Content Matters Podcast
1) All Things Marketing with Brian Piper: Content, SEO, Analytics, Web3, Oh My!
Marketing is a continually evolving practice, and content marketing is a major element of that practice. Brian Piper, a marketing consultant and the co-author of the upcoming second edition of EPIC Co...Show More
All Things Marketing with Brian Piper: Content, SEO, Analytics, Web3, Oh My!
42:40 | Oct 5th, 2022
2) Building a Social Media Marketing Strategy with Alex Lee
Alex Lee is the Partner Success Manager at Diginomica and an experienced communications consultant. They refer to themself as a “Comms consultant who loves data analysis.” Alex joined us on the Conten...Show More
3) The Importance of Customer Advocacy with Andrew Sevillia
Andrew Sevillia is a customer advocacy and marketing professional with over 15 years of experience working for companies like Sage Intact, NetSuite, and Juniper Networks. Andrew joined us on the podca...Show More
4) Moni Oloyede On The Intersection of Marketing Operations and Content Strategy
We often think of marketing operations and content strategy are distinct elements of a marketing strategy performed by different teams. But there is a relationship between the two and you can’t be goo...Show More
Moni Oloyede On The Intersection of Marketing Operations and Content Strategy
32:55 | May 20th, 2022
5) Jen Allen On Being a Chief Evangelist
Jennifer Allen has taken on the role of Chief Evangelist in her company, Challenger. It’s new role, one that she worked hard to achieve. She joined us on the podcast to talk about the role, what it in...Show More
6) Hilary Marsh: Defining & Operationalizing Content Strategy
There is so much to understand about content strategy, and Hilary Marsh, Chief Strategist of The Content Company joined us on the Content Matters podcast to talk about some areas that are not as widel...Show More
7) Chantelle Nash: Evolving the Employee Digital Experience
We talk a lot about customer experience, but the employee experience is equally important to get right. When employees don’t feel valued and aren’t engaged in a way that makes them happy and content i...Show More
8) Val Swisher – The Personalization Paradox
We are fortunate to kick off our fourth season with Val Swisher, Founder and CEO of Content Rules, a consulting firm that delivers content strategy, development, transformation, and optimization servi...Show More
9) Sara Feldman: Improving CX through Customer Success
Sara Feldman is the Director of Member Engagement at the Consortium for Service Innovation, a non-profit alliance of service and support organizations that focus on innovation around customer engageme...Show More
10) Andy Crestodina on Marketing Strategy: SEO, Content, ABM, and More
Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, a web design and development agency located in Chicago. Andy is a wealth of marketing knowledge and is one of the experts ...Show More