Electronic Propaganda Society Podcast
1) Episode 1 - Marketing Has Failed
Marketing isn't failing, it has failed. In this episode I'll show you the raw data and why even after the world spends $1 Trillion dollars per year on marketing it fails 99% of the time. This is where...Show More
2) Episode 2 - Welcome To The Infinite Era
The world entered a new media era on June 24th 2009, we left the limited media era where our idea of marketing was created, and entered the infinite media era. This is one of the biggest shifts in the...Show More
3) Episode 3 - The Fault In Our Stars
Marketing is not too big to fail; it’s just the right size. In this episode we'll look at the long standing ideas that we believe to be marketing truth, to see why in our new world they have become fi...Show More
4) Episode 4 - Context Replaces Attention
In the new era Context replaces Attention as the key to marketing. In this episode we'll go deep on the idea of context, what it is, and how it is your only hope in reaching the post AI consumer.
5) Episode 5 - Breaking Out For Big Wins
In this episode we explore how Tesla created the biggest marketing win in history, and the new business model that allowed them to achieve such monumental success. It's not more marketing, rather a to...Show More
6) Episode 6 - The Power of Purpose
Breaking through in the Infinite era requires more than just a new idea of marketing, it the brand to find a way to stay in their audiences lives in new ways. Purpose is that way, and opens the brand ...Show More
7) Episode 7 - All Consumers Are Changed
The new era has created a new consumer mandate. This episode looks at the difference between B2B, B2C, Millennials, and Baby boomers to see there really isn't much of a difference at all. All consumer...Show More
8) Episode 8 - Agile Marketing is the only way
The infinite era has changed all things, including the way we get our work done. Agile is the new production method we must use to accomplish the numerous new marketing roles, while achieving better o...Show More
9) Episode 9 - What The Future of Marketing Holds
The future isn't very far away, and in the final episode we look forward to see how different our near term and long term futures will be as a result of the new media environment.