Business Management & Marketing

The Science of Social Media


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The Science of Social Media is your weekly sandbox for social media marketing stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and infl...Show More
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89: The Best Times to Post on Social (According to Research), LinkedIn Launches Video Ads for Businesses, GIPHY Marketing Ideas, & More!

13:56 | Apr 9th, 2018

Tons of exciting and interesting things to talk about in the world of social media this week! We're breaking down the best times to post to social media (according to more than 20 research studies). LinkedIn launched a great new video ad produc...Show More
44: Inside the Thriving Six-Figure Facebook Ads Strategy at Classpass - Mary Rykaczewski

27:56 | May 15th, 2017

Classpass is one of the fastest-growing "all-in-one membership" startups out there today. Part of the reason is due to their useful (and awesome) product and part of it is due to their incredibly successful Facebook ads strategy. From managing their ...Show More
41: Social Media for Small Businesses: Less Is More - Marie Forleo

32:30 | Apr 24th, 2017

Marie Forleo shares specific ways that you can use social media to build an audience, connect with your customers, and eventually, grow your business. Whether you're just starting out on social media or you've been using social media for years, you'l...Show More
6: A Playbook for Becoming a Thought Leader on Social Media - Brian Fanzo

30:58 | Sep 26th, 2016

Brian Fanzo - a proud, pager-wearing Millennial, change evangelist, and Founder/CEO of iSocialFanz - is a shining example of the power of strategic positioning and dedication to quality content over time. Brian shares his actionable insights on how m...Show More
Why Isn't Anyone Talking About Live Video Anymore? The Current State of Live

11:30 | Apr 29th

Live video remains a core feature of the top social networks, so ... why isn’t anyone talking about it anymore?  How should you be thinking about live video and your social media strategy in 2019? Today we’re examining the state of live video on soci...Show More
(SSM Selects) 6 Proven Instagram Marketing Tactics to Grow Followers and Engagement

12:23 | Apr 22nd

A very special SSM Select episode from our archives! Instagram is one of the most important (if not the most important) for brands and businesses looking to succeed on social media in 2019. However, succeeding on Instagram is a whole different story....Show More
6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity

14:29 | Apr 15th

Neuroscience is a multidisciplinary science that is concerned with the study of the structure and function of the nervous system. When applied to our professional lives, neuroscience can help us to unlock our greatest potential. Increasing your meani...Show More
8 Unexpected Marketing Lessons from History’s Most Influential Leaders

13:44 | Apr 8th

This week we’re taking a journey through time and uncovering some of the greatest, yet most unexpected marketing lessons from some of history’s most influential thinkers, philosophers, and leaders. You may not realize it now, but there is so much we ...Show More
How to Turn Fans and Customers Into Brand Champions in 2019

12:57 | Apr 1st

A group of highly engaged fans can have a huge impact on your marketing efforts. Those fans are your brand champions and they're everywhere! One of the most powerful sources of authentic influence and brand advocacy is your very own customer and fan ...Show More
(SSM Selects) 6 Rules for Great Storytelling as Told by Pixar

14:43 | Mar 25th

A special episode from the SSM archives! This was one of the most popular episode from 2018 - voted on by our listeners! As a marketer, effective storytelling involves a deep understanding of human emotions, motivations, and psychology. Luckily for u...Show More
The Art of Copywriting: How to Write Better Captions and Tell Stories that Get Engagement

11:39 | Mar 18th

What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling. While we don't typ...Show More
9 Proven Techniques to Improve Your Instagram Content (Feed + Stories)

13:57 | Mar 11th

An incredible 500 million people actively use Instagram and Instagram Stories every day. But it's not just the sheer number of users that's impressive, Instagram is helping businesses grow in a big way.  80% of Instagram users follow a business, 72% ...Show More
7 Easy Ways to Improve Your Retargeting Ad Campaigns

14:05 | Mar 4th

Retargeting, also known as remarketing, is a powerful form of digital advertising in which audiences (potential customers) are targeted with specific ads based on their behavior online. In other words, retargeting campaigns turn internet "window shop...Show More
Does Vertical Video Make a Difference in Results? We Spent $6,000 on Experiments to Find Out

15:40 | Feb 25th

Does vertical video really make a difference in your social media results? This week we have some brand new research lined up for you. Over the last three months we teamed up with Animoto and spent more than $6,000 on dozens of experiments to find ou...Show More
How Nike, Square, Blenders Eyewear, and Other Top Brands Approach Instagram Marketing in 2019 (New Case Studies)

14:34 | Feb 19th

Ever wonder how some of the world's top brands approach Instagram marketing? You're in luck! This week we have a ton of great resources all tied up into one jam-packed episode.  We spent the last few months interviewing marketers from leading brands ...Show More
The Top 10 Social Media Marketing Tools Brands are Using to Succeed in 2019

13:40 | Feb 11th

Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it's a challenge to stay on top of everything. Luckily for us, there are a plethora of great social media tools on ...Show More
How Top Ecommerce Brands Use Shopping on Instagram to Drive Sales and Growth

14:50 | Feb 4th

Instagram now has more than 1 billion monthly active users worldwide and 500 million+ people use Instagram Stories on a daily basis. But, did you know that Instagram now makes up 36% of Facebook’s ad revenue? A number that is expected to grow to $9 b...Show More
The State of Social 2019 Report: Insights From More Than 1,800 Marketing Professionals

13:53 | Jan 28th

Buffer's annual State of Social report is here! This year we surveyed more than 1,800 marketers from businesses of all sizes (across a range of industries) to get their take on what the future of social media marketing looks like in 2019. The report ...Show More
6 Powerful Psychological Biases And How They Influencer Human Behavior Online

13:11 | Jan 21st

Great campaigns happen at the intersection of marketing and psychology - the sweet spot where your content and messaging connects with your audience on a deep, human level. Understanding the growing field of marketing psychology and the concepts behi...Show More
The Most In-Demand Skills of 2019 (According to LinkedIn), YouTube’s Big Advertising Opportunity, The Ultimate Facebook Engagement Guide, and More!

