Behind the Numbers: an eMarketer Podcast

The Great BTN Bake (Take) Off — GenAI Trends for 2026: Google Overtakes OpenAI and an AI Reality Check Looms Large | Behind the Numbers

Behind the Numbers: an eMarketer Podcast ›

34:39 | Jan 9th

Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why Google may overtake OpenAI in 2026 and how the AI boom could get a reality check this year. Join Senior Dir...Show More



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