Great Women of Business

Ruth Handler - “Disruption”

Great Women of Business ›

1:10:24 | Jun 19th, 2018

1 recommendation

Originally a plastics company, Mattel changed their focus to toys when co-founder Ruth Handler sensed a growing need for toys after the post-war baby-boom. Years later, she would disrupt the toy marke...Show More



Recommendations

epekilis recommended:Sep 3rd, 2019

Gave me a whole new appreciation of Barbie dolls. Barbie was the brain child of a tough, smart woman. She noted that girls were rejecting the baby-like dolls of that time for adult looking 2 dimensional paper dolls that could be dressed in clothing changes—and those constant costume changes would ...Show More

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