The 2 Best AdExchanger Podcast Episodes
1) CRO David Fischer: What Facebook Will Do In 2020
Facebook's chief revenue officer discusses the company's evolving product strategy and priorities for 2020.
AUDIO REMOVED: The podcast creator has removed the audio for this episode.2) How Programmatic Comes To Podcasting
A discussion with the CEO of Megaphone, a podcast technology and advertising company that offers a marketplace for dynamic placements.
AUDIO REMOVED: The podcast creator has removed the audio for this episode.3) Freestar's CEO On Why Ad Tech Transparency Is A Boon For Struggling Publishers
Freestar CEO Kurt Donnell explains why transparency in programmatic advertising is the open web's best bet for survival in the AI search era.
4) In Platforms We Trust?
The future of measurement is automated – but can marketers trust the black box? Kantar's chief product officer, Ty Ahmad‑Taylor, shares his take. Plus: performance meets brand and measurement "at the ...Show More
5) The True Meaning of Holistic Media, With Carat's Carrie Drinkwater
With so many video and digital media channels converging, is there even such a thing as a dedicated TV buyer anymore? Carat US Chief Investment Officer Carrie Drinkwater certainly doesn't think so.
6) AI Won't Shop For You – Yet
AI is reshaping how we shop, but agents won't take over our carts just yet. LiveRamp CEO Scott Howe explains why the change will be gradual – and how chatbot ads (not just on ChatGPT) will change the ...Show More
7) Sizing Up Success Metrics, With The CMO Of True Religion
True Religion CMO Kristen D'Arcy approaches marketing measurement the way you'd shop for jeans – by looking for the right fit. She's moved past last-click, using real-time data to see what actually dr...Show More
8) Turning Snark Into Strategy, With The Onion
No brand safety? No problem. The Onion's CMO Leila Brillson shares how the iconic satire site is expanding beyond pithy headlines into documentaries and also helping other brands find their snark – al...Show More
9) Channel Surfing The Future, With NBCU
NBCU's early embrace of ad tech – led by Ryan McConville, its chief product officer and EVP of ad platforms – set the stage for a pandemic-fueled digital transformation that blurred the line between t...Show More
10) The Brand Safety Balancing Act
As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, explains what the rise of generative AI – and Meta's de...Show More