13:29 | Jan 14th

Looking to take your professional skills to the next level?  Thinking about YouTube advertising as a new channel for your brand? Wondering about the best-practices for generating tons of Facebook engagement? In episode #129, Brian and Haille...Show More
What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)

13:34 | Jan 7th

Facebook marketing in 2019 isn’t dead. On the contrary, it’s far from it! Although we continue to see a rise in the usage and effectiveness of Stories content, traditional Facebook posts in the News Feed offer a powerful outlet for brands looking ...Show More
5 Data-Backed Social Media Marketing Trends You Need to Know for 2019

14:24 | Jan 2nd

2019 is officially here! Gone are the days where generating audience engagement on social media was primarily a passive process. The always-online audiences of today want to be involved, interact, and co-create. The brands that are successful i...Show More
(SSM Selects) 11 Content Creation Hacks: Strategies & Tools to Take Your Social Media to the Next Level

14:39 | Dec 26th, 2018

A special episode from the SSM archives! This was the most popular episode from 2018 - voted on by our listeners. Content is the golden ticket to social media success. People know, love, and trust your brand on social because of the content you...Show More
13 Social Media Experts Share Their Biggest Piece of Marketing Advice

14:44 | Dec 17th, 2018

Often the best way to learn about a craft is from someone who has been in your shoes before. That's why we turned to 13 social media experts for their biggest piece of marketing advice. Social media marketing is becoming increasingly pivotal for b...Show More
How to Use Video Content to Raise Brand Awareness and Sell Your Product

13:10 | Dec 10th, 2018

Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. There’s data, too! For example, did you know th...Show More
A Marketer's Guide to Decoding Social Media Algorithms in 2019

12:58 | Dec 3rd, 2018

Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. Yet they remain a mystery on so many different levels. We're fortunate to have an inside look at the various algorithm...Show More
We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Research)

13:34 | Nov 26th, 2018

We gathered never-before-seen data from more than 15,000 Instagram Stories posted by over 200 of the world’s top accounts and brands. This is one of the largest studies ever conducted on Instagram Stories and this week we're breaking down everythi...Show More
Instagram Stories Strategy: How Businesses Can Create Thumb-Stopping Stories Content

12:43 | Nov 19th, 2018

More than 400 million people use the Instagram Stories every day - making Stories an amazing opportunity for your business to reach your customers on social media. Today we're sharing tips, hacks, and strategies that you can use to create thumb-st...Show More
Your Go-To Small Business Marketing Guide for 2019 (New Tips and Ideas)

12:13 | Nov 12th, 2018

According to the U.S. Small Business Administration, an incredible two-thirds of small business owners and entrepreneurs are personally responsible for three or more areas of their business, including marketing. That's where we hope to help! We te...Show More
7 Invaluable Marketing Skills That Help Top Teams Produce Consistently Great Content

12:28 | Nov 5th, 2018

Marketing skills and career growth do not come easy in a field that moves at the speed of light. It seems like every single week companies are demanding an evolved skill set out of their marketing team. Brands that can successfully bring a variety...Show More
9 Marketing Ideas That Don’t Include Blogging (Plus How to Identify Big Opportunities)

13:22 | Oct 29th, 2018

Great marketing ideas are hard to come by. Which is why many businesses resort to blogging as their go-to marketing strategy. But there are so many great opportunities out there to expand channels and attract customers. But, focus is key when d...Show More
How to Launch on Product Hunt Like a Pro, Lessons from 17.2 Million Twitter Impressions, 4 Key Facebook Trends for 2019, and More!

15:02 | Oct 22nd, 2018

Looking to catch up on the latest social media news and trends, but short on time? This week we're covering everything you need to know to get caught up on social media: - How to launch your product on Product Hunt like a boss and generate tons of...Show More
Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI

12:11 | Oct 15th, 2018

Influencer marketing is here to stay.  Beauty, business, and tech influencers (among others) can have a huge impact in helping businesses to reach what can be difficult demographics. Great influencer marketing campaigns include content that is ...Show More
Neuromarketing: Surprising Facts Businesses and Marketers Should Know

13:55 | Oct 8th, 2018

Neuromarketing. Sounds complicated, doesn’t it?  Fortunately for marketers and small businesses it doesn't have to be! Neuromarketing is when the principles of psychology are applied to marketing research and strategy. Understanding why people ...Show More
Instagram’s Co-Founders Step Down, Vertical Video Gains Momentum, Facebook Launches Stories Ads, and More!

14:50 | Oct 1st, 2018

Looking to catch up on the latest social media news, but short on time? This week (ep. #114) we're chatting about all of this and more: - Instagram's co-founders stepping down from Facebook and what this critical change means for social giant. ...Show More
How Two Brands Generate Hundreds of Thousands in Revenue on Social Media, Big News from Twitter, New LinkedIn Ad Formats, and More!

12:49 | Sep 24th, 2018

Looking to catch up on the latest social media news, but short on time? This week (episode #113) we're chatting about all of this and more: How two brands are using social media to generate hundreds of thousands of dollars in revenue and why it's ...Show More
How to Discover Irresistible Content Ideas Using Reddit, YouTube, Quora, and Other Social Networks

11:11 | Sep 17th, 2018

As businesses and marketers we've all had that feeling at one time or another... Where and how am I going to find my next great content ideas?  Developing consistently for your social media accounts, blog, webinars, online courses, and workshops is a...Show More
5 Proven LinkedIn Marketing Tips to Grow Your Company Page 600% Faster

13:09 | Sep 10th, 2018

We asked you (our listeners) to let us know which social media networks you would like to learn more about - LinkedIn (53%) came in a close second, just after Instagram (62%). To get started, we teamed up with LinkedIn to share with you tried and ...Show More
A Brand New Facebook Guide to Creating Video, The Shift to Instagram Stories Ads and Messenger, 5 YouTube Facts You Can’t Miss, and More!

