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Episode 1 - The Red Herring
22:25 | Apr 30th
Marketing isn't failing, it has failed. In this episode I'll show you the raw data and why even after the world spends $1 Trillion dollars per year on marketing it fails 99% of the time. This is where the journey begins.
Episode 2 - Welcome To The Infinite Era
23:39 | Apr 30th
The world entered a new media era on June 24th 2009, we left the limited media era where our idea of marketing was created, and entered the infinite media era. This is one of the biggest shifts in the history of the world, and its affect will far sur...Show More
Episode 5 - Breaking Out For Big Wins
19:46 | Apr 30th
In this episode we explore how Tesla created the biggest marketing win in history, and the new business model that allowed them to achieve such monumental success. It's not more marketing, rather a totally new idea of marketing that we all must embra...Show More
Episode 6 - The Power of Purpose
23:47 | Apr 30th
Breaking through in the Infinite era requires more than just a new idea of marketing, it the brand to find a way to stay in their audiences lives in new ways. Purpose is that way, and opens the brand up to a wide new world of possibilities.
Episode 7 - All Consumers Are Changed
21:28 | Apr 30th
The new era has created a new consumer mandate. This episode looks at the difference between B2B, B2C, Millennials, and Baby boomers to see there really isn't much of a difference at all. All consumers are changed.
Episode 8 - Agile Marketing is the only way
26:12 | Apr 30th
The infinite era has changed all things, including the way we get our work done. Agile is the new production method we must use to accomplish the numerous new marketing roles, while achieving better outcomes.