Enterpreneurship

Unthinkable with Jay Acunzo

Jay Acunzo

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An exploration to figure out how we can trust our intuition to do more exceptional work. Every Monday, join ex-Google, startup, and VC brand-builder Jay Acunzo as he travels to the far reaches of the business world to dig up stories you've never hear...Show More

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Creative Cafe | Dan Mills, Creative Director at Wistia | 5.4

47:10 | Feb 13th

Introducing a new miniseries running within Unthinkable: Creative Cafe, the kind of emotional, insider, and cathartic conversations creative people always have over drinks that microphones usually ruin when we try to record them.

Resonance vs. Reach | Jack Conte, CEO of Patreon | 5.3

19:30 | Feb 4th

A plea about creativity in the workplace, and a brief exploration of the evolution of the internet to learn why we should change how we communicate our value to others as creators.

Kid President's Battle | 5.2

12:28 | Jan 21st

Robby Novak's most popular video has been seen over 44 million times, and even though it's his face, his words, and his VIDEO, almost nobody watching knows his name is Robby Novak. Instead, they call him something else: Kid President. In this episode...Show More

The Worst Career Advice | 5.1

11:56 | Jan 7th

I kick off Season 5 by sharing the worst advice I've ever received and announcing the next leg of our journey together to fight against conventional thinking in our work. As promised, here are the two links mentioned: TRAVEL LOG: [http://bit....Show More

Why LESSONLY Prioritizes Psychological Safety Above All Else ["Exceptions" Ep.7]

38:45 | Dec 26th, 2018

In Episode 7 of my docuseries with brand partner Drift, we go inside a rising star in B2B, Lessonly. The company's internal principles guide everything they do, and they articulate some very atypical but refreshing principles. Underpinning every prin...Show More

Why BUFFER Thinks About Traffic vs. Audience vs. Community ["Exceptions" Ep.6]

40:01 | Dec 17th, 2018

In Episode 6 of my docuseries with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand. Today, we go inside social media software company Buffer. They're an exception for many reasons, but chief amon...Show More

How FIRST ROUND CAPITAL Changed VC Brands Forever ["Exceptions" Ep.5]

38:27 | Dec 7th, 2018

In Episode 5 of my docuseries with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand, with a twist: We go outside the world of product companies and talk to one of the world's most well-known VC fi...Show More

Gravy

32:14 | Nov 21st, 2018

In the third of three Thanksgiving Week specials, we hear the incredible story of two individuals who so in-touch with WHY they do their work that they make decisions others can't possibly stomach, and overcome challenges most of us have never faced....Show More

In on the Secret

22:39 | Nov 20th, 2018

In the second of three Thanksgiving Week special episodes, an old classic featuring a New York artist's odd but revealing experiment and the story of Frank Warren, creator of PostSecret. Why do we let judgment of our ideas affect our willingness to s...Show More

The Picnic Experiment

15:19 | Nov 19th, 2018

Why do we gorge ourselves on holidays? Why do we do ANYTHING that seems mindless? "Because that's how we do things around here." In this story, the psychological phenomenon that explains this type of decision-making ... and what we need to do to brea...Show More

How Did HELP SCOUT Build Customer Support's Most Refreshing Brand? ["Exceptions" Ep.4]

43:58 | Oct 30th, 2018

In Episode 4 of my docuseries with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand. Today we go inside Help Scout an talk to CEO/cofounder Nick Francis, head of support Abigail Phillips, and an a...Show More

Short Story: The Choice That Makes or Breaks Great Work (Part 2)

13:16 | Oct 26th, 2018

This is Part 2 of a story that originated in my newsletter, Damn the Best Practices. It got such a great response that I'm syndicating it here. You can subscribe at http://bit.ly/damnpractices Last time, I shared a psychological concept I uncovered w...Show More

Short Story: The Choice That Makes or Breaks Great Work (Part 1)

11:23 | Oct 17th, 2018

This story originated in my newsletter, Damn the Best Practices. It got such a great response that I'm syndicating it here. You can subscribe at http://bit.ly/damnpractices I first uncovered this psychological concept in the research for my book, Bre...Show More