14:54 | Sep 4th, 2018

Looking to catch up on the latest social media news, but short on time? We have you covered! After years of trying to sell brands on the Facebook news feed, they’re changing their pitch to Instagram, Stories, and Messenger engagement. Facebook ...Show More
We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)

14:33 | Aug 27th, 2018

We partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018. Today, we're excited to share the eye-opening research with you (hint: Page engagement continues to decl...Show More
Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!

14:52 | Aug 20th, 2018

Looking to catch up on the latest social media news, but short on time? We have you covered! This week we have a super interesting episode lined up for you, starting with specific details around Facebook's plan to redesign business Pages from ...Show More
7 Psychology Facts That All Social Media Marketers Should Know

15:35 | Aug 13th, 2018

What do psychology and social media have in common? A lot more than you'd imagine! Believe it or not, there are some very scientific reasons that people like, share, comment, and purchase products online. Understanding the psychology facts behi...Show More
Everything You Need to Know about Instagram Engagement, YouTube Launches Vertical Video, 3 Big Reasons Why Influencer Campaigns Fail, and More!

16:40 | Aug 6th, 2018

Is your business prepared for the future of social media?  The social media industry changes so quickly that it can be a challenge to keep up with all of the different announcements and platform updates from your favorite networks. This week we...Show More
6 Old School Marketing Tactics That Still Work on Social Media

12:06 | Jul 30th, 2018

It seems like everywhere we look there's some new social media marketing tactics being touted as the next big thing. As businesses, we're constantly looking for ways to reach our audience in creative ways and so we often jump around from strategy ...Show More
752,626 Facebook Ads Analyzed, How One eCommerce Store Generated 41,000 Emails and 10,000 Followers, New Social Media Tools, and More!

14:03 | Jul 23rd, 2018

A ton of great stuff to talk about in the world of social media marketing this week!  Several interesting and actionable articles published in the social media and marketing industry recently and we’re sharing the most important takeaways and lear...Show More
How to Sell Your Product or Service on Instagram Like the Pros

13:38 | Jul 16th, 2018

Instagram advertising is one of the most promising (and exciting) opportunities for businesses and brands to get their products or services directly in front of consumers. More than 1 billion Instagram consumers to be exact!  Today’s episode is...Show More
A Customer-Focused Social Media Strategy to Increase Engagement and Social ROI

12:45 | Jul 9th, 2018

This week we’re looking at how you can create a customer-focused social media strategy that will work and pay dividends for your business or brand.  We'll be sharing a ton of ideas and information so that you can get started today setting up a soc...Show More
Instagram IGTV (Television for the Mobile Generation) - How it Works Plus An Exclusive Creators Guide

12:29 | Jul 2nd, 2018

Instagram IGTV is here! Today, we’re diving into one of the most exciting new platforms on the entire internet right now - Instagram's brand new platform: IGTV. We’ve got everything you need to know about the new Instagram platform, plus, an exclu...Show More
One Million Downloads, One Hundred Episodes, Two Co-Hosts, and One Random Show

26:35 | Jun 25th, 2018

We're celebrating one million downloads and our 100th episode!  In this totally random episode, Brian and Hailley go completely off-script and give you a never-before seen or heard peek inside The Science of Social Media.  They'll be sharing th...Show More
99: How The Instagram Algorithm Actually Works (Plus Big Instagram Updates You Need to Know)

13:57 | Jun 18th, 2018

Did you know: Before Instagram implemented their new algorithm in 2016, users were missing 70% of all posts and 50% of their friends’ posts in the feed? The Instagram team shared some never-before seen or heard updates behind how the Instagram alg...Show More
98: 2018 State of Social Media Marketing Industry Report (What the Future Holds for Businesses)

12:04 | Jun 11th, 2018

A brand new 2018 State of Social Media Marketing Report is live from Social Media Examiner and we're breaking down all of the most important takeaways for businesses and marketers! Have you ever wondered how fellow businesses and marketers are us...Show More
97: 10 Proven Social Media Tips for Small Businesses and Entrepreneurs

13:01 | Jun 4th, 2018

Small businesses and entrepreneurs have their own set of unique social media and marketing challenges and opportunities. The biggest one being having so many different responsibilities! But the fact remains... Social media marketing is a HUGE oppo...Show More
96: 50+ Marketers On How to Prove Social ROI, Where Video Marketing is Headed in 2018, Exciting New Instagram Features, and More!

13:39 | May 29th, 2018

Covering the biggest news in the social media marketing world, including one subject that we as marketers don’t talk about enough - Proving social media ROI. We’re also covering the biggest video trends in 2018 and what marketers need to know movi...Show More
95: YouTube Marketing 101: How We Grew Our Channel By 59% in 30 Days

14:10 | May 21st, 2018

We partnered with Brian Dean of Backlinko to create a huge, step-by-step case study on how you can grow your brand’s YouTube channel in a big way… starting today. In just 30 days after implementing Brian Dean’s advice, we’ve grown our YouTube chan...Show More
94: GDPR: New Data Privacy Laws and Important Changes Businesses and Marketers Need to Know

12:48 | May 14th, 2018

GDPR (General Data Protection Regulation) is a new data privacy regulation that aims to give individuals in the EU protection and control over their personal data. It has major implications for your business and the marketing and social media tool...Show More
93: Facebook F8 Recap: The Biggest Announcements Marketers Need to Know & Why They’re Important

15:16 | May 7th, 2018

Facebook F8 is one of the most important conferences of the year for the social media world! With F8 2018 in the history books, we thought it’d be useful to recap some of the most important announcements Facebook made during its flagship conferenc...Show More
92: 20+ Key Social Demographic Facts, Facebook Q1 Earnings Report is Here, What Elon Musk Taught the Co-Founder of HubSpot, & More!

