take-home assignments is an integral par...Show More

358: The Value of Consuming Opposing Opinions

0:00 | Nov 2nd, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about how to consume opposing opinions. Whether we know it or not, we are all stuck in our own little bubble. While this can be a good thing, to live a more balanced business and work li...Show More

357: It’s Not the Big That Eat the Small. It’s the Fast That Eat the Slow.

0:00 | Oct 30th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about how to act, move and execute faster. In the startup world, speed is everything. If you don’t execute fast, you’re very likely to fail. However, moving at such a fast pace can be sc...Show More

356: Are Startups Really the Right Vehicle to Gain Freedom in Life?

0:00 | Oct 26th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about whether being an entrepreneur really the right way to gain more freedom in life. It’s common for some people to think that being an entrepreneur is the right way to gain more freed...Show More

355: What Is Killing Your Startup Growth?

0:00 | Oct 23rd, 2018

Today on The Startup Chat, Steli and Hiten talk about the main things that are killing your growth in your startup. Growing a startup can seem complex but it doesn’t have to be. There are several things that a you can do that could kill the growth...Show More

354: How to Create Vision & Mission Statements

0:00 | Oct 19th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about two parts of the business trifecta, the vision and mission statements. As a founder, you should have a clear mission and vision for your company. Mission and vision statements are ...Show More

353: Growing from $1MM to $10MM

0:00 | Oct 16th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about what it takes to grow your company from one million to ten million in revenue. Hitting the million dollar revenue mark is a great achievement and something to congratulate yourself...Show More

352: Speaking at Conferences Worth Your Time?

0:00 | Oct 12th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about speaking at conferences. As you become more experienced and successful in business, you may get invited to speak at conferences. This could be for small acceptance of an award, to ...Show More

351: Encore Episode – How to Use Scripts to Empower Your Sales Team

0:00 | Oct 9th, 2018

In today’s episode, Steli and Hiten talk about the importance of having scripts and templates in your sales process. While it may not be needed during the early days of a startup, documents and scripts are crucial in helping your salespeople communic...Show More

350: Who Am I? (How Do You Figure out Who You Are)

0:00 | Oct 5th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about the idea of figuring out the answer to the question “who am I?”. This is a question that we all ask ourselves at some point in our lives. However, in order for you to find yourself...Show More

349: Encore Episode – How to Optimize Your Sales Funnel

0:00 | Oct 2nd, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about optimizing your funnel no matter what type of funnel it is. When it comes to acquiring new customers online, your funnels are a crucial part of the process. Therefore, optimizatio...Show More

348: Weird Side Projects We’ve Worked on That Failed and What We Learned

0:00 | Sep 28th, 2018

Today on The Startup Chat, Steli and Hiten talk about ideas, side projects, and businesses. Steli and Hiten have been in business a long time. It is fair to say that they’ve had a long history of failed side projects, and each failed business idea...Show More

347: How to Get to $1MM in Revenue with Your Business Today

0:00 | Sep 25th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about reaching $1 million in revenue in your startup. Reaching $1 million in revenue for your startup is a number that a lot of entrepreneurs aspire to reach and can seem magical for som...Show More

346: How to Talk to Yourself

0:00 | Sep 21st, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about inner dialogue. Inner dialogue, also known as talking to yourself or inner talk, is something a lot of us do. On many occasions, the inner dialogue is negative and strengthens any ...Show More

345: Encore Episode – Cold Calling 101 for Founders

0:00 | Sep 18th, 2018

On today’s The Startup Chat we discuss cold calling. We’ll tell you what cold calling is, why you should do it, and how to do it effectively. Steli is the rock star of cold calling between the two of us. He’ll tell us how he has made cold calling wor...Show More

344: Startup Karma

0:00 | Sep 14th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about Karma. Karma is the law of moral causation. In business, relationships are key. It is advisable to treat people the way that you want to be treated as not doing so can lead to miss...Show More

343: Knowing Who You Really Are as an Entrepreneur

0:00 | Sep 11th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about knowing who you are as an entrepreneur. As a founder, it’s important to be aware of your strengths and your weaknesses - self-awareness. Not being aware of your weaknesses, can lea...Show More

342: Coasting on Your Past Accomplishments

0:00 | Sep 7th, 2018

In today’s episode of The Startup Chat, Steli and Hiten address the whole idea of benefiting from what you’ve done in the past. Sometimes an entrepreneur will do something significant or valuable and then go on to benefit from that thing a couple ...Show More

341: Employee Retention in Startups

0:00 | Sep 4th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about team member retention in startups. The success of your startup depends on retaining skilled and talented members of your team. However, it's very common for founders to take team m...Show More

340: Doing Business with Friends – Lessons Learned?

0:00 | Aug 31st, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about a favorite topic of Hiten - doing business with friends. Doing business with a friend can be a tricky one. If it’s not managed properly, you could end up with ruined relationships ...Show More

339: How to Build Add-Ons, Extensions, or Apps

0:00 | Aug 28th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about add-ons, extensions, and apps. One way to launch a saas application is by creating a chrome add-on or extension that users can use as a gateway to your main product. While this is ...Show More

338: Staying Humble with Success

0:00 | Aug 24th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about how founders can stay humble once they’ve made it. After years of grinding and building your startup, it’s common for some founders to become arrogant once they’ve “made it”. Unfor...Show More

337: How to Compete in a Hyper Competitive Space

0:00 | Aug 21st, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about how to deal with a hyper-competitive market if you’re in one. Today’s startup world is super competitive. It is not uncommon for there to be hundreds, if not thousands of competito...Show More

336: How to Define Your Company Values

0:00 | Aug 17th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about how to define your company values as a startup. All companies have core values. They are the rules of for how your startup is going to achieve your mission and vision. A startup’s ...Show More

335: How to Run an Early Access Program

0:00 | Aug 14th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about what Steli calls a beta program and Hiten calls an early access program. Before you launch a product or a new feature, it is important to test things out to catch bugs and product ...Show More

334: Too Many Ideas – How to Chose What to Work On

0:00 | Aug 10th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about what founders should do when they are just starting out on their journey. Choosing an idea for a business is one of the most exciting and fundamental parts of starting a business. ...Show More

333: How to Deal with Fraud in Your Startup

0:00 | Aug 7th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about how founders can deal with fraud in their startups. Running a  startup difficult enough when everything is going smoothly. But when you’re a founder, sometimes things happen that i...Show More

332: How We Read Books

0:00 | Aug 3rd, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about their reading habits and they read books. Reading is one of the most fundamental skills an entrepreneur needs to succeed in the startup world. It’s common for a lot of successful p...Show More

331: Managing up – How to Manage Your Managers

0:00 | Jul 31st, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about how to manage your managers. Managing your manager isn’t just good for you, it’s also good for them as well. Your manager has difficult decisions to make, deadlines to meet and...Show More

330: Startup Babies – How to Manage the Other Side of Growth in Your Team

0:00 | Jul 27th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about Startup babies. These are certain life moments that happen to people on your team, moments like when team members have babies, get married or less joyous moments like a death in th...Show More

329: What to Do Post-Launch?

0:00 | Jul 24th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about what startups should do once they launch a product. For many Startups, launching and selling a product can seem like the end of a long journey. However, it’s really only just the b...Show More

328: The Pre-Launch: How to Do It Right (With or Without Hype)

0:00 | Jul 20th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about what startups should and shouldn’t do before launching a product. The startup world is very competitive. Everyday, new products and services are launched. A great way to ensure tha...Show More

327: The Benefits of In-Person Meetings & Relationships

0:00 | Jul 17th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about the benefits of in-person meetings and relationships. In the startup world, it’s very common for salespeople to sell their products through virtual meetings. While these can be use...Show More

326: Steli’s Most Important Career- (And Life-) Advice

0:00 | Jul 13th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about a really important piece of career advice, which is, never making compromises when it comes to people. This comes after a talk Steli gave recently to a bunch of students at a caree...Show More

325: Consistency In Execution

0:00 | Jul 10th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about consistency in execution. Consistency is something very important to Steli and Hiten and it is what makes the difference between good teams and great ones. Tune in to this week’...Show More

324: Lessons Learned Launching FYI

0:00 | Jul 6th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about what it takes to launch a new product or company. Launching a new company or product can be intense and stressful. However, when planned properly, you can reduce any launch headach...Show More

323: GDPR? How Does This Effect Software Companies?

