E-Commerce Boost

Sleeknote: Ecommerce Podcast

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E-Commerce Boost interviews the biggest and brightest marketers in e-commerce today and shares the newest strategies and tactics you can use to level up your e-commerce business — just around 20 minutes meaning no long introductions and no-nonsense.

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EP #35 Facebook Marketing: The Safe Way to Social Media Success w. Dennis Yu

26:50 | Apr 3rd, 2018

There are endless good answers to the question: “Why should I invest in Facebook marketing?” - and according to the CTO at BlitzMetrics Dennis Yu, you don’t actually have to invest more than 1$ a day to make an impact on the popular social media. In ...Show More

EP #34 Abandoned Cart Emails: The Dos and Don'ts w. Roland Pokornyik

21:26 | Mar 27th, 2018

We all know it, cart abandonment is a pain - but with the right emails, you can recover some of your lost shoppers. It’s not as easy as it sounds, though. In this episode, you’ll meet Roland Pokornyik, who’s the CEO of EDM designer and chamailion.io,...Show More

EP #33 Boost Conversions on Your E-Commerce with User Research W. Karl Gilis

21:31 | Mar 20th, 2018

Stop making CRO decisions based on your gut feeling! Rely on user research instead! According to Karl Gilis, too many marketers make decisions based on their ideas, not based on facts. And that can cost companies loads of money. In this episode, you’...Show More

EP #32 Link Building: Get The Right Links The Right Way w. Julie Joyce

20:12 | Mar 13th, 2018

Are you having a hard time reaching out and asking for links? Are you unsure how to find good and bad sites? And what’s the best way to reach out? Julie Joyce, the founder of Linkfish Media, shares how her team collects more than 120 links each month...Show More

EP #31 Customer Centric Conversion Optimization Done Right w. Talia Wolf

22:29 | Mar 6th, 2018

Do you know your customers? If your answer is ‘yes’, do you then base that answer on your customer personas and loads of data? Another yes? Then listen in - because you are missing out on an essential aspect: the actual human beings! Hear the founder...Show More

EP #30 Influencer Marketing: Get the Biggest Players on Your Team w. Ryan Robinson

22:01 | Mar 1st, 2018

It can seem like a scary task reaching out to massive influencers and ask them to collaborate with you - trust us, we know! Luckily Ryan Robinson is an absolute champion when it comes to working with influencers - and in this episode, he’ll give you ...Show More

EP #29 SEO in 2018: How SEO’s Can Adapt To Google w. Pete Meyers

22:07 | Feb 20th, 2018

In case you haven’t noticed, Google has become so much more competitive in the past five years. This podcast episode goes in depth with featured snippets, knowledge panels and SEO for E-Commerce, as Pete Meyers from Moz talks about how Google adapts ...Show More

EP #28 Lifecycle Marketing - An E-Commerce Game Changer w. Philip Storey

25:05 | Feb 13th, 2018

Hello, e-tailer! Meet lifecycle marketing! The concept that’ll completely change how you treat your customers, how you nurture your relationship and how it forces you to think only about the customer journey or customer personas - as they are just bu...Show More

EP #27 The E-Commerce Crystal Ball: A Survival Guide w. Sïmon Saneback

22:05 | Feb 8th, 2018

This episode provides a rare look into the e-commerce crystal ball. Where is the industry heading? What must e-commercers do to not only survive but stay on top of their industry? And what tactics can you implement that’ll help your e-commerce surviv...Show More

EP #26 How E-Commerce Can Do Conversational Marketing And Boost Sales w. Daniel Murphy

20:54 | Feb 6th, 2018

According to Daniel Murphy from Drift, the way marketers and e-commerce do sales and marketing is broken. The cure? Conversational Marketing. Imagine if you could connect with every single visitors on your site in real time, identify their needs and ...Show More

EP #25 The Ultimate Guide to Instagram Selling w. Giles Thomas

20:21 | Feb 1st, 2018

The business opportunities on Instagram are huge, and this episode will teach you all the fundamentals of how e-commerce sites can start selling products on Instagram. Giles Thomas from AcquireConvert guides you through all the steps from setting up ...Show More