How Does INVISION Make Big Creative Projects Look Logical? ["Exceptions" Ep.3]

33:55 | Oct 8th, 2018

In Episode 3 of my docu-series with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand. Today's most exceptional companies rely on creating great experiences to stand out from the commodity noise. S...Show More

Book Launch Day! Special AMA & Behind-the-Scenes Episode

56:04 | Oct 1st, 2018

Order your copy of Break the Wheel on Amazon: https://www.amazon.com/Break-Wheel-Question-Practices-Intuition-ebook/dp/B07HQF97J7 ABOUT THE BOOK: Break the Wheel: Question Best Practices, Hone Your Intuition, & Do Your Best Work Our world is flooded ...Show More

Short Story: What We Really Mean by "Visionary"

16:11 | Sep 24th, 2018

Break the Wheel's NEW publish date is Oct. 1, 2018! That means this is the final week to get signed copies plus bonus goodies sent to you in the pre-sale. Visit jayacunzo.com/book for that, or head over to Amazon to purchase your print, Kindle, or au...Show More

Why Is WISTIA So Creative? ["Exceptions" Ep.2]

49:29 | Aug 30th, 2018

Big News: My book, Break the Wheel, is now available for pre-orders at jayacunzo.com/book! Today, Episode 2 of my new documentary series with brand partner Drift, where I go inside some of the world's best B2B companies to understand why and how they...Show More

The Schreader (Plus, Signed Books for You!)

16:35 | Aug 27th, 2018

Visit jayacunzo.com/book for the pre-sale in the United States. Purchase single or bulk, and get each signed. Available now through October 2018 when the book launches worldwide. Also ... a story (obviously).

"Exceptions" - Inside the World's Best B2B Brands

38:43 | Aug 5th, 2018

Episode 1 of my new documentary series with brand partner Drift, where I go inside some of the world's best B2B companies to understand why and how they're proactively building their brands. "Brand" was a dirty word in many B2B companies for awhile, ...Show More

Intuition [Re-aired]

31:31 | Jul 18th, 2018

While I work on Season 4 plus my book, Break the Wheel (Fall 2018), I wanted to share with you one of the most popular episodes from the backlogs: "Intuition." Insight into how the world seems to define intuition and why it's so darn broken. Then, we...Show More

Voices [Re-aired]

25:18 | Jun 28th, 2018

As I work on Season 4 of Unthinkable, I wanted to share with you one of the most popular episodes from the backlogs: Voices. The incredible story of Lisa Schneider and her warm, witty, and wonderful team working for ... the dictionary. What they did ...Show More

"Try to Be Awesome" - A Tribute to Anthony Bourdain

12:09 | Jun 11th, 2018

Anthony Bourdain inspired much of this very show. Though my style is a bit different than his, I've learned from his method, watched him work with my mouth hanging open and my eyes wide, and aspire to be the Anthony Bourdain of the business world. Hi...Show More

The Bias to Act [Re-aired]

24:57 | May 29th, 2018

As I work on Season 4 of Unthinkable, I wanted to share with you one of the most popular episodes from the backlogs: The Bias to Act. Two incredible stories and some inspiring-yet-weird-yet-warm commentary (yanno ... like every episode). Hope you enj...Show More

Don't Start with Data [Re-aired]

19:51 | May 15th, 2018

I'm hard at work making Unthinkable Season 4 AND writing my first book, Break the Wheel, due out this fall (2018). The book is inspired by and pulls from the first three seasons of Unthinkable! For now, here's an oldie but a goodie -- a sneaky-good e...Show More

Anthony Shaves the World [Re-aired]

22:25 | May 1st, 2018

As I work on Unthinkable Season 4 and the book relating to this show, called Break the Wheel (Fall 2018), I wanted to dip into the archives and resurface a sneaky-good episode. Enjoy! Subscribe to get one new story or idea for being better than best ...Show More

Introducing Unthinkable Media: More Entertaining B2B Podcasts

10:04 | Feb 12th, 2018

A welcome note to all those new to the Unthinkable Media website (launching later this week!) and community, and an explanation of why I'm starting this company in the first place. Email me anytime at jay@unthinkablemedia.com Or say hi on Twitter @ja...Show More

