Electronic Propaganda Society

Mathew Sweezey

2 FANS
Winner of the 2019 Hermes Platinum Award for best Podcast Mini-Series** This nine part mini-series looking into the failure of marketing and what brands must do about it. This podcast was made for rebellious marketers and brands looking for new ideas...Show More
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22:25 | Apr 30th, 2019

Marketing isn't failing, it has failed. In this episode I'll show you the raw data and why even after the world spends $1 Trillion dollars per year on marketing it fails 99% of the time. This is where...Show More

jspinelle recommended:

This show seems like it will be an interesting blend of marketing, history, and media theory. Looking forward to hearing the rest of the ser...Show More

23:39 | Apr 30th, 2019

The world entered a new media era on June 24th 2009, we left the limited media era where our idea of marketing was created, and entered the infinite media era. This is one of the biggest shifts in the...Show More
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23:29 | Apr 30th, 2019

Marketing is not too big to fail; it’s just the right size. In this episode we'll look at the long standing ideas that we believe to be marketing truth, to see why in our new world they have become fi...Show More

20:51 | Apr 30th, 2019

In the new era Context replaces Attention as the key to marketing. In this episode we'll go deep on the idea of context, what it is, and how it is your only hope in reaching the post AI consumer.

19:46 | Apr 30th, 2019

In this episode we explore how Tesla created the biggest marketing win in history, and the new business model that allowed them to achieve such monumental success. It's not more marketing, rather a to...Show More
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