EP #24 The Anatomy Of A Really Good E-Commerce Email w. Mike Nelson

20:35 | Jan 30th, 2018

Where’s the email marketing world heading? Should you automate more or take a step back and do more personal contact? Can you add a human touch and scale your email marketing efforts? Mike Nelson, one of the masterminds behind Really Good Emails, gui...Show More

EP #23 Become A Social Media Champion w. Jeff Bullas

18:15 | Jan 25th, 2018

How do you get followers, drive engagement and all in all; grow your business on social media? Jeff Bullas must be one of the ultimate social media experts with over 9 years of experience and 560.000 twitter followers. In this episode he goes over ho...Show More

EP #22 Next Level Email Marketing Automation For E-Commerce w. Chris Davis

22:37 | Jan 23rd, 2018

Don’t just base your email automation on your customers’ actions! Chris Davis from Active Campaign is one of the absolute experts in email marketing automation for e-commerce, and in this episode he’ll teach you how to automate emails, what emails sh...Show More

EP #21 Mobile User Experience For E-Commerce: How To Get It Right w. Linda Bustos

21:24 | Jan 18th, 2018

It’s time to actually optimize your e-commerce mobile user experience. This is not just about making the site work O.K. on mobile, but to make the user experience on your mobile version fantastic. Linda Bustos, the Director of Merchant Strategy at Wo...Show More

Ep #20 Key Google Analytics Reports You’re Probably Not Using w. Zaid Ammari

16:59 | Jan 16th, 2018

“The more you know about your site, the better you can tailor your site and take advantage of the traffic you receive.” That’s the main point from Zaid Ammari, founder of PPC Masterminds, and in this episode, he’ll tell you what key Google Analytics ...Show More

EP #19 Keyword Research Done Wrong: Go Beyond Conventional Research w. Tim Soulo

21:39 | Jan 11th, 2018

You’re probably doing keyword research wrong! In this episode, Tim Soulo from Ahrefs explains how e-commerce can go beyond conventional keyword research - and how you take your keyword research a step further. Find out what data you shouldn’t rely on...Show More

EP #18 The New Era of Customer and Brand Engagement w. Brian Solis

22:26 | Jan 9th, 2018

The days where good customer service and personalized newsletters were more than enough to give your customers a great experience with your brand are over! It’s time to understand the new era of customer engagement - and Brian Solis is the absolute e...Show More

EP #17 How E-Commerce Can Get Free Publicity With Newsjacking w. David Meerman Scott

24:02 | Jan 4th, 2018

E-commerce companies can actually get free media coverage if they master the art of newsjacking. In this episode, you’ll get the infinite guide to doing newsjacking by the man who pioneered the term, David Meerman Scott. It’s not PR, it’s not pure ma...Show More

EP #16 Conversion Rate Optimize Your Site With Effective Tests (Including Guidelines) w. Peep Laja

24:25 | Jan 2nd, 2018

In this episode, you get conversion rate optimization tips from the ultimate CRO-expert Peep Laja, the principal of CXL Institute. He goes over what types of research you must conduct to find out where to optimize your site, how to run tests, and fin...Show More

EP #15 Influencer Marketing Treasures For E-Commerce w. Peter Steen Litrup

19:46 | Dec 28th, 2017

Get your brand on everybody’s lips by doing influencer marketing! But how? Peter Steen Litrup, the Marketing Director for PlayStation in the Nordics and Baltics, shares pretty much everything he knows about influencer marketing and shares amazing tac...Show More

EP #14 Advanced Social Media Marketing For E-Commerce w. Kevan Lee

22:48 | Dec 26th, 2017

Time to take over Facebook, Twitter, Instagram - and all the other social media out there! Nowadays your potential customers use social media as the modern version of yellow pages - and if you’re not present there, you’re missing out on business oppo...Show More

EP #13 How E-Commerce Can Rock At Demand Generation w. Pam Didner

23:25 | Dec 21st, 2017

In this episode, Pam Didner from Relentless Pursuit goes over the countless opportunities of demand generation. Find out how to drive awareness, generate sales and do successful campaigns with demand generation. And what’s more: Pam shares what metri...Show More

EP #12 The Ultimate YouTube Strategy for E-Commerce From A-Z w. Brian Dean

22:54 | Dec 19th, 2017

Get Brian Dean’s best YouTube tactics for e-commerce! Brian Dean is an absolute pro at making YouTube videos that get thousands of views, countless subscribers, and endless amounts of likes - and all of that benefit his business tremendously. Learn h...Show More