0:00 | Jul 3rd, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about something that has affected a lot of companies out there, and that is GDPR. In Europe, the General Data Protection Regulation (GDPR) that came into effect on May 25, 2018. It was d...Show More

322: Changing Your Mind (If You Can’t You’re Fucked)

0:00 | Jun 29th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about changing your mind about something. A lot of people see changing your mind as a sign of weakness, however, this is not always the case. Often times decisions are made in the startu...Show More

321: How to Become Resilient: Overcoming Any Startup Obstacle

0:00 | Jun 26th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about startup handicaps. According to Steli, a startup handicap is anything that you believe gives you a disadvantage in succeeding with your startup or as an entrepreneur. And this is s...Show More

320: How to Optimize Your Lead Response Time

0:00 | Jun 22nd, 2018

In today’s episode of The Startup Chat, Steli and Hiten share some tips on how to optimize the time to respond to inquiries. In the startup world, it is important to not only respond to customer's inquiry in a positive way but quickly as this wil...Show More

319: How To Do Competitor Analysis

0:00 | Jun 19th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about competitor research and how you can do it without talking to another human being. Understanding the competition and how they do business is a crucial business activity for any sta...Show More

318: Don’t Treat Your Worst Customers the Best

0:00 | Jun 15th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about why some entrepreneurs treat some of their worst customers the best. This comes after Steli’s observation that oftentimes, large startups give special treatment to demanding and u...Show More

317: How to Optimize Your Sales Funnel

0:00 | Jun 12th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about optimizing your funnel no matter what type of funnel it is. When it comes to acquiring new customers online, your funnels are a crucial part of the process. Therefore, optimizatio...Show More

316: Don’t Wanna Work for Other People?

0:00 | Jun 8th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk the idea of wanting to be an entrepreneur because you don’t want to work for other people. This comes after Steli spoke at an event for students about career hacks. Steli points out tha...Show More

315: How to Do 1-On-1s

0:00 | Jun 5th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about 1-1 meetings. They highlight how to set them up, the importance of these meetings, their benefits and how to do them efficiently so that your startup and your team get the maximum ben...Show More

314: How to Handle Private Life Challenges While Running a Startup (Forgiving Yourself)

0:00 | Jun 1st, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about how to take care of yourself when you are not feeling 100%. They look at how to give yourself time to rejuvenate and recharge your batteries so that you can work optimally and get mor...Show More

313: How to Deal with Abusive Customers

0:00 | May 29th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about how to handle working with customers who are dissatisfied and escalate dissatisfaction into abuse. They give you advice as to what you should do and the best attitude to have when fac...Show More

312: Why You Shouldn’t Trust Headlines (And How to Use Today’s Headline-Culture for Your Startup)

0:00 | May 25th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about the power of headlines and the weaknesses of skim reading. They explore why you should be reading more than just the headline of an article and how sharing content without being fully...Show More

311: How to Get User Onboarding Right

0:00 | May 22nd, 2018

Today on the Startup Chat, Steli and Hiten talk about what user testing is, why it’s important, and some tips on how to do it right. This comes after a series of blog post Hiten and his business partner have been working on around the topic. After...Show More

310: HUCA (Hang Up Call Again)

0:00 | May 18th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about persistence and how it can benefit your life. They introduce us to a persistence technique called HUCA, which is simple, free and can work wonders for you if you follow it. “You ca...Show More

309: How to Use Social Proof in Your Emails, Copy, and Sales Pitches

0:00 | May 15th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about Social Proof. They share the top tips for using social proof to benefit your business and explain the importance of why to use it. They share a case study to show you the mistakes tha...Show More

308: Feature Creep

0:00 | May 11th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about the pros and cons of feature creep and why too much of a good thing can be bad. They investigate why feature creep happens, what to do when you realize it is happening and how to avoi...Show More

307: Outbound Email Sequences

0:00 | May 8th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about sales and email automation. They lay out why sales automation could be a useful tool in your business and they give you some key tips for how to create great emails which get the outc...Show More

306: How to Find Product Market Fit

0:00 | May 4th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about Product-Market Fit. They guide you on the path to identifying if your product is well placed to succeed in its target market and how to define what it means for you and your business....Show More

305: How to Create Customer Testimonials That Sell

0:00 | May 1st, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about the importance of testimonials. They break down the kind of testimonials that start ups must have and they explain how to get them to present your best face to a new audience. Test...Show More

304: How to Do User Testing for Your Product

0:00 | Apr 27th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about user testing. They lay out the steps for how to do user testing for your product, your startup and your market.   The purpose of user testing is to collect data to show ease of use...Show More

303: Using Video in Marketing Today

0:00 | Apr 24th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about how to use video to market your company and acquire customers. They break down how to do it, to get the best results and share examples and success stories to help you decide if this ...Show More

302: How to Sell to Startups? (Startup To Startup Sales)

0:00 | Apr 20th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about start up to start up business sales and explore how to market to startups. They also discuss the viability of if it can be a long term and sustainable strategy. A startup is a fast...Show More

301: How to Hire Interns for Your Startup

0:00 | Apr 17th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about how to hire interns and the things to consider before you do. They share their advice on the mindset involved in working with interns and how to hire the right people so that they ben...Show More

300: The Startup Bus Fallacy

0:00 | Apr 13th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about casually starting businesses and riding the wave of circumstance, when you are not emotionally invested in the idea. They highlight the difference, between having fun and enjoying ...Show More

299: Finding Your Ideal Customer (Or Switching Who You Sell To)

0:00 | Apr 10th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about how to switch your customer base.They highlight how to identify the right product for the right customer, and what to do if the customer you planned to target didn’t work out for our ...Show More

298: How to Run Multiple Products at Once

0:00 | Apr 6th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about product expansion for your business.They highlight the next steps to product development and how to expand or diversify. They also review other businesses and the effects that product...Show More

297: How to Start a Side Hustle

0:00 | Apr 3rd, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about how to run a side business and side hustle. They highlight how to get started and give you some ideas on how to find a skill or hobby, that you can leverage to get started. A side ...Show More

296: How to Do Product Prioritization

0:00 | Mar 30th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about Product Prioritization. They highlight how to prioritize what is important for your business and how to get the team on board, working towards the important objectives. Product pri...Show More

295: Being a Nice-To-Have vs Must-Have Product. How to Know the Difference?

0:00 | Mar 27th, 2018

In today’s episode of The Startup Chat, Steli and Hiten define the difference between “must have” and “nice to have” products. They highlight why knowing the difference is important to your business and help you to understand how to redefine your pro...Show More

294: How to Manage Your Energy as a Founder

0:00 | Mar 23rd, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about our inner energy and how we manage it. They highlight the importance of food in managing your energy levels and they look at other ways that your mental and physical energy, can be op...Show More

293: What Tools Should You Use to Run Your Startup?

0:00 | Mar 20th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about how business equipment and tools can help or hinder your business. They define the difference between when a start-up needs to upgrade to new or more professional software or when wha...Show More

292: Free Tools as Marketing

0:00 | Mar 16th, 2018

Today on The Startup Chat, Steli and Hiten talk about how to develop free tools and use them to market your business. Marketing your business is essential but can be quite expensive. A great way to generate leads for your business is by developing...Show More

291: Discipline in Startups

0:00 | Mar 13th, 2018

Today on The Startup Chat, Steli and Hiten talk about discipline in startups. Running a startup literally means taking a journey into the unknown and founders need to be comfortable with taking on uncertainty and the multiple challenges that are s...Show More

290: What People Really Think About You

0:00 | Mar 9th, 2018

Today on The Startup Chat, Steli and Hiten talk about a very interesting topic, and that is “what people really think about you”. As human beings, it’s natural for us to be curious about other people’s opinion about us, and knowing this can be qui...Show More

289: Coach Your Team Members’ Weaknesses or Double-Down on Strengths?

