Champagne Strategy Podcast
1) Nathan Siekierski - Maximizing revenue from live events and webinars - Part 1
Brain Hurt Scale = 3/10. We've all been to webinars and events which are full of employees, sponsors and fan boys/girls - but what's the trick behind using them to generate cold hard cash? Nathan Siek...Show More
2) Preston Rutherford - Transitioning from performance to brand thinking
Brain Hurt Scale = 2/10. Everyone talks about the difference between performance and brand - but transitioning from one to the other is often fraught with uncertainty and change that requires both a d...Show More
3) Ken Roberts - take 2 on AGI and the emotional advertising anthem
Brain hurt scale = 6/10.
4) Chris Maxwell - Inhouse vs agencies & the future of marketing operations - S5 Ep15
Brain Hurt Scale = 3/10. Explore all the pros, cons of in-housing your marketing team vs outsourcing to an agency. Packed with real life examples this discussion is suitable for anyone and everyone in...Show More
5) Henry Innis - MMM & The Mutintex Growth Story - S5 Ep14
Brain Hurt Scale = 7/10. Henry Innis, founder of MMM platform Mutinex has caused a stir in APAC and more recently overseas. But with media headlines aside, what was the real growth story behind their ...Show More
6) Paz Pisarski - Building High-value Communities - Community Strategy - S5 Ep13
Brain Hurt Scale = 2/10 - Did you know, one of the biggest growth channels tech companies invest in is community? The same goes for companies outside of SaaS as well. Companies like Sephora and Nike ...Show More
7) Ken Roberts - Emotions in Advertising - S5 Ep12
Brain Hurt Scale = 3/10 - Do you need your advertising to be emotional in order for it to work? Ken Roberts has spent decades researching this with colleagues and is one of the world's authorities on ...Show More
8) Future-proofed creative production - Scott Thomas - S5 Ep12
Brain Hurt Scale = 2/10. Dealing with creative fills up a good chunk of any marketing department's time. But do you really have a binary choice between in-house vs agency? Or is there a better way? W...Show More
9) Sam Redfern - Transforming Canva from digital attribution to a world-class measurement model - Part 3
Brain Hurt Scale = 6/10 - full episode featuring San Redfern from Canva who details how the company transitioned from a digital marketing attribution mindset into something far more world-leading and ...Show More
10) Daniel McCarthy & Brett Hollenbeck - Digital Marketing Apocalypse - Part 2
Brain Hurt Scale = 5/10. Following on from part 1, we explore a paper that studied thousands of online retailers between 2020 and 2022. The findings from this study have massive implications on the di...Show More
Daniel McCarthy & Brett Hollenbeck - Digital Marketing Apocalypse - Part 2
38:05 | Jul 21st, 2024