Episode 13. Nicks Ericsson, CMO Keen (former UGG, J.Lindeberg) | How to Revive a Brand: The Story of UGG’s Global Comeback

40:18 | Apr 3rd

How to Revive a Brand: The Story of UGG’s Global ComebackUGG boots were massive when they launched in North America. They came onto the scene with huge Y2K energy and gradually seemed to fade into mid...Show More