Supercharge Marketing Podcast
1) Brand Strategy Beyond Performance Metrics: How Trust Drives Long-Term Growth
In this episode of Supercharge Marketing, host Thomas Klinger sits down with Jan Liebchen, SVP & Head of Marketing at M&T Bank, to explore how brands build trust, relevance, and measurable impact in o...Show More
2) The Mortgage Broker's Guide to Content Efficiency and AI-Powered Growth
In this episode of Supercharge Marketing, host Pius talks with Dean Lawton—a founding partner and managing broker who's built a 450-broker team across Canada by prioritizing educational content over t...Show More
3) How Product Marketing Shapes Strategy From Messaging to Sales Alignment
In this episode of Supercharge Marketing, host Pius talks with Blythe Morrow—a product marketing consultant who's mastered the art of translating complex technology into messages that resonate with ev...Show More
4) How to Build Trust and Clarity in Complex B2B Markets
In this episode of Supercharge Marketing, host Pius Chan sits down with Kirsten Kutz, who leads reputation, media, and culture communications at GE Aerospace. When billions of people touch your produc...Show More
5) From Sales-Led to Content-Led: How the B2B Buyer's Journey Has Transformed
In this special episode of Supercharge Marketing, we flip the script. Thomas Klinger, Global Head of Enterprise Sales at Lumen5, interviews Pius Chan, VP of Revenue, about the seismic shift that's cha...Show More
From Sales-Led to Content-Led: How the B2B Buyer's Journey Has Transformed
41:14 | Oct 24th, 2025
6) How Product Marketing Shapes Strategy From Messaging to Sales Alignment
When product marketing meets real customer conversations, the story shifts. Blythe Morrow, a seasoned product marketing leader and consultant, has seen this firsthand. She dives into the tough work of...Show More
7) How to Build a Scalable Content System That Works
In this episode of Supercharge Marketing, Pius Chan talks with Jacob Brain, Director of Operations at Marketers in Demand, about what it takes to create content systems that scale, especially for smal...Show More
8) Maximizing the Power of Customer Stories and Social Proof
Today’s B2B buyers are tuning out traditional marketing—and doing their homework long before ever talking to sales. Authentic social proof matters more than ever. Yet, too many companies treat custome...Show More
9) When I Grow Up: Why Building a Revenue-Driving Marketing Engine Starts with Ops
According to Sean Sandhurst, Head of Marketing at ROAR & whisper, teams that rush into campaigns without defining their core identity unravel quickly. Marketers need a deep knowledge of shared goals ...Show More
When I Grow Up: Why Building a Revenue-Driving Marketing Engine Starts with Ops
26:11 | Jul 8th, 2025
10) Command Content like a Leader: What AI Means for Marketers
Leigh Stewart doesn’t mince words: if it doesn’t help your audience, it doesn’t count. Leigh Stewart is Director of Content & Communications at Steno. In this episode, she breaks down her battle-test...Show More