Holiday Special: Twas the Night Before Launching

03:54 | Dec 21st, 2017

A final treat and sign-off until next season. Thank you SO. FREAKING. MUCH. for supporting for my work, from speaking to podcasting and beyond! So much in store for 2018, and I'm grateful to you for your time, feedback, and love. If you haven't yet, ...Show More

Break The Wheel [Season 3 Finale]

42:28 | Dec 18th, 2017

In the Season 3 finale of Unthinkable, it's time for a story and a battle -- a story about a runaway creative success that flies in the face of conventional thinking and a battle that all of us face whenever we aspire to be better than average in our...Show More

Gravy [Season 3]

30:42 | Dec 11th, 2017

How does your intent for your work change your results? If your goal is to build something big, does that increase the odds? Why, then, do so many stories about huge successes start out the same way: with a shrug, and a quick, "I just wanted to brew ...Show More

A Monumental Shift

36:15 | Dec 3rd, 2017

Most brand-created podcasts are -- how shall I put this? -- IMPRESSIVELY terrible. So, naturally, Steve Pratt finds total creative fulfillment in that industry. Obviously. See, to invent the future of an entire industry and collaborate with some of t...Show More

Take a Breath (If You Dare)

32:52 | Nov 27th, 2017

Suzy Batiz had sworn off starting companies. NEVER AGAIN, she thought. But one sniff and one conversation later, she was obsessed. Her curiosity took over, and a decade later, she's built a 300-million-dollar empire. And all of it started by trying t...Show More

The Pike And The Minnow

39:55 | Nov 19th, 2017

Nobody actually takes risks, especially in business, so what if the key to doing better work is making unconventional paths seem SAFER than the best practice? That's exactly what Clair Byrd, Clark Valberg, and the team behind Design Disruptors did. T...Show More

Dumb Ways To Die

38:59 | Nov 13th, 2017

Looking for the video link? Scroll down! For now, a blurb on the episode: Unsurprisingly, one of the catchiest songs ever created topped the iTunes charts. It beat epic songs by Rhianna and Drake, and narrowly missed topping Adele and even Gangnam St...Show More

The Man Bun

30:59 | Nov 6th, 2017

Scott Stratten looks every part a blacksmith. He's mastered a rare craft in our digital world today, but make no mistake -- he's a master craftsman. And while he may not work with any type of metal, he still forges his work with red hot fire. It’s Un...Show More

Sound Comes First

33:27 | Sep 1st, 2017

If there was a Yelp listing for every industry niche, "Headphone Brand" would appear with the most possible dollar signs. Big brands use bigger celebrities and spend some of the biggest ad budgets around to promote their products and, really, the emo...Show More

First-Principle Insights [Season Finale]

17:39 | Jul 31st, 2017

We call the show "Unthinkable" because anytime someone uses their intuition, it feels like they did something crazy. Maybe they broke from conventional thinking -- that alone feels pretty unthinkable in many jobs and industries. Maybe they came up wi...Show More

Your Unfair Advantage [How Intuition Works #7]

21:19 | Jul 24th, 2017

What if intuition was actually the same as the kind of thinking we value in the business world, but it reaches full potential quicker? Wouldn't that be an insanely valuable skill? If you could instantly skip ahead of your peers by seven, 17, or 77 st...Show More

Aspirational Anchors [How Intuition Works #6]

31:03 | Jul 17th, 2017

The information age has a downside: Advice Overload. In the face of ubiquitous experts and never-ending best practices and how-tos and secrets, what if you trusted your intuition? Well, for starters, you'd need to focus more on your own context than ...Show More

Making the Leap Pt. 2 [How Intuition Works #5]

21:59 | Jul 10th, 2017

We use our intuition every single day to make decisions. So why does it still feel like a leap to trust it when it comes to the more meaningful stuff in our work? The answer is more complicated than you think. But your response can be a lot simpler t...Show More

Making the Leap Pt. 1 [How Intuition Works #4]

25:03 | Jun 25th, 2017

Last we spoke, we wondered why we don't trust our intuition more. I mean, it's with us at all times, telling us things. But we often feel like it's a LEAP to listen to our intuition. This week, we wonder: How do we cross that chasm? To help make sens...Show More

Week Off Mailbag Special!