0:00 | Mar 6th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about strengths and weaknesses. They define how to identify, if your mindset, is set to say “I am really good at this, I’ll keep doing it” or “I am bad at this, I am going to get better...Show More

288: Startup Lies

0:00 | Mar 2nd, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about the lies that startup founders and staff tell to make their company look better than it really is. They highlight that lying has been and remains a commonly accepted way to communi...Show More

287: Hiten’s Outcome-Based Hiring Framework

0:00 | Feb 27th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about hiring senior team members. They talk about different hiring strategies and how these strategies affect your business and the ability to achieve your businesses short and long term...Show More

286: Mindfulness

0:00 | Feb 23rd, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about mindfulness. They highlight how mindfulness can be used to benefit you in your everyday life and business. Mindfulness can be defined as the process of bringing awareness to y...Show More

285: Giving Discounts to Your Customers

0:00 | Feb 20th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about discount pricing strategy. They discuss the pros and cons of offering discounts as a start-up and they also discuss how to refuse discounts requests from customers.   A discount pr...Show More

284: Remembering Where You Came From

0:00 | Feb 16th, 2018

In today’s episode of The Startup Chat, Steli and Hiten talk about taking the time to remember your journey. They also talk about how self reflection can be used as a powerful tool to gain perspective and gratitude on your entrepreneurship journey. ...Show More

283: How to Create a Good Email Newsletter

0:00 | Feb 13th, 2018

Today on The Startup Chat, Steli and Hiten talk about email newsletters and why it’s important to your startup. In this day and age of social media, does email marketing still work? According to Steli and Hiten, the answer is yes and if you’re not...Show More

282: The Most Common Product Mistakes Startups Make

0:00 | Feb 9th, 2018

In this episode of The Startup Chat, Steli and Hiten talk about the most common product mistakes startups make when developing new products. Tons of new products are being developed all the time. While some products may end up being great, it’s in...Show More

281: How to Use Process to Grow Your Startup

0:00 | Feb 6th, 2018

Today on The Startup Chat, Steli and Hiten talk about why startups are allergic to processes and what they can do about it. A lot of startups have “process allergies” and this can be a hindrance to growth. The thought of building and setting up bu...Show More

280: How to Figure out the Right Pace of Hiring

0:00 | Feb 2nd, 2018

Today on The Startup Chat, Steli and Hiten talk about the pace of hiring at a growing startup. As a founder, one of your most important tasks is managing your workforce. It's your job to make sure you have the right people - and the right number o...Show More

279: How to Run a Virtual Summit

0:00 | Jan 30th, 2018

Today on The Startup Chat, Steli and Hiten talk about the Virtual Summit that was organized by Steli and his team at Close.io, which you can check at InsideSalesSummit.com. Virtual summits are a trend that’s becoming very popular in the startup wo...Show More

278: Anger Management in Startups

0:00 | Jan 26th, 2018

Today on The Startup Chat, Steli and Hiten talk about anger and how to deal with it at work and in your personal life. Being angry is an extremely powerful emotion. If you’re somebody that gets angry easily, you run the risk of being avoided by t...Show More

277: How to Start a Startup Without a Technical Co-Founder

0:00 | Jan 23rd, 2018

Today on The Startup Chat, Steli and Hiten talk about how to start a tech business without a technical co-founder. It’s normal for entrepreneurs these days to want to start tech businesses, be it a cloud-based service, mobile app, or a social sha...Show More

276: How to Hire a Head of Culture

0:00 | Jan 19th, 2018

In this special episode of The Startup Chat, Steli and Hiten are at Dreamforce and they talk about how and why you need to hire a head of culture at your startup, especially if your team members work remotely. Thanks to Jorge Soto and the team at ...Show More

275: How to Create an Ecosystem Around Your Startup

0:00 | Jan 16th, 2018

Today on The Startup Chat, Steli and Hiten are in DreamForce and they talk about how to create a business ecosystem and shed some light on how to do this. Thanks to Jorge Soto and the team at First Cut for recording and editing the video! The s...Show More

274: Hiring or Nurturing Managers Within Your Startup

0:00 | Jan 12th, 2018

Today on The Startup Chat, Steli and Hiten talk about the idea of nurturing talent internally vs hiring proven talent externally. When it comes to key positions that need to be filled at a company, founders are usually faced with the dilemma of nu...Show More

273: How to Give Company Updates to Investors, Advisors & Friends

0:00 | Jan 9th, 2018

Today on The Startup Chat, Steli and Hiten talk about company updates and the idea of updating people about the status of your company on a regular basis. Company updates are a great way to keep stakeholders up to date about your business, and as ...Show More

272: Beginning of the New Year – How to Reflect and Plan Ahead

0:00 | Jan 5th, 2018

Today on The Startup Chat, Steli and Hiten talk about what’s currently on every entrepreneur’s mind - the holiday season! For the most people, this time of year is a time for celebrating the holidays with family and friends. But for many founders ...Show More

271: Encore Episode – Freemium

0:00 | Jan 2nd, 2018

Welcome to another episode of The Startup Chat with Steli and Hiten. This week we’re talking about the pros and cons of the Freemium pricing model in startups.    This Week’s Updates: Steli is getting ready to go on a 6 week trip to Europe.  Pl...Show More

270: Encore Episode – Minimum Viable Products: How to find out fast if your idea is legit

0:00 | Dec 29th, 2017

On this episode we take a close look at the concept of Minimum Viable Product (MVP) and what it means and how to apply it to your business.  The concept sprang up during the early startup movement and has become a bit muddled in definition over time....Show More

269: Encore Episode – How to Start a Side Business

0:00 | Dec 26th, 2017

Many people want to start a side business, but don’t know how to do it.  It’s really easy to start a business nowadays, but it’s tough to keep it going. We’re going to tell you how to establish your own side business today. The points we made toda...Show More

268: Encore Episode – How to Get Your First 10 Customers

0:00 | Dec 22nd, 2017

Today Steli and Hiten talk about how to get those first few customers when your business is just getting off the ground.  The key to that initial traction is to connect with potential customers as soon as possible. Hiten’s first course of action i...Show More

267: Crying About Your Startup? What We Tell Our Founder Friends in Dark Moments

0:00 | Dec 15th, 2017

Today on The Startup Chat, Steli and Hiten talk about the challenges of being an entrepreneur in today’s ultra-competitive business world. Although there are lots of positives to being an entrepreneur, like being your own boss, working when you wa...Show More

266: Steli Efti’s Inside Sales Tips for Startups

0:00 | Dec 12th, 2017

This week's episode of The Startup Chat is a special one. We feature Steli’s interview for the Inside Sales Summit, which was a virtual sales summit where we interviewed over 50 sales experts, leaders and founders, who teach their sales secrets durin...Show More

265: How to Use NPS Surveys to Grow Your Company

0:00 | Dec 8th, 2017

In this episode, Steli and Hiten talk about NPS surveys, the importance of carrying them out and how they can be beneficial to your startup as a whole. NPS stands for Net Promoter Score and is a customer satisfaction score created by Bain and Comp...Show More

264: How to Use Inspiration to Your Advantage

0:00 | Dec 5th, 2017

In today’s episode of The Startup Chat, Steli and Hiten talk about how to use inspiration to your advantage in your startup - a topic that is rarely discussed in the business world. They also talk about how “too much inspiration” can be a problem and...Show More

263: Being a People Pleaser Is Bad (in Startups and Life)

0:00 | Dec 1st, 2017

In today’s episode of The Startup Chat, we talk about being a people-pleaser, the problems it can create within a start-up, and whether being one can a strength or a weakness when you are hiring team members. When it comes to hiring staff, especia...Show More

262: How to Write Killer Email Newsletters

0:00 | Nov 28th, 2017

In today’s Startup Chat we talk about email newsletters. It’s a misconception that emails are dead and no longer relevant. In fact, “Good emails are dead but great emails are alive and thriving”. We share some great tips and tricks to write a good ne...Show More

261: Big Picture Thinking / How to Prioritize

0:00 | Nov 24th, 2017

In today’s Startup Chat, Steli and Hiten talk about big picture thinking, its importance and some ways through which you can develop this skill. Oftentimes, we find that people are so caught up in day to day tasks that they fail to stop and prioritiz...Show More

260: Account-Based Marketing for Startups – What you should know

0:00 | Nov 21st, 2017

In today’s Startup Chat, we talk about account-based marketing and how this function has become increasingly relevant due to the availability of marketing automation tools. It is important to adopt a holistic view and market across the entire organiz...Show More

259: What is Product Marketing

0:00 | Nov 17th, 2017

In today’s Startup Chat, Steli and Hiten talk about product marketing (the cross-section between sales, marketing and product) and discuss how this business function is defined differently across different organizations. Steli shares his approach to ...Show More