EP #11 Design A 1st Class B2B Landing Page: The Ultimate 7 Step Framework w. Oli Gardner

24:41 | Dec 14th, 2017

In this episode, the co-founder of Unbounce, Oli Gardner explains the 7 step framework that B2B’s can use to optimize their landing page and take it from ‘nay’ to ‘yay’. He also goes over what elements to include and exclude - and you can get Oli’s v...Show More

EP #10 How To Write Top-Notch Copy (That Actually Converts) w. Joanna Wiebe

24:08 | Dec 12th, 2017

Copy is your online sales person. Would you hire a sloppy sales person in your physical store? No. Then why would you online? In this episode, Joanna Wiebe, the co-founder of Copy Hackers and Airstory, shares great insights on creating copy that actu...Show More

EP #9 A Marketing Guru’s Guide To Phenomenal Marketing w. Bill Macaitis

23:13 | Dec 7th, 2017

Bill Macaitis is the former CRO and CMO of Slack, where he’s really managed to disrupt the market, grow the business to where it’s at today all while creating creative, innovative and straight up different marketing campaigns - online and offline! Le...Show More

EP #8 7+ Factors That Make Your Customer Tick, Click and Purchase w. Tracey Wallace

25:53 | Dec 5th, 2017

Do you know where your customers spend the most money? What makes them tick and what makes them click? No? You’re in luck. In this episode, Tracey Wallace, the editor in chief at BigCommerce, goes over 7+ things every e-tailer must know about their c...Show More

EP #7 The 7 Crucial Steps of the Customer Journey (And How to Ace Them) w. Brian Carter

21:49 | Nov 28th, 2017

It’s time to really master your customer journey and prevent customers from churning or turning to a competitor. Brian Carter, the CEO of The Carter Group, guides you through the 7 most important stages of the customer journey and goes into depth wit...Show More

EP 6 # Rand Fishkin: How E-Commercers Can Be More Innovative (And Happier) Part 2/2

16:19 | Nov 22nd, 2017

You’ll learn how to rank on Google Image search and by doing that generating loads of traffic that no one else is getting, what content marketing opportunities you’re missing out on, and what different set of very big and powerful ranking inputs on G...Show More

EP 5 # Rand Fishkin: How E-Commercers Can Be More Innovative (And Happier) Part 1/2

18:53 | Nov 13th, 2017

In this episode, Rand Fishkin, the founder of Moz, explains how cultural biases affect marketers - and e-tailers. According to Rand, these biases limit people in the industry and keep us all from being innovative and truly amazing at our jobs. In thi...Show More

EP 4 # How To Future Proof Your E-Commerce With Technical SEO w. Sam McRoberts

20:53 | Nov 13th, 2017

Are you dreading what SEO surprises tomorrow might bring? In this episode, the CEO of VUDU Marketing, Sam McRoberts, will go over the technical aspect of SEO and how you can make sure your e-commerce will keep ranking well - tomorrow AND in the futur...Show More

EP 3 # The Hierarchy Of Subscriber Needs: The #1 Email Strategy E-Tailers MUST Know w. Chad S. White

24:17 | Nov 13th, 2017

Ever heard of The Hierarchy of Subscriber Needs? If you haven’t you definitely must. Chad White, the research director of Litmus, explains in depth what the Hierarchy of Subscriber Needs is and how e-tailers can benefit from following the principles....Show More

EP 2 # How E-Commerce Sites Can Earn Thousands of Dollars (With Case Studies) w. Daniel Wallock

21:11 | Nov 13th, 2017

Case studies for ecommerce companies done right: Find out how marketing strategist Daniel Wallock got 1 million dollars in leads for a client with a budget of only a $100 budget and then, later on, drove $425.000 worth of new opportunities for his ow...Show More

EP 1 # Advanced E-Commerce SEO: Master The Art Of Semantic SEO w. Andy Crestodina

23:25 | Nov 13th, 2017

This is your chance to learn advanced SEO tactics for e-commerce by the absolute master: Andy Crestodina. This episode contains a guide to outranking your competitors by optimizing your content for search, what you must consider to create great conte...Show More