28:13 | Jun 11th, 2017

Technically supposed to be taking a week off but ... I won't tell if you don't! Send your examples of conventional wisdom, pithy quotes-as-gospel, or popular best practices to jay@unthinkable.fm -- we might use them in a future show! Subscribe to the...Show More

The Leap [How Intuition Works #3]

33:25 | Jun 5th, 2017

Last week, we defined intuition once and for all. This week, we wonder: Why don't we routinely TRUST our intuition? We came up with a practical definition, but why can't we seem to make it practical in our daily lives? Why does it so often feel like ...Show More

Defining Intuition [How Intuition Works #2]

33:08 | May 29th, 2017

So we aspire to do something exceptional, and we can't stand all that average noise created by the endless "hacks" and "cheats" and "secrets" out there. So now what? If all that expertise is simply generalized advice that gets us to average, what can...Show More

Our Journey Begins [How Intuition Works #1]

32:19 | May 22nd, 2017

After a year, we finally land on the common thread that ties us all together as listeners. Then, we revisit one of our most popular stories and find out some new things we missed last time. And we begin our march forward, week by week, to solve the b...Show More

Names You Know, Stories You Don't: Amy Schmittauer

31:17 | May 15th, 2017

Our our every-other-week series profiling names you know sharing stories you don't concludes with Amy Schmittauer. In this brutally honest and hilarious discussion, Amy talks about her parody of the Wizard of Oz, why she loves editing more than being...Show More

Constraints [Intuition Series #11]

27:02 | May 8th, 2017

Remarkable stories of what happens when you embrace constraints, rather than fight for "creative freedom" (and an exploration of what the heck "creative freedom" even means). Stories today from First Round Capital (one of the premier venture capital ...Show More

Names You Know, Stories You Don't: Doug Kessler

38:27 | Apr 30th, 2017

We continue our every-other-week series profiling names you know sharing stories you don't. This week, we get existential and emotional with one of the most creative content marketers on the planet, Doug Kessler. About the series: In an era full of c...Show More

Insides [Intuition Series #10]

21:03 | Apr 23rd, 2017

When we say the word content, MOST of us refer to the container -- a blog post, a video, a podcast. But the audience we aim to serve is after what's INSIDE our content -- the information, the education, the entertainment. So why the heck do brands an...Show More

Names You Know, Stories You Don't: Robert Rose

32:49 | Apr 17th, 2017

We continue our every-other-week series profiling names you know sharing stories you don't. This week, we think the big thoughts and feel the big feels with Robert Rose. We talk music, on-stage interviews with celebrities, and making others FEEL SOME...Show More

Voices [Intuition Series #9]

25:03 | Apr 10th, 2017

We live in the era of experts. If we don't have an idea or answer, we can find and follow everyone else's. This creates copycat, forgettable work. Luckily, the most powerful way to differentiate from all of that is obvious and free. The only question...Show More

Names You Know, Stories You Don't: Tamsen Webster

25:07 | Apr 2nd, 2017

We continue our every-other-week series profiling names you know sharing stories you don't. This week, we get starry-eyed over big ideas with Tamsen Webster. Stories include Tamsen's love affair with speeches, space bags for her brain, and her latest...Show More

Just Ship It [Intuition Series #8]

16:59 | Mar 26th, 2017

We hear the phrase a lot, from friends, bosses, clients, peers: JUST SHIP IT! Just ship your work already. But should you? COULD you? Is this idea friend ... or foe? Today we go exploring the topic of shippin' it, and shippin' it good. Stories about ...Show More

Names You Know, Stories You Don't: Mitch Joel

34:39 | Mar 20th, 2017

We continue our every-other-week series profiling names you know sharing stories you don't. This week, a frank discussion with Mitch Joel. Stories include Mitch's first-ever keynote speech (and the celebrity that headlined the event); his obsessive a...Show More