18:01 | Apr 30th, 2018

Understanding hundreds of different social media demographics-or the different characteristics of audiences on each social media network-is key to defining your strategy.  We'll be chatting about 20+ key social demographic facts for each of the ma...Show More
91: Your Personal Brand: Why It's The Most Important Career Asset You Own

13:36 | Apr 23rd, 2018

Did you know it takes less than two-tenths of a second for an online user to form a first opinion about your brand based on social media? Or that 77% of recruiters use search engines to learn about candidates? And of those researching candidates o...Show More
90: 21 Actionable Facebook and Instagram Video Tips You Can Try Today

14:09 | Apr 16th, 2018

As video content on social media becomes more widely used, it’s clear that companies not using video are missing out on a big opportunity to bring their brand to life. Video makes your brand more human, engaging, and helps to create trust because ...Show More
88: The 10 Top New Social Media Tools to Try in 2018 for Marketers

13:14 | Apr 2nd, 2018

2018 is in full swing and you might be looking for new social media tools to add to your marketing stack! According to Scott Brinker of the Chief Marketing Technologist Blog, there are now more than 5,000 tools in the marketing technology landscap...Show More
87: Facebook & Cambridge Analytica (What You Need to Know), 3 Must-Read Social Media Books in 2018, Instagram Algorithm Changes, and More!

13:21 | Mar 26th, 2018

Another busy week in the world of social media!  We're covering everything you need to know to stay up-to-date on the latest happenings in social media marketing.  In episode #87, Hailley and Brian chat about the recent Facebook & Cambridge Ana...Show More
86: 11 Content Creation Hacks: Strategies & Tools to Take Your Social Media to the Next Level (Plus a Big Announcement!)

15:37 | Mar 19th, 2018

Content is the golden ticket to social media success. People know, love, and trust your brand on social because of the content you share across each channel. How do we as marketers and business owners create consistently great content that audi...Show More
85: 6 Rules For Great Storytelling & Why Stories Are Your Most Important Social Media Asset

14:14 | Mar 12th, 2018

Pixar and their team of incredible writers are arguably some of the greatest storytellers of our generation.  As a marketer, effective storytelling involves a deep understanding of human emotions, motivations, and psychology. Luckily for us, Pi...Show More
84: Instagram Marketing Growth: 3 Proven Tactics To Grow Followers & Engagement (Plus An Exciting Announcement!)

16:50 | Mar 5th, 2018

Instagram now has more than 800 million monthly users - more than 500 million of whom use Instagram every single day, sharing more than 250 million piece of content each day. How can you stand out among the other millions photos, videos, & stories...Show More
83: The State of Video Marketing in 2018, Big Changes Coming to Twitter, and Our Top 3 YouTube Hacks for Brands

11:54 | Feb 26th, 2018

We're diving into the State of Video Marketing in 2018, including all of the incredible data and takeaways from Wyzowl's 600+ marketer survey. After that we're breaking down the monumental change that will be hitting Twitter in mid-March. This cha...Show More
82: Habits of Successful Marketers, The Science of Confidence in Leadership, Why We're Always Learning, and More!

12:48 | Feb 19th, 2018

We talk a lot about specific marketing and social media tactics and strategies on this show, but rarely do we talk about the soft or "intangible skills" that really great marketers have in common. In episode #82, Hailley and Brian chat about the h...Show More
81: The New Facebook Algorithm: Secrets Behind How It Works & What You Can Do To Succeed

12:40 | Feb 12th, 2018

The Facebook algorithm is constantly evolving in order to provide a better experience for users. But few changes to the algorithm have sparked as much conversation as the recent ‘meaningful interactions’ update, in which Facebook said it would be ...Show More
80: Is The News Feed Gone Forever?, Instagram’s Exciting API Change, Paying For Social Media Followers, and More!

12:18 | Feb 5th, 2018

What an exciting week in social media! Facebook announces their Q4 earnings along with some groundbreaking revelations about the future of the News Feed. Instagram launches an exciting change to their API that will affect how we publish content fr...Show More
79: Are 3rd-Party Social Media Tools Penalized? Our 200+ Post Study On Reach & Engagement

11:33 | Jan 29th, 2018

Putting your trust as a marketer or brand in 3rd-party social media tools to manage all of your posts can be a bit scary. You might be wondering: - Are my posts getting optimal reach and engagement? - Do social media platforms penalize 3rd-par...Show More
78: State of Social Media 2018 Report: 1,700+ Marketers Share Brand New Insights

15:32 | Jan 22nd, 2018

The way consumers and brands use social media is constantly evolving. To better understand what the future of social media will look like, we teamed up with Social Media Week to collect data from over 1,700 marketers and create our brand new State...Show More
77: Big Changes To The Facebook News Feed: What To Know & How It Will Affect Your Strategy

13:08 | Jan 15th, 2018

Mark Zuckerberg said that he wanted to “fix Facebook” in 2018, but not many marketers thought he would make such a big change so quickly!   Twelve days into the new year, Zuckerberg and the Facebook team have dropped what might be the biggest Faceb...Show More
76: 21 Experts Talk Biggest Social Media Mistakes, Zuckerberg Wants To Fix Facebook, Our Results With Twitter Promote Mode, & More!