258: Why Trello Failed to Build a $1 Billion+ Business

0:00 | Nov 14th, 2017

In today’s Startup Chat, we talk about Hiten’s recent article, Why Trello Failed to Build a $1 Billion+ Business. Trello was recently sold for $400 million. Hiten’s article expressed that Trello could have been a much larger business had they monetiz...Show More

257: Scaling a Services Business (Challenges)

0:00 | Nov 10th, 2017

In today’s Startup Chat, we talk about the various challenges involved in scaling service businesses. It is common for service businesses to fold when faced with certain challenges—like maintaining consistent quality and client churn. However, if a s...Show More

256: Hiten Shah’s Inside Sales Tips for Startups

0:00 | Nov 7th, 2017

The Inside Sales Summit is a virtual summit where about 50 sales leaders talk about the best practices, tips, and strategies that have put them on the road to success. To get access to the Summit, simply go to www.InsideSalesSummit.com and submit you...Show More

255: Tips to Generate Customer Insights

0:00 | Nov 3rd, 2017

When a business grows and scales up, it’s very easy to lose touch with the lifeline of your business—the customers. Many people begin to outsource their customer support and the gap between the CEO or founder with the customer grows wider and wider. ...Show More

254: How to Launch Your Product

0:00 | Oct 31st, 2017

In today’s episode, Steli and Hiten discuss the best practices to launch your product. Hiten uses his own launch of Draftsend as the basis of this discussion—a new platform that allows users to create and share their interactive presentations. Listen...Show More

253: Should You Blog?

0:00 | Oct 27th, 2017

In today’s episode, Steli and Hiten discuss the need to start a blog. Hiten is often asked if it’s wise to start a blog and how to begin the process. Blogging can generate an online presence for one’s products and services, but does that mean it will...Show More

252: Startup Branding – Does It Matter and How to Do It Right

0:00 | Oct 24th, 2017

In today’s episode, Steli and Hiten tackle branding for your startup. It’s a common assumption to think branding is important for ALL types of businesses. Steli and Hiten challenge this notion and explain why certain businesses need to focus more of ...Show More

251: How to Enter the US Market With Your Startup

0:00 | Oct 20th, 2017

In today’s episode, Steli and Hiten discuss how startups can enter the US market. There are several myths that say tapping into the US market is the answer to a startup’s success. While this may be true for some, does that mean one needs to relocate ...Show More

250: How and Why to Do Freemium in Your Startup Today

0:00 | Oct 17th, 2017

In today’s episode, Steli and Hiten talk about the benefits of using freemiums (free plans) for your startup. SaaS companies are known for implementing free plans and with good reason—it’s an incredible way to get people hooked onto your product or s...Show More

249: How to Manage Your Emotions During the Startup Rollercoaster

0:00 | Oct 13th, 2017

In today’s episode, Steli and Hiten talk about ways you can manage your emotions in a startup. Startups are said to be emotional rollercoasters, but how do we actually deal with these emotions that we go through? Listen as Steli and Hiten explain how...Show More

248: How to Use Conferences to Grow Your Startup

0:00 | Oct 10th, 2017

In today’s episode, Steli and Hiten list the ways in which you can use conferences to grow your startups. In the entrepreneurial world today, there are conferences popping up left, right and center—it’s hard to know which ones will benefit you the MO...Show More

247: Vulnerability in Startup Leadership

0:00 | Oct 6th, 2017

In today’s episode, Steli and Hiten point out the importance of vulnerability in leadership, especially with startups. Now, more than ever before, vulnerability is an important part of building a company’s culture and is also the means to building tr...Show More

246: How to Create Online Courses to Grow Your Startup

0:00 | Oct 3rd, 2017

In today’s episode, Steli and Hiten talk about creating online courses for your startup business. Creating a course that suits your audience well, requires some upfront work. Steli and Hiten discuss the importance of searching for the BEST topic firs...Show More

245: Startup Fraud – What to Do When an Employee Is Stealing From You

0:00 | Sep 29th, 2017

In today’s episode, Steli and Hiten talk about startup fraud. Unfortunately, even with great hiring processes and systems in place, it’s inevitable for you to come across a lemon. The worst case scenario is coming across someone who is fraudulent and...Show More

244: How Do You Do Engineering Estimates

0:00 | Sep 26th, 2017

In today’s episode, Steli and Hiten discuss the importance of arriving at accurate engineering estimates while doing product development. Typically, larger organizations that have a set process tend to be better at giving out estimates than smaller o...Show More

243: Losing Your Child at the Playground Is a Bad Idea

0:00 | Sep 22nd, 2017

In today’s episode, Steli recounts last week’s experience of losing his 3 year old son for a brief amount of time. While at a playground with his two sons, Steli lost sight of his younger son. Steli shares how he carried himself in that incredibly st...Show More

242: How to Do Marketing AGAINST Your Competition

0:00 | Sep 19th, 2017

In today’s episode, Steli and Hiten discuss some tips and tricks for competitive marketing you can use right away. In today’s market, no product is unique—therefore, it’s important to highlight how your product is superior and different from the rest...Show More

241: How to Save Money as a Startup (Improve Cashflow)

0:00 | Sep 15th, 2017

In today’s episode, Steli and Hiten discuss the various ways startups can remain cashflow positive. You can manage your cash flow by generating more revenue or by simply controlling your expenses. Steli and Hiten stress the value of tracking expenses...Show More

240: What KPIs to Track as a Startup

0:00 | Sep 12th, 2017

In today’s episode, Steli and Hiten discuss the KPIs (key performance indicators) a company should be tracking—from startup phase to the more established. Most emerging companies are clueless about which metrics to track while others are trying TOO m...Show More

239: How to Balance Marriage and Startups

0:00 | Sep 8th, 2017

In today’s episode, Steli and Hiten discuss some approaches to make your personal life healthier. Why? How you’re doing at home affects how you’re doing at work—bottom line. When there is a misalignment of expectations among partners, this can lead t...Show More

238: Deadly Shortcuts Founders Should Avoid

0:00 | Sep 5th, 2017

In today’s episode, Steli and Hiten discuss the various shortcuts that startups need to avoid at all costs. While tactics like inflating sales figures, copying marketing tactics, discounting and reporting vanity metrics might lead to short-term gains...Show More

237: Disadvantages as a Founder

0:00 | Sep 1st, 2017

In today’s episode, Steli and Hiten discuss the topic of how to deal with your disadvantages as a founder. Your differences as a person, whether it be your age or ethnicity, is a characteristic about yourself that could be considered a disadvantage o...Show More

236: How Startups Should Go After Enterprise Customers

0:00 | Aug 29th, 2017

In today’s episode, Steli and Hiten lay out the strategies for developing enterprise level clients. Before entering the enterprise space, remember that these clients require a huge commitment in terms of time, money, talent, and other resources. Prod...Show More

235: When Growth Hacks Can’t Save You

0:00 | Aug 25th, 2017

In today’s episode of the Startup Chat, Steli and Hiten discuss the current trend of applying personal growth hacks to business issues. As they’ll highlight, it’s critical to step back and analyze whether there are any fundamental issues with your bu...Show More

234: How to Use Webinars to Grow Your Startup

0:00 | Aug 22nd, 2017

In today’s episode, Steli and Hiten discuss the various nuances of creating an effective webinar. An effective webinar successfully engages prospects and converts them into customers. Alternatively, webinars can also be used to generate revenue for y...Show More

233: Fear of Missing Out Among Startup Founders

0:00 | Aug 18th, 2017

In today’s episode, Steli and Hiten discuss “FOMO” or fear of missing out which is a common experience for a lot of entrepreneurs and founders. This fear tends to crop up, especially in people who are struggling in their businesses rather than people...Show More

232: How to Ask for Help in Business & Life

0:00 | Aug 15th, 2017

In today’s episode, Steli and Hiten discuss the hesitation people have in asking for help—in both their personal as well as professional lives. This hesitation can be attributed to one’s ego and sometimes, a belief that asking for help is actually bo...Show More

231: Competitive Combativeness

0:00 | Aug 11th, 2017

In today’s episode, Steli and Hiten talk about how industrial espionage, or corporate terrorism, is plaguing the industry in a big way. Competitors often resort to employing dirty tactics to extract valuable information, such as one’s product roadmap...Show More

