The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics Podcast
1) 562. The Paradox of Choice
In this episode of The Brainy Business podcast, Melina Palmer revisits the captivating concept of the Paradox of Choice. Have you ever felt overwhelmed by options when shopping, scrolling through stre...Show More
2) 561. Building Trust Through Vulnerability w/ Leslie John
In this episode of The Brainy Business podcast, Melina Palmer sits down with Leslie John, a behavioral scientist at Harvard Business School and author of the thought-provoking book, Revealing: The Und...Show More
3) 560. Unpacking the Power of Packaging with Behaviorally
In this episode of The Brainy Business podcast, Melina Palmer welcomes Matt Salem, co-author of the insightful book, Unpacked: Predict Packaging That Sells. Together, they explore the profound impact ...Show More
4) 559. The Cobra Effect: When Good Intentions Backfire
In this episode of The Brainy Business podcast, Melina Palmer dives into the intriguing concept known as the Cobra Effect, exploring how well-intentioned solutions can sometimes lead to unintended con...Show More
5) 558: Heartfelt Leadership with Claude Silver
In this episode of The Brainy Business podcast, Melina Palmer welcomes Claude Silver, the Chief Heart Officer at VaynerX and author of the inspiring book, Be Yourself at Work. Together, they explore t...Show More
6) 557. My Top Books of 2025
In this episode of The Brainy Business podcast, Melina Palmer shares her reflections on the most important books she read in 2025. With a focus on behavioral economics and psychology, Melina categoriz...Show More
7) 556. From Limiting Beliefs to Leadership Breakthroughs
In this episode of The Brainy Business podcast, Melina Palmer speaks with Muriel Wilkins, author of Leadership Unblocked: The Beliefs That Limit Your Potential. Together, they delve into the often-hid...Show More
8) 555. Press Play: The Power of Gaming in Business
In this episode of The Brainy Business podcast, Melina Palmer welcomes Bastian Bergman, author of the insightful book, Press Play: Why Every Company Needs a Gaming Strategy. Together, they delve into ...Show More
9) 554. Lucky By Design: Strategies for Success in a Scarcity Economy
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Judd Kessler, author of the insightful book, Lucky by Design. Together, they explore into the intriguing world of hidden mark...Show More
10) 553. Removing Barriers to Drive Engagement w/ Matt Sucha
In this episode of The Brainy Business podcast, Melina Palmer welcomes Matt Sucha, author of the highly anticipated book, The Hidden Yes. This insightful conversation explores the often-overlooked bar...Show More