12:27 | Jan 8th, 2018

Everything marketers and brands need to know to catch up on the latest and greatest in social media marketing news.  We're excited to be back for 2018 and can't wait to share everything that's happened in the world of social media over the last tw...Show More
75: The 5 Biggest Social Media Trends For 2018 & What They Mean For You

13:48 | Jan 2nd, 2018

2018 is here and it's gearing up to be a big year in social media! This week we're chatting about the 5 biggest (and most important) social media trends that marketers should keep a close eye on heading into 2018. Understanding and planning for...Show More
74: New Instagram Features, Netflix Trolls Its Users on Twitter, Facebook Messenger For Kids, & More!

10:26 | Dec 18th, 2017

Covering another big week in social media marketing and news!  Instagram has a couple of new great features for individuals and brands.  Netflix takes their user data to a whole new level on social media.  Facebook releases a brand new Messe...Show More
73: Social Media's Top 10 Posts of 2017 & Why They Worked

14:27 | Dec 11th, 2017

What do Mr. Bean, National Geographic, and Red Bull all have in common? They created some of the internet's most engaging social media content in 2017! Wondering how you might be able to do the same in 2018?  Join us for episode #73 as Hailley ...Show More
72: What Does Facebook Know About You? The Truth Behind All That Data

13:43 | Dec 4th, 2017

Have you ever wondered how much Facebook really knows about you?  Or how they collect all of that detailed information?  Or how businesses are using your data to deliver specific advertising content across platforms? If so, you're in luck! ...Show More
71: The $177,843 Facebook Ad Test, Current State of Messaging, Tweetstorms, & More!

11:59 | Nov 27th, 2017

There's a ton of great stuff happening in the world of social media!  In episode #71, we're covering four of the biggest updates, articles, and data-backed studies from the last week that marketers should keep an eye on as we close out 2017.  W...Show More
70: How to Effortlessly Create Instagram Stories & Why They're a Major Opportunity for Brands

16:38 | Nov 20th, 2017

More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month. Stories are an incredible way to connect with your audience in fresh and authentic ways. But creating attractive Ins...Show More
69: The Silent Rise of LinkedIn To 500M Members: What Marketers Need To Know For 2018

11:19 | Nov 13th, 2017

What if we told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing ...Show More
68: Facebook Organic Reach Continues To Decline, Our Chat with Gary Vee, LinkedIn Video, and More!

11:20 | Nov 6th, 2017

Important updates in the world of social media and marketing!  This week, we chat about the continued decline of Facebook organic reach (including BuzzFeed Tasty's unbelievable dip in video views), LinkedIn video and what marketers need to know, o...Show More
67: 5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer

14:19 | Oct 30th, 2017

Social media studies have given us great ideas to improve our social media marketing. To help you better understand the ever-changing social media landscape, we jumped into the latest social media research papers, hoping to discover some under-the...Show More
66: Creative Facebook Messenger Marketing Strategies You Can Try Today

16:43 | Oct 23rd, 2017

There are now more than 1.3 billion people using Facebook Messenger every month. Yes, billion with a B! We've have been experimenting with different ways to include Messenger as one of our go-to marketing tools, by sending out our latest blog post...Show More
65: 8 Tips To Quickly Master Social Media for Businesses & Entrepreneurs

19:08 | Oct 16th, 2017

One thing that often gets overlooked in a lot of social media content is a general approach to social media for businesses and entrepreneurs. What should businesses be thinking about? What are trends that businesses can feel good about investing i...Show More
64: The 15-Minute Experts Guide to Facebook Advertising

15:27 | Oct 9th, 2017

Understanding how to leverage and strategically utilize Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to get your posts seen on Facebook, it’s becoming more and more likely that you’ll have to pay fo...Show More
63: Why We Think Social Media Is For Branding & Engagement, Not Traffic or Revenue

15:19 | Oct 2nd, 2017

Social media is changing. It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. Then, ...Show More
62: Top 9 Books Every Social Media Marketer Should Read & What Makes Them Great

17:08 | Sep 25th, 2017

"Whenever you read a good book, somewhere in the world a door opens to allow in more light." - Vera Nazarian As social media managers and marketers, books have the power to open our minds to new and tremendously exciting ideas - no matter the subj...Show More
61: Why Facebook Is Blue - The Science of Colors In Marketing & Social Media

13:15 | Sep 18th, 2017

Why is Facebook blue? Can colors impact how people perceive your brand and ultimately impact their purchasing decisions?  Absolutely! The visual sense is the strongest developed one in most human beings. It’s only natural that 90% of an asse...Show More
60: Understanding the Facebook and Instagram Algorithms [7 Key Factors That Determine Success]

13:35 | Sep 11th, 2017

The Facebook and Instagram algorithms are mysterious for so many marketers, yet they are also ingenious and brilliant in showing the best content to the most people. But how exactly do the Facebook and Instagram algorithms work? And how can market...Show More
59: Proven Ways to Get More Views, Engagement, and Shares for Your Facebook Videos

12:42 | Sep 5th, 2017

Now is the perfect time for marketers and businesses to take a closer look at Facebook video and how to use videos to engage more fans on the platform. With Facebook video being a top priority for marketers in 2017, we’d love to help you get ahead...Show More
58: Creating Truly Remarkable Marketing & Social Media Content That Lasts

23:40 | Aug 28th, 2017

Ryan Holiday - best-selling author and media strategist - explains why marketers and businesses are approaching the art of content creation all wrong. We explore the current state of marketing and social media content and how short-term thinking o...Show More
57: 7 Surprising Facts Behind Why People Like, Comment, and Share On Social Media

12:35 | Aug 21st, 2017

What if we could understand the psychology of social media and use that knowledge to bring customers closer, give them more of what they want, and create better relationships? In episode #57 of The Science of Social Media, we explore just that! We...Show More
56: 10 Captivating Instagram Stories Content Ideas and Our Favorite Tools to Create Them

