On Brand with Nick Westergaard

28:49 | Dec 21st, 2020

“What we're finding in nonprofit marketing today is that it's really about helping people see the impact they're having.” As co-owner of Puzzle Pieces Marketing, Angel Mason Broadus has built her care...Show More

28:35 | Dec 14th, 2020

“The people that can parse out what to do—that can figure out the best media mix are going to win in this game because there’s just too much.” Peter Levitan has spent his career leading advertising, m...Show More

30:30 | Dec 7th, 2020

Using AI to simplify logo design? How would that even work? Richard Lau is a serial entrepreneur who's launched several helpful businesses that he's eventually exited. His latest venture, Logo.com, an...Show More

31:27 | Nov 30th, 2020

“Empathy is something that every human has but our empathy muscle has atrophied.” This week on the On Brand podcast, we talked about a timely, relevant topic—empathy. Now more than ever, people want e...Show More

59:04 | Nov 23rd, 2020

My guest this week is … me, Nick Westergaard! Specifically, I’m sharing a recent interview I did with Joseph Jaffe for his innovative web series CoronaTV. I’m calling this our Thanksgiving Special bec...Show More

27:14 | Nov 16th, 2020

“People put a lot of value in brands. When you are at home or are limited (because of the pandemic) you tend to go with the first one you think of. But there are brands that have to think differently,...Show More

29:39 | Nov 9th, 2020

“I don’t think enough thought goes into how to translate brand style guides into visual videos.” As the founder and CEO of Tectonic Video with a background in brand strategy, Doug Scott helps nonprofi...Show More

27:30 | Nov 2nd, 2020

“The marketplace has changed so much—there are so many brands on the retail shelf—the packaging is all there is. We turn the traditional brand development world upside down.” As a partner and leader o...Show More