230: Transitioning From Services to Software Business

0:00 | Aug 8th, 2017

Do you have a consulting company and are looking at pivoting to a software company? If so, this episode is for you. Steli and Hiten talk about their own experiences building their software companies. They share their own motivation behind creating so...Show More

229: DO THE WORK

0:00 | Aug 4th, 2017

This episode is a wild card episode. Hiten and Steli freestyle the discussion to get to a few core truths that have guided their path to success. The idea for today’s episode was sparked by a comment made by Hiten about people NOT wanting to hear the...Show More

228: What to Do When Employees Always Break the Rules

0:00 | Aug 1st, 2017

Do you ever feel like someone on your team is out to get you? Or maybe an employee has learned to tune you out? When you’re struggling to manage your team, or handle your employees, then this episode is for you, because Steli and Hiten are going to t...Show More

227: The Art of Cutting Your Losses

0:00 | Jul 28th, 2017

In this episode, Steli and Hiten talk about cultivating the art of cutting your losses. Investing your time, energy and money into something that is NOT working is painful to admit, but necessary to confront when it comes to the success of your busin...Show More

226: How & When to Use NPS Surveys in Your Startup

0:00 | Jul 25th, 2017

In this episode, Steli and Hiten talk about using an NPS (net promoter score) survey tool for startups. Steli didn’t know that a NPS survey could be used for anything other than testing your own core product. In today’s episode, you’ll hear the diffe...Show More

225: Listening Skills for Startup Founders

0:00 | Jul 21st, 2017

In this episode of The Startup Chat, Steli and Hiten sit down for a candid conversation about listening. Like it or not, everyone (yes, even you) has a problem listening—especially company founders. Founders are notorious for having some of the worst...Show More

224: How SaaS Founders Should Do Competitor Research

0:00 | Jul 18th, 2017

In this episode, Steli and Hiten talk about the value of learning about your competitors. Hiten used to ignore his competition, but has learned that he needed to change his attitude about this. In order to be able to provide the best product to the c...Show More

223: What Do You Wish You Knew When You Started as an Entrepreneur?

0:00 | Jul 14th, 2017

In this episode, Steli and Hiten may hate this particular question but are deciding to tackle it today: what are the things they wish they knew when starting their companies? Steli and Hiten give their candid responses which includes a discussion of ...Show More

222: Job Titles in Startups

0:00 | Jul 11th, 2017

In this episode, Steli and Hiten talk about the value of giving titles in startups. Hiten believes titles are NOT important and people should be more focused on the work rather than the title. Steli says there is a cost to giving titles and oftentime...Show More

221: Be a Student. Always

0:00 | Jul 7th, 2017

In this episode, Steli and Hiten spark up a discussion about learning based on Hiten’s tweet “Be a student. Always”. This particular tweet received a lot of attention and with good reason—we need to discuss how comfortable we are with learning on an ...Show More

220: How to Buy or Sell a SaaS Business

0:00 | Jul 4th, 2017

In this episode, Steli and Hiten talk about buying and selling a SaaS business. With a lot of experience in both buying and selling SaaS businesses, Hiten shares how he evaluates whether a company is worth buying or not. Hiten also shares tips on how...Show More

219: Why You Should Invest in Diversity in Your Startup (and Life)

0:00 | Jun 30th, 2017

In today’s episode, Steli and Hiten talk about the benefits and importance of diversity in startups. For Steli and Hiten, having a diverse team can widen your understanding and empathy for others. This can only serve as an advantage for your business...Show More

218: Investor Meetings Do’s and Don’ts

0:00 | Jun 27th, 2017

Ever wonder what you should or should not say during a meeting with a potential investor? Have you ever had an unpleasant meeting and wonder what went wrong? This is completely normal. And in today’s episode, Steli and Hiten will share what investors...Show More

217: Is Sales Natural or Learned?

0:00 | Jun 23rd, 2017

Is there one way to do sales? Should you model your sales abilities against another person? What if you do not share their personality? In this episode, Steli and Hiten discuss whether sales is natural or learned. Listen in as they share their own ex...Show More

216: How to Make Your First $1k as an Entrepreneur

0:00 | Jun 20th, 2017

In this episode, Steli and Hiten talk about how you can generate your first thousand dollars in revenue. Steli and Hiten talk about the importance of doing the math to reach your $1000 goal. Do you charge less and try to reach several customers? Or, ...Show More

215: What Role Does Luck Play in Startups?

0:00 | Jun 16th, 2017

In this episode, Steli and Hiten talk about luck. Did that CEO experience huge growth just because he was lucky? Or did they tank because they were unlucky? The question of luck or a lack thereof is dependent on the belief and attitude of the individ...Show More

214: How to Communicate With Your Customers During Crisis

0:00 | Jun 13th, 2017

In this episode, Steli and Hiten talk about how to communicate with your customers during a crisis. Hiten shares how Crazy Egg handled a crisis with humor and how Steli used his recent crisis as an opportunity to become more transparent with his cust...Show More

213: The Value of Good Design in an Early Stage Startup

0:00 | Jun 9th, 2017

In this episode, Steli and Hiten talk about the importance of design, especially in the early stages of your startup. Hiten shares how easy it was to stand apart from the crowd just 12 years ago. Now, a good design is so easily and conveniently made ...Show More

212: How to Do Customer Surveys

0:00 | Jun 6th, 2017

In this episode, Steli and Hiten talk about how to do customer surveys. Hiten put out a customer survey that was answered by one of their podcast listeners—long story short—this podcast listener was BLOWN AWAY by how Hiten designed his survey. Listen...Show More

211: How to Distribute Equity in the Early Days of Your Startup

0:00 | Jun 2nd, 2017

In this episode, Steli and Hiten talk about the tricky aspect of giving equity. While there is no standard way to give equity as companies follow their own rules, there are norms that you can choose to follow—especially if you are just starting. List...Show More

210: How to Grow Your Startup With Referral Sales & Marketing

0:00 | May 30th, 2017

Does affiliate and referral marketing really work? In this episode, Steli and Hiten share their thoughts, tips, and experiences using this strategy and how it’s impacted their customer acquisition. You’ll find out the importance of asking for that on...Show More

209: How We Chose the People We Surround Ourselves With

0:00 | May 26th, 2017

In this episode, Steli and Hiten share how they choose the people they surround themselves with. They discuss the difference between being a maker and a manager as it relates to either starting a company vs. scaling a company. Hiten considers himself...Show More

208: What to Do When Your First Customer Cancels / Churns?

0:00 | May 23rd, 2017

When a frog is placed in boiling water, it quickly jumps out because it has felt the heat. But, when it is placed in the water before it is boiling, the frog adjusts to the heat and it is too late before it realizes that it is boiling. This holds tru...Show More

207: Why We Keep Doing This Podcast

0:00 | May 19th, 2017

The Startup Chat has evolved since 2 years ago, when Steli and Hiten first began this project. They’ve tweaked their structure, hit highs and lows, and have even received crazy encouragement and feedback from listeners in-person! In today’s episode, ...Show More

206: How to Move Faster (and Make More Things Happen in Less Time)

0:00 | May 16th, 2017

If you have ever felt like your life is a blur, do not worry as you are in good company. In today’s episode, Hiten shares why the “blur feeling” is a GOOD thing and the experiences and ideas that have led him to think this way. Steli also shares how ...Show More

205: How to Increase CLTV (Customer Lifetime Value)

0:00 | May 12th, 2017

Now that you have started your business, it is now time to grow it. Growing your business is dependent on how much money you are making from your current customer base. Listen in as Steli and Hiten talk about how to increase your customer lifetime va...Show More

204: How to Cultivate a Bias Towards Action

0:00 | May 9th, 2017

Do you ever feel that things aren’t moving forward or aren’t moving fast enough? If so, this episode is for you. In today’s episode, Steli and Hiten talk about how to cultivate a bias towards ACTION. Accomplishing your tasks and learning how to take ...Show More

203: Productivity Tips for Remote Workers

0:00 | May 5th, 2017

In today’s episode, Steli and Hiten talk about how to be productive when you are working on a remote team. Steli and Hiten share their thoughts about the importance of discipline and motivation for individuals working in remote teams as well as the i...Show More

202: How to Generate Customer Insights

0:00 | May 2nd, 2017

In today’s episode, Steli and Hiten talk about generating customer insights. Customer feedback is what you need to be able to build a better product and adjust for the objections that you get from customers—both those who have purchased from you and ...Show More

