On Brand with Nick Westergaard Podcast
1) Positioning and Planning for Growth with Benjamin Shapiro
âPlanning is the most important part of everything we do.â And Benjamin Shapiro does a lot of things. Heâs producer and host of the top-rated MarTech Podcast as well as the Voices of Search Podcast. M...Show More
2) The Hidden Science of Brand Associations
How do brands really live in our minds? According to Ulli Applebaum, itâs all about associations â the complex web of meanings and emotions that define how people see your brand. This week on On Brand...Show More
3) World-Building Brands in an AI Era
Geoff Cookâs career took off the night he met MoMAâs CMOâand helped create the iconic MoMA QNS brand. Since then, heâs shaped brands from MILK and NeueHouse to Times Talks, JFK Terminal 4, and the Pri...Show More
4) Taylor's Version, Bonus Track! Showgirl Spotlight
In this special bonus episode of On Brand: Taylorâs Version, now that The Life of a Showgirl is out in the world, weâre asking: what does this new era tell us about Taylor Swift? To explore, Iâm joine...Show More
5) The Power of Productive Tension in Branding
What makes a brand unforgettable instead of overlooked? Tom Miner knows. As Head of Global Social Media at Crocs, he helped drive one of todayâs biggest brand turnarounds. Now author of Social First B...Show More
6) Taylor's Version, Pt 4: Swifties & Storytelling
In this episode of On Brand: Taylorâs Version, weâre joined by Ann Handley â Wall Street Journal bestselling author, Chief Content Officer of MarketingProfs, and one of IBMâs â7 people shaping modern ...Show More
7) How AI Is Rewriting Answer Optimization
Few business thinkers have shaped customer experience and marketing as profoundly as Jay Baer. A 7th-generation entrepreneur, best-selling author, and creator of six multi-million-dollar companies, he...Show More
8) Taylor's Version, Pt 3: Eras & Education
In this episode of On Brand Taylor's Version, we're joined by Stephanie Burt, poet, critic, and professor of English at Harvard University. Stephanie made headlines when she created and taught one of ...Show More
9) Creative Swings, Not Cracker Barrel
What do Hot Wheels, Disney, Burton, and WWE have in common? Theyâve all had Mark Michaylira driving their brand forward. With two decades of creative leadership behind some of the worldâs most beloved...Show More
10) Taylor's Version, Pt 2: Fearless Focus
In this episode of On Brand: Taylorâs Version, weâre joined by Emily Campion â Henry B. Tippie Fellow and Associate Professor at the University of Iowaâs Tippie College of Business. Emilyâs research e...Show More