4 The Record Podcast
1) Product Storytelling for Acquisition: Turning Vision Into Value
In the third and final installment of our three-part series on storytelling across the company lifecycle, Plat4orm hosts Valerie Chan, Principal, and Jessi Adler, Director of Media Relations, take a d...Show More
2) Storytelling Through Crisis: Dismantling Conventional Crisis Communication Wisdom
In the second episode of our three-part series on storytelling across the company lifecycle, Plat4orm hosts Valerie Chan, Principal, and Jessi Adler, Director of Media Relations, are joined by crisis ...Show More
3) The Narrative Edge: The Power of Storytelling for Startups
The first episode of our three-part series on storytelling throughout the company lifecycle kicks off with Plat4orm PR hosts Valerie Chan, Principal, and Jessi Adler, Director of Media Relations, as t...Show More
4) Ep 026: The Advantages and Applications of Using GenAI in Public Relations
Kami Huyse, CEO of Zoetica, provides advice for PR agencies on how to integrate and embrace the power of generative AI – offering insights into ethical issues, future trends, and applications such as ...Show More
Ep 026: The Advantages and Applications of Using GenAI in Public Relations
26:35 | Dec 18th, 2023
5) Ep 025: The Importance of Practice Support and Technology to the Legal Process
Joy Murao, CEO & Founder of Practice Aligned Resources, discusses how practice support has changed over the years and what’s needed in today’s era of AI. She explains the pivotal role that education, ...Show More
Ep 025: The Importance of Practice Support and Technology to the Legal Process
32:48 | Oct 11th, 2023
6) Ep 024: How to Awaken Your Sales Team and Elevate Your Sales Process
Marla Mattenson shares her strategies to revolutionize the sales process using the innovative approach “The Ethical Sales Process.” Marla will provide tips that empower law firms to lev...Show More
7) Ep 023: Improve Your Firm’s Financial Performance
Derek Barto, Founder & Principal Consultant of Barto Consulting LLP, provides advice to small and mid-sized law firms seeking to improve their financial performance and achieve long-term success. Bart...Show More
8) Ep 022: ILTACON 2023 - What to Expect at Disney!
ILTACON 2023 is less than a month away! Beth Anne Stuebe, Director of Publications and Press at ILTA, speaks to guest host Jessi Adler about what attendees can expect at this year's conference - from ...Show More
9) Ep 021: How to Expand your Marketing Reach
Valerie Chan, CEO of Plat4orm PR, recently sat down with colleagues Rian Smith and Donene Telly to discuss how businesses can expand their marketing reach. They provide examples and tips on how compan...Show More
10) Ep 020: Same Technology, Different Market[Ing] – Part 2
In the second episode of a two-part discussion on repurposing technologies and marketing to different personas, the panelists answer questions from the audience about the challenges and concerns they ...Show More