201: How to Kill Features in Your Product

0:00 | Apr 28th, 2017

In today’s episode, Steli and Hiten talk about the process of killing features in your product. Steli and Hiten discuss the difficulty tied to killing a feature, but how it can be necessary to simplify your product. Since killing a feature can affect...Show More

200: The Art of the Follow Up

0:00 | Apr 25th, 2017

In today’s episode, Steli and Hiten talk about one of the dilemmas almost all entrepreneurs experience – the art of following up. All our business dealings are in need of that constant follow through; but surprisingly enough, people can lose hope and...Show More

199: How to Fly a Fighter Jet

0:00 | Apr 21st, 2017

In today’s episode, Steli and Hiten talk about an unusual event that happened to Steli, but spoke volumes about making that first impression—that is his experience learning how to fly a fighter jet. Steli shares how he ended up flying a fighter jet i...Show More

198: How to Build a Board of Directors

0:00 | Apr 18th, 2017

In today’s episode, Steli and Hiten talk about building your board of directors. Steli and Hiten share their thoughts on the right time to create a board and what to look for in those who want to be a part of your board. Steli and Hiten share caution...Show More

197: Top Tier College: Does It Help as an Entrepreneur?

0:00 | Apr 14th, 2017

In today’s episode, Steli and Hiten talk about the value of going to an elite college as a prerequisite to becoming an entrepreneur. Tune in as Steli and Hiten weigh the pros and cons of going to an elite college, discuss their own personal experienc...Show More

196: Fundraising: How to Raise Your Series A

0:00 | Apr 11th, 2017

In today’s episode, Steli and Hiten talk about raising a series A round. Tune in as Steli and Hiten lay the groundwork for what your company should already have in place prior to doing a series A round. They discuss what is expected of you from an in...Show More

195: Stop Treating Service Workers Like Servants

0:00 | Apr 7th, 2017

In today’s episode, Steli and Hiten talk about the growing tech divide in Silicon Valley and the negative treatment of those in technology towards those who are not. Steli and Hiten are worried and saddened by the aggression shown by tech people towa...Show More

194: How to Successfully Manage Customer Objections

0:00 | Apr 4th, 2017

In today’s episode, Steli and Hiten discuss why they consider objections to be a gift. Listen as they explain the benefits of addressing objections, how to deal with the emotions you feel when dealing with criticism, and why it is essential to help a...Show More

193: Top 5 Fundraising Mistakes Founders Make

0:00 | Mar 31st, 2017

In today’s episode, Steli and Hiten talk about the top fundraising mistakes founders make. From copying and pasting templates to just blindly following the trends, Steli and Hiten address each mistake and how it can work against you. They also offer ...Show More

192: How to use scripts to empower your sales team

0:00 | Mar 28th, 2017

In today’s episode, Steli and Hiten talk about the importance of having scripts and templates in your sales process. While it may not be needed during the early days of a startup, documents and scripts are crucial in helping your salespeople communic...Show More

191: How to Overcome a Plateau in Business

0:00 | Mar 24th, 2017

Everybody goes through a time where they feel unmotivated with their business. In this episode, Steli and Hiten discuss two types of plateaus that can get you down and not moving—the business plateau and the emotional plateau. They share tips and ins...Show More

190: How to Crush it on Demo Day

0:00 | Mar 21st, 2017

In this episode, Steli and Hiten talk about how you can crush it on demo day. While Hiten thinks that demo day events need improvement, he also shares valuable tips on how you can make yourself stand out and land that next meeting with a potential in...Show More

189: How to Infuse a Human Touch in Inside Sales

0:00 | Mar 17th, 2017

In this episode, Steli and Hiten talk about the importance of infusing a human touch in inside sales. Field sales have paved the practices we use in inside sales, so it is important to know the benefits of field sales. Personal connection, clear demo...Show More

188: How to Create a Killer Pitch Deck

0:00 | Mar 14th, 2017

In today’s episode, Steli and Hiten talk about the bones of what makes a great pitch deck and how to use it to wow possible investors. Steli and Hiten give you tips based on real life stories and pitches that got their attention. Tune in to find out ...Show More

187: How to Be Confident

0:00 | Mar 10th, 2017

In this episode, Steli and Hiten talk about the art of confidence. Steli shares an event he observed in a coworking space, one day, that really frustrated him. It showed the importance of having confidence in one’s self.  Listen as Steli and Hiten sh...Show More

186: Website Teardowns (with conversion tips & tricks) part 3

0:00 | Mar 7th, 2017

In this episode, Steli and Hiten go through more website teardowns. Steli and Hiten comment on five different websites and give their take on what they are doing right and what needs to be improved. Tune in to find out the importance of being clear i...Show More

185: Website Teardowns (with conversion tips & tricks) part 2

0:00 | Mar 3rd, 2017

This is Part Two of Website Tear Down. In this episode, Steli and Hiten look at websites and provide important feedback to listeners. Steli and Hiten give their thoughts about two particular websites and how they can improve and build upon what they ...Show More

184: What to Do When Your Mind and Gut Are at Odds with Each Other

0:00 | Feb 28th, 2017

In this episode, Steli and Hiten discuss what it means to trust your intuition and follow those gut feelings. Steli shares a story of how he followed his intuition when it came to a potential hire. Steli wasn’t feeling very great about this particula...Show More

183: Website Teardowns (with conversion tips & tricks) part 1

0:00 | Feb 24th, 2017

In this episode, Steli and Hiten look at 3 websites and provide important, specific feedback. Steli and Hiten give their thoughts regarding the home pages and share their overall experience. Some of the key lessons to be learned in this episode is th...Show More

182: What to Do When Your Financing Falls Through in the Last Minute

0:00 | Feb 21st, 2017

In this episode, Steli and Hiten teach you what to do when your financing falls through in the last minute. Every business plan includes a heavily researched and projected financial plan. However, there are a lot of internal and external factors that...Show More

181: How to Manage Remote Teams

0:00 | Feb 17th, 2017

In this episode, Steli and Hiten talk about the challenges faced with managing and building remote teams. Listen as they list several key issues every mobile team encounters—from selecting the right members to dealing with miscommunication. Tune in t...Show More

180: B2B Customer Acquisition Q&A (Part 2)

0:00 | Feb 14th, 2017

In this episode, Steli and Hiten answers questions they received from readers of their ebook, From 0 to 1,000 Customers and Beyond. This is Part 2 of Steli and Hiten addressing questions as readers get the opportunity to ask for specific feedback and...Show More

179: B2B Customer Acquisition Q&A (Part 1)

0:00 | Feb 10th, 2017

In this episode, Steli and Hiten answer the questions they received from the readers of their ebook From 0 to 1,000 Customers and Beyond. Steli and Hiten give practical advice about marketing, engagement, and how to prioritize feedback from your cust...Show More

178: Sales Hiring for Startups

0:00 | Feb 7th, 2017

In this episode, Steli and Hiten talk about sales hiring. Salespeople require a specific skillset that may be difficult to quantify and assess from a hiring perspective. Sometimes, it’s best to just see them perform. But, as this is not always possib...Show More

177: Hiring First 10 Team Members for Your Startup

0:00 | Feb 3rd, 2017

In this episode, Steli and Hiten talk about making the crucial step from hiring the first person to join your team to scaling it up to 10 people. They talk candidly about the hiring process and the importance of knowing—as best as you can—who you’re ...Show More

176: How to Hire Your First Startup Team Member

0:00 | Jan 31st, 2017

In this episode, Steli and Hiten talk about the challenges that come with hiring that first full-time employee for your startup. They share their views regarding salary, equity, and giving out titles as well as the key attributes that make a GREAT fi...Show More

175: How to Hire Marketers for Your Startup

0:00 | Jan 27th, 2017

In this episode, Steli and Hiten talk about the process of hiring marketing people. They are two things they look for in potential marketers and Steli and Hiten show you how to assess for both traits. They also share a few tips from the marketer’s si...Show More

174: Self-Service vs Human-Touch in SaaS

0:00 | Jan 24th, 2017

In this episode, Steli and Hiten debate which is best: self serve or non self serve SaaS applications. Technology has evolved the business transaction to a point where salespeople have become redundant, but is automated sales the best way or do consu...Show More

