The 2 Best AdExchanger Podcast Episodes
1) CRO David Fischer: What Facebook Will Do In 2020
Facebook's chief revenue officer discusses the company's evolving product strategy and priorities for 2020.
AUDIO REMOVED: The podcast creator has removed the audio for this episode.2) How Programmatic Comes To Podcasting
A discussion with the CEO of Megaphone, a podcast technology and advertising company that offers a marketplace for dynamic placements.
AUDIO REMOVED: The podcast creator has removed the audio for this episode.3) Addressing Addressability, With ID5 CEO Mathieu Roche
When Google reversed its decision to deprecate third-party cookies, the first word that popped into ID5 CEO Mathieu Roche’s head was an expletive. But it doesn’t even really matter what happens with c...Show More
4) ROAS? Nah. The Home Depot’s All About ROMO
Enough with the ROAS obsession. It’s time for a smarter approach to measurement that focuses on more than short-term objectives, says Melanie Babcock-Brown, VP of media and monetization for Orange Apr...Show More
5) The Science (And Art) Of Scaling Native Ads
Native advertising has been around for a long time. But creating a native ad unit online is way more complicated than a standard programmatic placement, because multiple teams and systems have to comp...Show More
6) HouseFresh Clears The Air On Google’s Changing Search Experience
Product review site HouseFresh bounced back from losing 91% of its Google traffic last year. Here’s how it’s pivoting in response to stiffer affiliate marketing competition and zero-click AI search.
7) AI In Ads – And Ads In AI
Paul Longo, GM or AI in ads at Microsoft Advertising, breaks down what it means to bring ads into conversational experiences and how AI-powered tools are changing the way advertisers work. Plus: Micro...Show More
8) Making Sense of DSP-SSP Convergence
DSPs are building tools to bypass SSPs and SSPs are increasingly trying to cut out the buy side. It’s a dramatic tale, at least by ad tech standards. But putting the noise aside, the real question is ...Show More
9) When AI Meets Media Quality
From one perspective, publishers are up a creek thanks to the rise of generative AI search; the impact on discoverability and traffic is palpable. But that doesn't mean publishers can’t adapt and find...Show More
10) There's No Such Thing As An Attribution Easy Button
There are many misconceptions about ad measurement. But the biggest thing most marketers are wrongheaded about is in thinking there’s a single easy button for attribution. It simply doesn’t exist, say...Show More