Wizards [Intuition Series #7]

21:56 | Mar 13th, 2017

Exploring how magic-makers in marketing stand out from the noise by relying more on their personalities than any best practices or tools.  Stories about Jay Baer's barbecue adventures (and why his favorite quote involves a pigeon) and Jessica Best's ...Show More

Travel [Intuition Series #6]

21:50 | Mar 6th, 2017

Travel and creativity seem to go hand-in-hand (and then they go skipping down the street in some foreign land). Today we go exploring the topic of exploration: Why is travel linked to inspiration? Does travel help our work, or can it derail our produ...Show More

Process [Intuition Series #5]

15:33 | Feb 27th, 2017

"What is your writing process?" Like cats on catnip, us content marketers just can't resist when someone answers that question. We positively obsess over each others' writing process, and the more known the marketer, the more we swoon and purr. Ann H...Show More

Facing Yourself [Intuition Series #4]

09:06 | Feb 20th, 2017

Richard's side project started with that familiar feeling when you just can't wait to see people's reactions. But in this case, it was his own reaction that surprised this serial side hustler. SUBSCRIBE at http://unthinkable.fm FEEDBACK ON THE SHOW?...Show More

Brilliance in Plain Sight [Intuition Series #3]

10:59 | Feb 13th, 2017

Content marketers put creativity up on a pedestal. But when you actually create for a living, you know something far simpler, and you see something hidden in plain sight: brilliance. SUBSCRIBE at http://unthinkable.fm   FEEDBACK ON THE SHOW? - Email ...Show More

Content Creator Confessions [Intuition Series #2]

18:22 | Feb 6th, 2017

We've all been where Angela is at in her work right now. Today, we dive deep into this feeling and try to make sense of it. SUBSCRIBE at http://unthinkable.fm FEEDBACK ON THE SHOW? - Email jay@unthinkable.fm - Tweet http://twitter.com/jayacunzo - Sna...Show More

That Gut Feeling [Intuition Series #1]

20:57 | Jan 22nd, 2017

FEEDBACK ON THE SHOW? - Email jay@unthinkable.fm - Tweet http://twitter.com/jayacunzo - Snap http://snapchat.com/add/jayacunzo   TODAY'S STORY: The role of your gut instincts in creating exceptional work. With a story about music legend Sting from ex...Show More

The Thoughtless Thought Leader [Creativity Series #30]

09:12 | Jan 15th, 2017

Tyler Littwin took a deep breath, walked up on stage in front of his entire company, and let them have it. And they...loved every minute of it. Today in this short story about a side project, we hear the tale of Orlando Scampington. Join the communit...Show More

Behind-the-Scenes Making the Show

45:04 | Jan 9th, 2017

This week, go behind-the-scenes with the making of Unthinkable with Jay and executive producer Andrew Davis, as the two discuss the thinking behind the show, the audience they're out to serve, and why Jay wants to be the Anthony Bourdain of business ...Show More

Start with Data [Creativity Series #29]

22:30 | Dec 26th, 2016

In Part 2 of our "We want to know what it takes to trust your intuition and succeed so what does that mean about using data, should we start with it or with something else?" Series (final name TBD), we explore the other side of the same coin that we ...Show More

Twas the Night Before Launching [Christmas Special]

03:24 | Dec 19th, 2016

Here's a holiday poem for creators. Regardless of your holiday or your craft, this happens to us all. From the bottom of my heart, THANK YOU for supporting my work. Have a very happy and healthy holiday season and New Year! - Jay Subscribe: unthinkab...Show More

Don't Start with Data [Creativity Series #28]

18:51 | Dec 12th, 2016

What does it take to trust your intuition and succeed? Get a new hypothesis every Monday morning via email, packaged as an irresistible story. Text TRUST to 444999 ... or subscribe at unthinkable.fm   TODAY: What if something is based not on historic...Show More

Slingshot: Writing Without Bullshit [Creativity Series #27]

06:13 | Dec 5th, 2016

Josh Bernoff writes a blog about writing, putting him among a TON of others that could be completely the same. So he uses a hook in order to stand out. In this short story about Josh's side project, we dive into how that hook has built him a successf...Show More