173: Startup Work Ethic: Match Yours and Your Team Members Work Ethic for Maximum Results

0:00 | Jan 20th, 2017

In this episode, Steli and Hiten tackle the topic of work ethic and how your team needs to be aligned. Having a collective team ethic results in an ability to get things done and establishes a smooth workflow, but misalignments can be disruptive. Lis...Show More

172: Your Startup Isn’t Your Baby

0:00 | Jan 17th, 2017

In this episode, Steli and Hiten discuss the reasons why startups shouldn’t be treated like a baby. People tend to treat their startup or business as their baby and end up growing an unhealthy attachment to it. According to Steli and Hiten, going dow...Show More

171: Founders Dilemma: How to Make Decisions When All Options Suck

0:00 | Jan 13th, 2017

In this episode, Steli and Hiten share a story of an anonymous founder who was in a sticky situation with his investors. Landing investors can be very encouraging for a startup; however, it is knowing the RIGHT deal for your company that makes the al...Show More

170: What You Don’t Know About Angel Investors

0:00 | Jan 10th, 2017

In this episode, Steli and Hiten discuss the topic of angel investors. Not all entrepreneurs are able to bootstrap a business and may need the help of outside investors. Listen as Steli and Hiten discuss both sides of the relationship—how you can fin...Show More

169: The Lazy Hustle

0:00 | Jan 6th, 2017

In this episode, Steli and Hiten spend some time discussing the overused art of the “lazy hustle.” Steli talks in-detail about an annoying email he received from a lazy hustler, and Hiten shares why he never likes to use the word hustle. Listen to le...Show More

168: How to Build Your Personal Network… Without Networking

0:00 | Jan 3rd, 2017

In this episode, Steli and Hiten discuss the content of our personal network. People around us in our network have an effect on us—they can drain us or give us energy. There are times where we find ourselves surrounded by a negative network and Steli...Show More

167: Not How But Yes

0:00 | Dec 23rd, 2016

In this episode, Steli and Hiten talk about the book The Answer to How is Yes. Steli is currently reading the book and believes it has a powerful message that can impact one’s decision making. Listen as Steli and Hiten discuss the question “how” and ...Show More

166: How to Think About Hot Trends in Business & Technology

0:00 | Dec 20th, 2016

In this episode, Steli and Hiten discuss the pros and cons of following technology business trends. Startups tend to just go with the flow in regards to these trends without considering if the concept fits their company and is even doable. Listen to ...Show More

165: Sales & Marketing Tactics that Died in 2016

0:00 | Dec 16th, 2016

In this episode, Steli and Hiten discuss the truth behind the sales and marketing tactics that have supposedly “died” in 2016. Steli and Hiten will provide a more balanced approach to understanding how to interpret the surge of advice that comes at t...Show More

164: Email Marketing for SaaS Startups

0:00 | Dec 13th, 2016

In this episode, Steli and Hiten discuss the strategies and knowledge needed to utilize email marketing in the most effective way possible for your business campaign. Listen and learn as Steli and Hiten discuss the advantages of email marketing, the ...Show More

163: How to Announce Product Updates

0:00 | Dec 9th, 2016

In this episode, Steli and Hiten share tips and tactics that keep your customers up-to-date with your products or services. Listen and learn from Steli and Hiten’s own personal experience of what works, what doesn’t work, and the feasible, clear-cut ...Show More

162: How to Do Team Retreats

0:00 | Dec 6th, 2016

In this episode, Steli and Hiten discuss the importance of company retreats. A retreat is a valuable part of a company and should be planned and executed well—start to finish. Listen as Steli and Hiten share their own company retreat experiences.  Th...Show More

161: The Power of Gratitude

0:00 | Dec 2nd, 2016

In this episode, Steli and Hiten discuss the true meaning of the season, Thanksgiving. Listen as Steli and Hiten go deep into our emotions to reveal what giving thanks is really about, how to show gratefulness and the importance of showing others we ...Show More

160: Closing – the Art of Creating a Decision

0:00 | Nov 29th, 2016

In this episode, Steli and Hiten are talk about closing especially in sales. Closing is involved in any relationship you have and there’s a foundation that you need to build. Listen as Steli answers questions on how closing doesn’t start with a closi...Show More

159: What to Do When Someone Screwed You Over

23:35 | Nov 25th, 2016

In this episode, Steli and Hiten discuss “what to do when people screw you over.” Partners, investors, clients—there is always an opportunity for misunderstandings and conflict.  The important question to ask is: how do you respond when you feel like...Show More

158: The Content Marketing Playbook

23:56 | Nov 22nd, 2016

Today Steli and Hiten are talking about Hiten’s new book The Content Marketing Playbook.  This is a very specific deep dive into the years of experience Hiten has gained from building content marketing programs at Kissmetrics, and with his personal b...Show More

157: Stop Worrying About the Bad News, and Start Creating Good News

19:54 | Nov 18th, 2016

In this episode, Steli and Hiten discuss Steli's posts on Facebook which address the topic of worrying. In this current season of presidential elections, a lot of people have been openly posting their thoughts, concerns, and fears online. Listen as S...Show More

156: How to Grow From 100 to 1000 B2B Customers

29:23 | Nov 15th, 2016

In this episode, Steli and Hiten talk about how to go from 100 customers to 1000—how to focus, what to zero-in on, and how to intelligently approach the next phase of scale and growth. Listen as they highlight the power of grouping and segmentation, ...Show More

155: Thinking Small & Intimate in Business

18:17 | Nov 11th, 2016

On today’s episode we’re going to talk about the value of thinking small. Recently we had a session at the Lean Startup Conference in San Francisco, and it turned out to be a rather intimate affair. We don’t mind small crowds, but there are businesse...Show More

154: How to Manage Your Fear of Failure

27:20 | Nov 8th, 2016

In business the number one reason people don’t pull their triggers is fear. Everyone has fear of failure, even people who have lots of successes in their businesses. Nobody ever really gets over it. On today’s The Startup Chat we discuss how to move ...Show More

153: Is Customer Success BS? (And how to really help your customers win)

23:10 | Nov 4th, 2016

On today’s The Startup Chat we discuss customer success. This market has become saturated with SaaS tools that are useless and a waste of money. During today’s episode we discuss why customer success is really simpler than the industry would have you...Show More

152: How to Conduct Great Customer Development Interviews

28:28 | Nov 1st, 2016

Customer development is crucial to any startup business. Customer development tells a founder what their customer base really needs. The best tool to get this information is customer interviews. On today’s The Startup Chat we discuss how to conduc...Show More

151: How to Create a Winning Startup Culture

30:26 | Oct 28th, 2016

Today we talk about one of Hiten’s favorite topics, company culture. Business culture is a key factor to keeping your employees invested in your company. So many companies miss the mark on what makes a company culture good. On today’s The Startup ...Show More

150: Cold Calling 101 for Founders

24:16 | Oct 25th, 2016

On today’s The Startup Chat we discuss cold calling. We’ll tell you what cold calling is, why you should do it, and how to do it effectively. Steli is the rock star of cold calling between the two of us. He’ll tell us how he has made cold calling wor...Show More

149: What Founders Should Know About Working With Lawyers

27:03 | Oct 21st, 2016

On today’s episode of The Startup Chat we discuss the legal side of owning a business. So many founders depend upon their lawyers to “do the thinking” for them. During today’s episode we discuss why you need to be proactive with a lawyer and how to a...Show More

148: Parallel Entrepreneurship: Want to run multiple startups?

