Campaign Podcast
1) Traitor or faithful – what will adland remember about 2025?
Does January feel like a week ago or five years? The past 12 months have brought with them a lot – a mega-deal, cyber attacks, agencies renamed, new chief executives, trends fading in and out, redunda...Show More
2) Christmas ads review 2025 with Brim, Kolbusz and Sobhani
Waitrose, John Lewis, Tesco... the Christmas ads are all out and it's time for them to start selling. But what do adland's creative leaders make of the campaigns?Creativity and culture editor Gurjit D...Show More
3) Will the new Omnicom work?
Omnicom completed its acquisition of IPG on Wednesday 26 November after clearing EU regulation. On the Monday that followed (1 December) the new holding company revealed a huge restructure including 4...Show More
4) Has 2025 been the year for independent agencies?
At the start of the year, 2025 was predicted by some adland commentators to be the year for independent agencies. Omnicom was beginning to acquire IPG to make the largest holding company, redundancies...Show More
5) Is TV still the main channel for Christmas ads?
Christmas ads keep snowing down across TV, social, live experiences and digital channels. With the multiplicity of formats and audiences fragmenting, does TV still reign as the top channel for festive...Show More
6) How are the LHF restrictions impacting Christmas ads and beyond?
Where are all the mince pies? Still in Christmas advertising it seems, despite the Less Healthy Food and drink (LHF) restrictions.The voluntary period banning foods that are high in fat, salt and suga...Show More
7) What trends are shaping this year's Christmas ads season?
Christmas has hit adland like a snowball in the face, with the festive ads coming in thick and fast, so what can be gleaned from the first phase of holiday advertising? In this episode of The Campaign...Show More
8) Do newsbrands matter to advertisers?
Advertisers have been pulling investment from newsbrands and trusted journalism for years. The latest AA/Warc figures show that national and regional newsbrands, along with magazines, have suffered th...Show More
9) Is there a new 'big four' in adland?
WPP, Publicis Groupe, Omnicom, Interpublic, Havas and Dentsu have hitherto been known to adland as the "big six". However, the past year has brought the announcement of a proposed merger between Omnic...Show More
10) Are marketers replacing agencies with AI?
This episode of The Campaign Podcast explores whether marketers are using AI to do work traditionally done by their agencies and examines what clients are – and aren’t – doing with AI.It comes as Camp...Show More