14:12 | Aug 14th, 2017

We explore everything you need to know about creating captivating Instagram Stories content that your audience will love. We also dive into our favorite tools for creating beautiful graphics and videos that we use here at Buffer.
55: 5 Exciting Social Media and Marketing Trends to Know in 2017

16:10 | Aug 7th, 2017

Noah Kagan joins us as we explore the top 5 most exciting social media and marketing trends that all marketers should consider in 2017 and examples of how you can get at started with each today.
54: How to Use Hashtags: How Many, Best Ones, and Where to Use Them

13:21 | Jul 31st, 2017

Have you ever found yourself explaining how to use hashtags to someone whose only connection with the word is as a telephone button? Hashtags have the potential to be a truly valuable in your overall social media strategy. Here's what you need to kn...Show More
53: Our 5 Biggest Social Media Mistakes and What We Learned

12:51 | Jul 24th, 2017

We've made a good number of social media mistakes - Mistakes that have cost us reach and engagement, maybe even fans and customers. But with each mistake came a ton of great learnings that helped us to improve our social media marketing results. Here...Show More
52: 6 Proven Instagram Marketing Tactics To Grow Followers Engagement

11:47 | Jul 17th, 2017

It's an exciting time to get to know Instagram. The popular photo-sharing app is fun, simple and growing---Instagram now has more than 700 million monthly users and sky-high user engagement levels. Here are 6 proven Instagram marketing tactics to hel...Show More
51: The 20-Minute Social Media (PRISM) Sales Playbook for Marketers

20:21 | Jul 10th, 2017

Ian Cleary - Founder and CEO of RazorSocial, contributor to Forbes and Entrepreneur, and avid kick boxer - shares his unique PRISM funnel system that helps to convert loyal social media fans into customers. Ian has been using the PRISM funnel to help...Show More
50: A Delightfully Short Guide to Social Media Benchmarks & ROI

09:03 | Jul 3rd, 2017

Does the concept of social media benchmarking and ROI feel rather enormous? You're not alone! That's exactly what inspired this "delightfully short" guide to social media benchmarking and ROI and made it all the more fun and challenging to record. Di...Show More
49: How to Get Your First 1,000 Followers on Every Major Social Media Network

10:59 | Jun 26th, 2017

Follower count is one of those metrics that has tons of meaning - both for the confidence of the social media manager and for the distribution of the content you share. If you want to grow your followers, there are tons of useful tips to try. In epis...Show More
48: A Facebook Posting Strategy That Led to a 330% Increase in Reach & Engagement

12:19 | Jun 19th, 2017

Over the past year our Facebook organic reach and engagement were on a steady decline. We needed to make a change! In episode #48 of The Science of Social Media, we explore the change we made to our Facebook strategy and the eye-opening (and awesome)...Show More
47: On Entrepreneurship, Creativity, Social Media and Becoming a Better Marketer - Paul Jarvis

17:50 | Jun 12th, 2017

Paul Jarvis - one-time touring musician, veterinary assistant, and paperboy turned full-time entrepreneur - has written 4 critically acclaimed books, built several software companies, and has taught more 10,000 students through his online courses. He...Show More
46: Change is Inevitable: How Will You Adapt on Social Media and in Marketing?

03:56 | May 29th, 2017

In this very special episode, Buffer co-host Brian Peters chats about how change is inevitable in both social media and marketing and why it's important for marketers to adapt with the changing times.
45: 10 Little-Known Facebook Marketing Hacks You Can Try Today

08:37 | May 22nd, 2017

Looking for new and exciting ways to use Facebook to reach fans and grow engagement? Join Hosts Hailley Griffis and Brian Peters as they explore and share 10 little-known Facebook marketing hacks and features that you may not have used before. Everyt...Show More
43: 11 Ways to Improve Your Social Media Marketing Using Buffer

10:57 | May 8th, 2017

Hosts Hailley and Brian explore 11 proven ways to use Buffer to get the most out of your social media marketing. From user generated content to video marketing to the Buffer app for iOS & Android, this episode is packed with behind-the-scenes insight...Show More
42: 5 Key Elements of the Perfect Facebook Ad - Molly Pittman

28:35 | May 1st, 2017

Molly Pittman - VP of Marketing at DigitalMarketer - is one of the premier experts and resources for Facebook Advertising knowledge on the planet. And so we asked her: Is it possible to create the perfect Facebook ad? Today we're excited to be explo...Show More
40: Using Social Media for Good: Meet the Entrepreneur Changing the World One Story at a Time - Branden Harvey

26:50 | Apr 17th, 2017

Branden Harvey has built an audience of more than 120K on social media by telling stories of good in the world. Focusing on making a positive impact has allowed him to work with some of today's most innovative companies and has earned him features in...Show More
39: How Merriam-Webster Made Dictionaries Fun by Building a Powerful Brand Voice - Lauren Naturale

29:22 | Apr 10th, 2017

Lauren Naturale shares her expert insights into how Merriam-Webster has developed one of the most powerful and unique brand voices in the industry - which has led to major social media growth. Their Twitter account alone has grown by more than 200,00...Show More
38: The 4 Ways to Fix Your Broken Content Marketing and Social Media - Jay Baer

30:57 | Apr 3rd, 2017

Jay Baer has been building audiences, online and off, for more than 20 years. His approach to content marketing is simple yet incredibly effective. It all starts with an understanding of what your customers are looking for online and overdelivering o...Show More
37: Why Marketers & Brands Should Be Using Square Video On Social Media

08:49 | Mar 29th, 2017

Join hosts Hailley and Brian as they break down one of the largest square video studies to date. This study (complete with research) explores how square video performs vs. landscape video and why marketers should consider adding square video to their...Show More
36: Risk for Reward: Why Calculated Risk Is Critical For Designing Your Career In Marketing - Clair Byrd

