Traction Podcast
1) The Founder Lifestyle Is Killing You | Part 2 | Traction
Building a startup rewards intensity, not longevity.In this episode of Traction, Alex Bruyn joins Lloyed Lobo to challenge the founder playbook. Drawing from repeated burnout and serious health failur...Show More
2) Hustling Almost Killed Me | Part 1 | Traction
Most startup stories focus on the win. Very few talk about what it costs to get there.In this episode, Lloyed Lobo sits down with Alex Bruyn, co-founder of Karak Creative, for a candid conversation ab...Show More
3) Why Your Startup Keeps Hiring the Wrong People | Traction
The talent market has shifted in ways that make hiring harder for early-stage teams. In this episode, Melissa Kwan and Lloyed Lobo talk about why salaries jumped, why interviews often look better than...Show More
4) The Fine Line Between Founder and Fraudster | Traction
Fake it till you make it is a phrase founders hear early and often. Ambition can drift past honesty faster than most founders realize. This episode looks at how pitching and fundraising expectations s...Show More
5) The Founder Breakup Playbook: Lessons From the Companies That Didn't Survive
Building a startup together tests everything you believe about trust.In this episode, Lloyed and Melissa unpack the cofounder confessions founders whisper but rarely admit: love turned liability, hand...Show More
The Founder Breakup Playbook: Lessons From the Companies That Didn't Survive
52:41 | Nov 12th, 2025
6) Venture Capital Is A Ponzi Scheme
Building a startup is like jumping off a plane and assembling the parachute mid-air.In this episode, Lloyed and Melissa break down the reality of scaling: the discipline constraints create, the myths ...Show More
7) Rethinking the VC Path: Startup Truths with Greg Head of Practical Founders and Gregslist
Most founders don’t need venture capital — they just need the truth about their options. In this episode, Greg Head, Founder of Practical Founders and Gregslist, shares why most founders don’t need to...Show More
Rethinking the VC Path: Startup Truths with Greg Head of Practical Founders and Gregslist
1:02:36 | Aug 20th, 2025
8) 5 GTM Rules Every Founder Should Know with Bocar Dia of Forum Ventures
If you're building before validating the market, you're not a founder — you’re a hopeful builder. In this episode, Bocar Dia, Partner and GM at Forum Ventures, shares how to build a capital-efficient,...Show More
9) From 0 to $5B: Scaling Enterprise in the AI-Native Era with Lindsey Scrase, Checkr
Scaling without losing speed is harder than it looks — especially when you're chasing enterprise customers and building an AI-native platform. Lindsey Scrase, Chief Operating Officer of Checkr, Inc., ...Show More
From 0 to $5B: Scaling Enterprise in the AI-Native Era with Lindsey Scrase, Checkr
47:02 | Jul 23rd, 2025
10) How To Win GTM in the AI Era with Anthony Enrico, LeanScale
Most GTM teams are stuck in a 10-year-old playbook — Anthony Enrico, Founder and CEO of LeanScale, shows how to break the cycle. Previously Head of RevOps at Boast.AI, where he helped scale the compan...Show More