Best Practices [Creativity Series #26]

24:21 | Nov 28th, 2016

Join our Unthinkable journey -- each week, a new hypothesis for what it takes to trust your intuition and suceed. Subscribe at unthinkable.fm or text TRUST to 444999.   TODAY: If you want to break from convention and follow your intuition, where does...Show More

Slingshot: Beer2B [Creativity Series #25]

07:40 | Nov 21st, 2016

Juliana Casale's story is not unlike most of ours, because Juliana Casale is not unlike us -- trying hard to use her creative craft to elevate her career. But unlike many of us, Juliana recognizes something about her side project that has launched he...Show More

Think Smaller [Creativity Series #24]

20:02 | Nov 13th, 2016

Subscribe at http://unthinkable.fm to get our weekly hypothesis answering one question, explored through story: What does it take to trust your intuition? TODAY: We assume creativity has to be big. We need to tackle broad, sweeping ideals, produce ma...Show More

Slingshot: 20 Minutes to Do the Impossible [Creativity Series #23]

07:27 | Nov 7th, 2016

Harry Stebbings managed to break into venture capital -- one of the most difficult industries to work in -- at the age of just 20. And he did so with a side project that took a strong stance on industry norms: The Twenty-Minute VC. In this episode, h...Show More

Jumping the Shark [Creativity Series #22]

25:07 | Oct 30th, 2016

Subscribe at http://unthinkable.fm to get a quick note from Jay every Monday morning about trusting your intuition. TODAY: Why do some people seem totally fine using tactics that make us nauseous? If we're going to trust our intuition, then often tim...Show More

Slingshot: The Odyssey of Writing a Book [Creativity Series #21]

09:38 | Oct 24th, 2016

GET THE ENTIRE CONVERSATION from this episode -- subscribe at http://unthinkable.fm before October 30, 2016. TODAY: Jonathan Fields has written several books, hosts a top podcast, and speaks all over the world. By most measures, he's "made it." But h...Show More

In on the Secret [Creativity Series #20]

27:54 | Oct 17th, 2016

Subscribe at unthinkable.fm to get a quick note from Jay every Monday morning about trusting your intuition. TODAY: If you're going to reject conventional thinking and instead trust your intuition, you'll find yourself sharing tons of ideas with othe...Show More

Slingshot: Magic Markers [Creativity Series #19]

07:58 | Oct 10th, 2016

SUBSCRIBE at unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.   TODAY: Deb Aoki is like many of us craft-driven creators. She aspires to do great work, but she's he...Show More

Art of the Unfinished [Creativity Series #18]

25:31 | Oct 3rd, 2016

FOR EXCLUSIVE BONUS CONTENT: Subscribe at http://unthinkable.fm to get a quick note from Jay every Monday morning.   TODAY: Your creative intuition is a powerful guide. So why does it occasionally seem like you're wandering in circles, unable to move...Show More

Slingshot: I'm No Spider-Man [Creativity Series #17]

09:59 | Sep 25th, 2016

SUBSCRIBE at unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.   TODAY:   Tom O'Keefe is one of the most well-known people in all of Boston. But ask people around to...Show More

Comfortable Being Uncomfortable [Creativity Series #16]

26:28 | Sep 19th, 2016

FOR EXCLUSIVE BONUS CONTENT + CREATIVE EXPERIMENTS: Subscribe at http://unthinkable.fm to get a quick note from Jay every Monday morning.   TODAY: As humans, we're wired to seek out experiences that make us feel comfortable. But in order to hone our ...Show More

Slingshot: A Side Project Saved My Startup [Creativity Series #15]

08:17 | Sep 11th, 2016

FOR EXCLUSIVE BONUS CONTENT + CREATIVE EXPERIMENTS: Subscribe at unthinkable.fm to get a quick note from Jay every Monday morning.   TODAY: Hear the story of a creative side project that saved a startup. Crew co-founder and CEO Mikael Cho talks about...Show More

The Bias to Act [Creativity Series #14]