30:25 | Mar 27th, 2017

Clair Byrd - Director of Competitive Marketing at Twilio - has become one of the most successful and forward-thinking marketers in Silicon Valley. Clair shares the incredible story of how she went from cook to marketing superstar - working on some of...Show More
35: How TechCrunch Approaches Video Marketing & Trends to Watch for in Video

30:36 | Mar 20th, 2017

Travis Bernard - TechCrunch Director of Audience Development - gives us an insider look into how his team at TechCrunch approaches video marketing in 2017. Travis also shares what makes videos successful for them on social media as well as the exact ...Show More
34: Harnessing the Power of LinkedIn Marketing to Monetize and Grow Your Business - Candice Galek

28:38 | Mar 13th, 2017

Candice Galek - CEO and founder of Bikini Luxe (one of the world's largest and most successful online swimwear collections) - has seen first-hand how powerful LinkedIn marketing can be for both monetization and growth of a business. We had the pleasu...Show More
33: 15 Hidden Instagram Marketing Hacks That You Can Try Today

10:21 | Mar 6th, 2017

Join hosts Hailley Griffis and Brian Peters as they share 15 hidden Instagram marketing hacks that you can try today to enhance your content, boost your profile, and grow your account. This episode is part of our brand new Buffer "Minisode" series - ...Show More
32: Social Media Algorithms: How They Work and How to Use Them in Your Favor - Michael Stelzner

30:06 | Feb 27th, 2017

Michael Stelzner - CEO and founder of Social Media Examiner - shares his insider knowledge on exactly how social media algorithms work and why they're important for marketers to understand. Michael also details out specific social media tactics and s...Show More
31: 5 Important Steps to Building Your Personal Brand Online - Minisode

10:59 | Feb 23rd, 2017

Breaking down the 5 most important things you can do to begin to build your personal brand online. And why it's important for both your personal and professional life. This episode covers everything you need to know about creating an expert personal ...Show More
30: Proven Instagram Stories Strategies from the Experts at Bustle - Hannah Caldwell

29:53 | Feb 20th, 2017

Bustle, with more than 1.4M followers on Instagram alone, is leading the way in Instagram Stories marketing. Everyday thousands of people tune into their Stories to watch one of the many fun, entertaining, and educational series that the Bustle team ...Show More
29: A Complete Beginner's Guide to Video Marketing in 2017 - Sunny Lenarduzzi

32:06 | Feb 13th, 2017

Sunny Lenarduzzi - YouTube influencer with more than 70,000 subscribers and 5,000,000 video views - is the perfect expert to talk to about getting started with video marketing for your brand or business. We cover everything marketers need to know abo...Show More
28: Powerful Storytelling Secrets from National Geographic Travel – Lindsay Smith

25:00 | Feb 6th, 2017

Lindsay Smith - Producer at National Geographic Travel - shares the strategic approach that National Geographic Travel takes to storytelling and how that positively impacts the amazing results that they see on social media.
27: Snapchat Marketing 101 - Getting Started, Building a Community, and Generating ROI

30:51 | Jan 30th, 2017

Carlos Gil - entrepreneur, social media expert, and Snapchat influencer - shares his insights into how marketers and brands can get started with Snapchat marketing. We also chat about some Snapchat best-practices around building a community as well a...Show More
26: 9 Essential Social Media Manager Skills and Qualities Found in Industry Leaders - Bonus Episode

26:46 | Jan 25th, 2017

Breaking down the top 9 essential social media manager skills and qualities. You'll learn what hiring managers are looking for in candidates and how you can position yourself to be an industry-leading social media manager. Whether you're looking to b...Show More
25: How to Create Shareable Content for Social Media on a Consistent Basis - First Round Review

30:36 | Jan 23rd, 2017

Head of Content Marketing at First Round Review, Camille Ricketts, and editor, Shaun Young, share their specific marketing strategy on creating consistently shareable content on social media.
24: Creating Winning Social Media Habits and Goals with an Elite Runner - Tina Muir

30:48 | Jan 16th, 2017

Malcolm Gladwell once wrote in his book, Outliers, that the key to achieving world-class expertise in any skill is, to a large extent, practicing the correct way for a total of around 10,000 hours. That's where International Elite Runner, Tina Muir, ...Show More
23: How to Use Facebook Advertising to Grow Your Brand or Business - Mari Smith

31:47 | Jan 9th, 2017

Mari Smith shares her ninja tips and insights into how brands and marketers can use Facebook Ads to drive real business results. Whether you're just getting started with Facebook Advertising or have tons of experience, this episode covers all of the ...Show More
22: 3 Incredible Social Media Campaigns from 2016 and What We Learned - Bonus Episode

28:40 | Dec 20th, 2016

Join hosts Kevan, Hailley, and Brian as they break down 3 incredibly successful social media campaigns from some of the world's top brands. These social media campaigns include videos from BuzzFeed, an Always hashtag that received more than 750,000 s...Show More
21: Instagram Marketing: Proven Strategies for Growing Your Instagram Account - Sue B. Zimmerman

29:50 | Dec 12th, 2016

Sue B. Zimmerman shares her expert insights into how businesses can not only use Instagram to grow a huge following, but to drive real marketing results on the platform. We chat Instagram growth, Instagram Stories, and much more in this jam-packed in...Show More
20: The Power of Podcasting: Driving Social Media and Marketing Results On Air - Tyler Anderson

28:52 | Dec 6th, 2016

Tyler Anderson - entreprenuer and host of one of iTunes top business podcasts - shares his expert insights on the power of podcasting and how it offers brands and businesses endless social media and marketing opportunities. If you're on the fence abo...Show More
19: Top Strategies for Taking Your Online Community Offline with Marketing Events - Stefanie Grieser

