2Bobs - with David C. Baker and Blair Enns Podcast
1) Defending the Castle When the Moats Are Drained
One characteristic of our industry is disappearing moats. After a brief overview of the fourteen moats we've lost from 1965 to today, we'll look at what turf we really have left to defend and what the...Show More
2) The Four Priorities of Winning New Business
What do we do in those situations where we have to pitch? Blair simplifies some important principles from his books into a sequence of four precepts we can follow when the sales process doesn't progre...Show More
3) Understanding Earnouts
If/when you sell your firm, it’ll likely be the largest transaction of your life, and so it makes sense to understand it! In this episode David gives a crash course in everything earnouts.  LINKS "Un...Show More
4) Grow or Die?
Blair recognizes growth opportunities in every area of life and business, yet sees many people chasing metrics while unknowingly resisting genuine progress for various reasons. Â LINKS "Chief Growth O...Show More
5) You're Cheating Clients Unless You're Repetitive
David recognizes that the fear of repeating ourselves in our client work is motivated by the right things: “am I delivering value?”  LINKS "Repeating Yourself as an Expert" by David C. Baker for punc...Show More
6) How to Get $500M to Build a Website
Blair tells the story of recreation.gov and how its performance pay deal has been nothing but wins for every party involved, with plenty of lessons for buyers and sellers of all kinds of services. Â L...Show More
7) When a Key Employee Wants Equity
David provides a framework for one of the most important conversations in a creative agency principal’s life.  LINKS "When A Key Employee Wants Equity" by David C. Baker for punctuation.com "Pros + C...Show More
8) SpamHack Your Way to Growth!
Blair has finally cracked the code with his brand new SpamHack AI Growth System™️. It’s a sure-fire, can’t-miss system for hacking your way to growth, without having to do ANY hard work. And of course...Show More
9) What I Learned From Teaching Motorcycle Racing
David recognizes more than a few parallels between his passion for motorcycle racing and the work being done in creative and marketing agencies.  LINKS “What I Learned from the Race Track” by David C...Show More
10) A DIY New Business System
Instead of just relying on the talent of individual sales people, Blair recommends creative agencies identify and invest in six elements as a part of their organization’s long-term sales system.  LIN...Show More