23:49 | Sep 4th, 2016

FOR EXCLUSIVE BONUS CONTENT: Subscribe at unthinkable.fm to get a quick note from Jay every Monday morning.   TODAY: Too often, creative people idolize the IDEA of being creative. But our jobs aren't to "be creative." Our jobs are to CREATE. In other...Show More

Slingshot: Scott Monty, Oxymoron [Creativity Series #13]

06:18 | Aug 29th, 2016

SUBSCRIBE: unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.   TODAY: Scott Monty is one of the world's most forward-thinking marketing minds. He spends his time hel...Show More

Zig When Others Zag [Creativity Series #12]

21:25 | Aug 21st, 2016

SUBSCRIBE AT unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.   TODAY: In a noisy world like ours, you don't just want to be the best of the best. You want to be th...Show More

On the Making of Unthinkable

55:51 | Jun 27th, 2016

While we're on hiatus from releasing new episodes, here's a closer look at the thinking and inspiration behind making the show. Be sure to subscribe at http://unthinkable.fm for our emails each Monday morning -- we're sharing the entire framework and...Show More

A Message From Jay

09:06 | Jun 6th, 2016

A message from Jay about the future of Unthinkable. Be sure to subscribe at unthinkable.fm.

Slingshot: Scott Belsky & Behance [Creativity Series #11]

06:43 | May 30th, 2016

The story of how Scott Belsky created Behance, a global community of creatives focused on making ideas happen. (Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part ...Show More

Beauty in the Broken [Creativity Series #10]

35:43 | May 23rd, 2016

Betting your career on your creativity means you'll have your fair share of saving bad ideas (or "polishing turds" as you'll hear in one of our stories). It also requires the ability to look past the obvious and see the potential for something better...Show More

Slingshot: The Cooper Review [Creativity Series #9]

18:28 | May 16th, 2016

Slingshots are a mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects is a powerful way to slingshot our careers forward as content marketers, writers, de...Show More

2% Better [Creativity Series #8]

44:21 | May 9th, 2016

People driven by their creative craft often spend hours agonizing and obsessing over the details of a project. Why? Is that a good thing or a bad thing? How do we know when to actually ship the work? And what does it take in order to operate with tha...Show More

Slingshot: The Danger Booth [Creativity Series #7]

25:55 | May 2nd, 2016

Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects is a powerful way to slingshot our careers forward as content marketers, writers...Show More

The Muse Is An Excuse [Creativity Series #6]

35:52 | Apr 25th, 2016

For thousands of years, humans have invoked "The Muse" (or any of the nine Muses) to inspire creativity within them. But are we thinking about creative inspiration the wrong way?   Also, a major announcement is made by one of our guest's on this epis...Show More

Slingshot: Wooden Nickel Shorts[Creativity Series #5]

23:35 | Apr 18th, 2016

Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects are powerful ways to slingshot our careers forward as content marketers, writers...Show More

Craft-Driven [Creativity Series #4]

37:30 | Apr 11th, 2016

When you agonize over the act of creation itself -- for its own sake, not for some ulterior motive or end result -- good things happen. But in the business world, whether in marketing or as an entrepreneur or freelancer, that mentality is surprisingl...Show More

Slingshot: Carving the White Whale [Creativity Series #3]

32:49 | Apr 4th, 2016

Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects are powerful ways to slingshot our careers forward as content marketers, writers...Show More

Side Projects [Creativity Series #2]

39:52 | Mar 28th, 2016

Creative side projects are powerful ways to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, we hear the story of Neil Pasricha, creator of 1000AwesomeThings...Show More

Quality vs. Quantity [Creativity Series #1]

34:16 | Mar 21st, 2016

In the official launch of Unthinkable, we'll tackle the bizarre but huge debate of quality vs. quantity in marketing. Plus, creator & host Jay Acunzo shares the theme of the show and why it's time to finally, mercifully, start being loud about our on...Show More

Unthinkable Mic Check

00:23 | Mar 17th, 2016

See you soon! Be sure to subscribe at Unthinkable.fm to get episodes as soon as they launch, plus other exclusive content, goodies, and behind-the-scenes. Twitter: @UnthinkableFM @JayAcunzo