19:04 | Nov 29th, 2016

Stefanie Grieser, International Marketing Manager at Unbounce, shares her top strategies for creating and growing a successful industry marketing event. Stefanie also dives into the important reasons why one-on-one interactions offline are crucial to...Show More
18: Social Media ROI: How to Connect Social to Real Business Results - Neil Patel

17:24 | Nov 22nd, 2016

Neil Patel - entreprenuer, marketer, and social media expert - shares his actionable insights on the specific ways brands and businesses can incorporate social media as a viable and integral part of their marketing and sales funnel.
17: Actionable Social Media Trends and Stats to Help Guide Your Marketing in 2017 - Bonus Episode

28:59 | Nov 17th, 2016

Join hosts Kevan, Hailley, and Brian as they discuss several major social media trends and stats for marketers to keep an eye on going into 2017. These trends emerged from Buffer's first ever, State of Social Media 2016 Report, that surveyed more tha...Show More
16: Is Your Social Media Strategy Working? Try These Tips to Maximize Your Impact - Hiten Shah

30:02 | Nov 15th, 2016

Hiten Shah, entrepreneur and co-founder of KISSmetrics, Crazy Egg and Quick Sprout, chats about the most important metrics you can be tracking on social media and what makes for the best content online.
15: Are You Monitoring Social Mentions? Here's How They Can Influence Your Marketing Strategy - Brittany Berger

25:26 | Nov 7th, 2016

Brittany Berger, Head of Content and PR at Mention, shares the specific ways brands and businesses can leverage social media monitoring to track mentions and shape their marketing strategy moving forward.
14: Holiday Marketing: How Shopify Plans All Its Holiday Content (and You Can Too!) - Casandra Campbell

24:19 | Nov 1st, 2016

Casandra Campbell, Content Marketing Lead and Managing Editor at Shopify, takes us through the specific ways her team approaches holiday marketing and how they strategically help their huge community of businesses - both big and small - find success ...Show More
13: Instagram vs. Snapchat, Facebook Notes, Buffer Hacks & Emojis - Bonus Episode [002]

26:08 | Oct 26th, 2016

Join hosts Kevan, Hailley, and Brian as they discuss 4 fresh social media ideas that you can try today in this special bonus episode of The Science of Social Media. Ideas include experimenting with Facebook Notes, how brands and marketers are using I...Show More
12: I Left Google to Build Tech Ladies: How Social Media Made It Possible - Allison Esposito

27:50 | Oct 24th, 2016

Allison Esposito is the founder of a fast-growing business and community for women in technology called Tech Ladies. What first started as a fun side-project and a way to get to know other women in tech, Tech Ladies now connects more than 5,000 women...Show More
11: Why This Successful Solopreneur Uses Facebook Groups To Grow His Business - Daniel DiPiazza

26:01 | Oct 17th, 2016

Daniel DiPiazza, founder of Rich20Something and Under30CEO, has built a wildly successful business with the innovative use of Facebook Groups and Email Marketing. In this episode, Hailley has the pleasure of chatting with Daniel about his best practi...Show More
10: Facebook Marketing That Really Works: Top Tips from The Next Web - Matt Navarra

31:39 | Oct 10th, 2016

Matt Navarra is the Director of Social Media and Head of Content for The Next Web, one of the world's largest online publications on the latest news about Internet technology and business. Matt shares how his team approaches Facebook marketing in an ...Show More
9: 3 Fresh Social Media Ideas You Can Try Today - Bonus Episode

24:09 | Oct 6th, 2016

Join hosts Kevan, Hailley, and Brian as they discuss 3 fresh social media ideas that you can try today in this special bonus episode of The Science of Social Media. Ideas include Facebook posting strategies, getting verified on Twitter, and using Bul...Show More
8: Millennial Marketing: Actionable Social Media Advice from a Top Marketer - Everette Taylor

28:04 | Oct 3rd, 2016

Everette Taylor is a 4-time entrepreneur and Millennial marketer who has quickly built an impressive resume for himself at 27 years young. We had the pleasure of speaking with Everette about what it's like to be the Vice President of Marketing for Sk...Show More
7: Inside Social Media at one of the Biggest Universities in America (and What You Can Learn) - Nikki Sunstrum

27:13 | Sep 28th, 2016

Nikki Sunstrum of the University of Michigan takes us inside the social media strategy at one of the biggest universities in America. Nikki shares what it's like to be the Director of Social Media and how her team goes about creating great social med...Show More
5: Why Personal Branding is the Most Important Thing You Can Do for Yourself - Dorie Clark

31:57 | Sep 21st, 2016

Dorie Clark - Duke professor, bestselling author, and consultant for various Fortune 500 companies - shares her unique approach to personal branding on social media and why developing a brand of your own is the most important thing you can do for you...Show More
4: What Is User Generated Content and Why Are Top Brands Doubling Down Now? - Dom Garrett

27:17 | Sep 19th, 2016

Dom Garrett of BTC Revolutions shares his unique approach to implementing user-generated content on social media and why some of the world's top brands are doubling down on this exciting strategy.
3: How to Build a Rockstar Social Team - Meghan Keaney Anderson

27:46 | Sep 9th, 2016

Meghan Keaney Anderson, HubSpot VP of Marketing, shares the secrets behind the HubSpot social media team and what it takes to be hired as a social media manager.
2: Mastering the Art of Content Curation - Rand Fishkin

34:41 | Sep 9th, 2016

Rand Fishkin reveals his secrets to curating the best content from around the web for social media and how TAGFEE (Moz’s core values) plays into everything he does in marketing.
1: Inside NASA’s Social Media - John Yembrick

27:56 | Sep 9th, 2016

John Yembrick, Social Media Manager at NASA, takes us behind the scenes of social media at NASA, where they manage more than 500 social accounts, interact with millions of fans, and produce some of the most compelling content in the world.