19:50 | Oct 18th, 2016

We get asked about Parallel Entrepreneurship a lot. Parallel Entrepreneurship is the practice of running multiple companies at the same time. We have both practiced this model at one time or another. So we have practical real-world experience to shar...Show More

147: How to Transform Limiting Beliefs Into a Winning Mindset

23:18 | Oct 14th, 2016

99% of success in life is all about how you think about it. On today’s The Startup Chat we talk about the beliefs and “stories” people tell themselves that change their success. We have talked a lot about storytelling in the past, but today’s focus w...Show More

146: Stop Trying to Control People

20:50 | Oct 11th, 2016

Many businesses and managers fall into the trap of trying to controlling their teams and employees. On today’s episode we discuss why trying to exercise control is a bad move. We will explain what is actually at the heart of a need to control others ...Show More

145: Overcoming Laziness – How to Stop Avoiding Crucial Tasks

26:26 | Oct 7th, 2016

Laziness is a word that is thrown around quite a bit. But is it really laziness? On today’s episode we discuss what is laziness and is it a bad thing? The answer might surprise you. We also discuss what causes or perpetuates laziness. These are th...Show More

144: How to Become More Thoughtful

24:29 | Oct 4th, 2016

On today’s The Startup Chat, we discuss being thoughtful in business. The word thoughtfulness brings to mind being considerate to employees and clients, but our main point is the thoroughness of thoughtfulness. So on today’s episode we discuss how...Show More

143: The Slow & Stressful Way to Kill Your Startup: Lack of Urgency

24:42 | Sep 30th, 2016

Our topic today is why a company needs a sense of urgency. Before you start calculating your production time or revising your marketing strategy; the point we want to make today is do you know your customer and what they need? So many people equat...Show More

142: Why We Love to Read

24:52 | Sep 27th, 2016

We discuss the importance of reading in business today. Both of us are heavy readers and we find a lot of value in it. During today’s episode we discuss our background in reading and how we use it in our day to day lives. We discuss the various ways ...Show More

141: The Importance of Teaching

28:48 | Sep 23rd, 2016

There is this idea that teaching is the edge a company has over its competitors. On today’s The Startup Chat we talk about teaching your audience and how that helps your company. We talk about what is teaching and how to use it. The topics we cove...Show More

140: The Power of Writing

18:42 | Sep 20th, 2016

On our last episode we discussed the benefits and importance of writing postmortems. So on today’s episode we discuss the benefits of writing in business in general. Writing things down has become crucial in modern business. The rise of digital media...Show More

139: How to Do Effective Postmortems

23:48 | Sep 16th, 2016

On today’s The Startup Chat we discuss postmortems. We tell you what they are, how to use them, and if you’re new to the process how to start the practice. For those who don’t know what a postmortem is, it is a document that outlines a failed situ...Show More

138: Building Products in Hyper-Competitive Markets

25:21 | Sep 13th, 2016

SaaS is a competitive business. On today’s episode we discuss how to survive in this current competitive market. SaaS is a fast pace business that is full of copycats and people who are just quicker on the draw. We discuss how to make your busines...Show More

137: What We Learned From 1000 Minutes of Interviewing Founders About Fundraising

27:09 | Sep 9th, 2016

Hiten has spent 1000 minutes interviewing founders about fundraising and today he tells us what he learned. Hiten and his team asked founders questions over the course of a 20 minute phone call. They asked about the tools and resources they used to g...Show More

136: Are You Too Old (or Too Young) for Entrepreneurship?

25:25 | Sep 6th, 2016

Today we talk about a very polarizing aspect of business: Age. Some businesses favor youth others snub youth. During today’s episode we express our opinion on the subject. Although age can play a factor in culture or feedback it isn’t a sign of ca...Show More

135: What You Should Know About Startup Accelerators & Incubators

30:45 | Sep 2nd, 2016

Accelerators and Incubators… what’s the difference? We answer that question today on the podcast. For reference, an accelerator is a group of investors who will take your idea and company and guide it and speed things along. An incubator is a...Show More

134: How to Do Due Diligence on People

23:34 | Aug 30th, 2016

After last episode about how to deal with investors we decided this episode should be about how to do due diligence in your company. Due diligence is basically just doing your homework on anyone you are potentially letting into the company. On today’...Show More

133: How to Cultivate Great Relationships With Your Investors

32:09 | Aug 26th, 2016

On today’s The Startup Chat we talk about how to manage a relationship with your investors. This part of business isn’t really talked about. There are tons of resources for how to get investors into your business, but not how to deal with them. We ar...Show More

132: How to Relaunch Your Website

18:28 | Aug 23rd, 2016

On this episode, we talk about how to go about redesigning your company website so you can present a current and polished product to your customers. Close.io is in the middle of planning a website redesign, and Hiten has advice for Steli on how to ma...Show More

131: PR for Startups

23:15 | Aug 19th, 2016

We talk about PR (Public Relations) today. This is an interesting topic because it’s subjective. PR is only worth the time and energy you’re willing to put into it. Too many agencies or con artists claim they can meet a startup’s need. Unfortunately ...Show More

130: How to Think About SEO for Your Startup

26:26 | Aug 16th, 2016

Today Steli picks Hiten’s brain about SEO (Search Engine Optimization.) Hiten is an expert on this topic and has a lot to say about content creation and site linking. Google is the ultimate search engine to use for exposure. That is why there are tac...Show More

129: How to Shut Down Your Startup

27:36 | Aug 12th, 2016

Sometimes in business there comes a point when the only option is to shut down. It is a difficult situation, it is stressful, and it can be hard to do right. On today’s The Startup Chat we discuss the right way to shut down a company. There are so...Show More

128: Crisis Management for Startups

26:24 | Aug 9th, 2016

Our topic today is how to deal with a crisis. So many people hit a wall when a crisis rears its ugly head. There are right ways and wrongs ways to deal with a crisis. During today’s episode we’re going to share some of our experiences with crises ...Show More

127: How to Provide Great Customer Support

28:15 | Aug 5th, 2016

Customer support is essential to any successful business. It can be frustrating and it be eye-opening. On today’s episode we discuss how we handle customer support  We also discuss what you can learn from a support team and when to move to a larger t...Show More

126: How to Start a Side Business

24:43 | Aug 2nd, 2016

Many people want to start a side business, but don’t know how to do it.  It’s really easy to start a business nowadays, but it’s tough to keep it going.We’re going to tell you how to establish your own side business today. The points we made today...Show More

125: How to Deal With First World Problems

23:08 | Jul 29th, 2016

So many times we get caught up in first world problems. A first world problem is a minor issue or problem that really irritates us. It’s something that is small and won’t matter the next day. Nevertheless, people allow these problems to paralyze or t...Show More

124: The Dangers of Being Transactional With Others

25:39 | Jul 26th, 2016

We talk about how in business you meet transactional people. Today we talk about what a transactional person is and how to deal with them. Business is a transactional experience. However some people think that approaching people with a false sense of...Show More

123: How to Learn New Things

25:34 | Jul 22nd, 2016

Learning is a lifetime thing. On today’s episode we discuss how we learn things and how other people can learn new things. We as people are always learning something. We start as children and we keep the same method our whole life. If you are wanting...Show More

122: How to Run Experiments

24:35 | Jul 19th, 2016

On today’s episode we talk about how to experiment in sales and find the best channel for your business’ success. Experimentation is an important thing in both sales and marketing. Many founders make the mistake of putting their eggs in one basket. E...Show More

121: How to Come Up With Great Business Ideas

29:14 | Jul 15th, 2016

On today’s The Startup Chat we talk about how to come up with good business ideas. Ideas come from all sorts of places. People get ideas by: Coming up with solutions to a problem Bringing an idea from one medium (or place) to another Doin...Show More

120: MicroConf 2016 Q&A with Hiten & Steli

51:02 | Jul 12th, 2016

On today’s episode we share the Q & A session we did at MicroConf 2016. We jump right to it, so give this episode a listen to hear our answers for these questions. What onboarding advice can we give How to find an ideal 3rd party integration ...Show More

119: You launched your product, and no one bought. What now?

28:21 | Jul 8th, 2016

Steli received an email from a listener a while back and asked him to offer some guidance on her situation. The listener has launched a product with her team, but nobody is buying it. On today’s The Startup Chat we’re going to answer this listener’s ...Show More

118: How to Onboard New Team Members

21:44 | Jul 5th, 2016

In light of Steli and close.io hiring a varitey of product team members; we want to talk about company onboarding. Onboarding new employees is totally different for a startup. On today’s episode we talk about our methods of onboarding and why how you...Show More

117: How to Leave Your Corporate Job

23:26 | Jul 1st, 2016

Being in a startup has become “the cool thing” to do, but lots of corporate people are hesitant to make a move. On today’s The Startup Chat we discuss how to deal with people or potential employees who have had a corporate background. Many corporate ...Show More

116: Minimum Viable Products: How to find out fast if your idea is legit

24:14 | Jun 28th, 2016

On this episode we take a close look at the concept of Minimum Viable Product (MVP) and what it means and how to apply it to your business.  The concept sprang up during the early startup movement and has become a bit muddled in definition over time....Show More