Ep 113 - Why MQLs Are Broken (And What to Measure Instead) Steve Patti, George Coudounaris & Adem Manderovic

Better Business Building - Adem Manderovic ›

1:16:51 | Jul 21st

Why MQLs Are Broken (And What to Measure Instead)B2B marketers are under pressure to generate pipeline. But the truth is, most of us are stuck operating inside a broken GTM system that was never built...Show More