My Best Campaign Podcast
1) Ep 21. Katie Wilson, Co-founder, BelliWelli | The Silly TikTok Skits that Led to 2,000% Brand Growth
Katie Wilson believes in trial and error, but she had no idea that her days of consumer research in the vitamin aisle at Walmart would unlock a viral TikTok strategy and 2,000% growth. In this episode...Show More
2) Ep 20. Jen Gurecki, Founder & CEO, Coalition Snow | Should Your Brand Be on Substack?
Jen Gurecki is downright famous (infamous?) in the outdoor industry. She's outspoken, unabashed and not afraid to center women/their businesses/their pleasure. But more importantly, she runs the only ...Show More
3) Ep 19. Brianna Showell, VP Marketing, Reef (former Nike, Prana) | How to build and scale a marketing team from scratch
Meet the fixer who will build your perfect marketing team. Brianna Showell spent 20 years at Nike—starting with the mysterious coveted role as an EKIN, moving on to product line management before role...Show More
4) Ep 18. Gillian Damborg, Creative Director, Aisle & Somedays (former lululemon, Saje, Lush) | The TikTok formula that saved a small business
How do you get massive results on a tiny budget? Gillian Damborg cracked the code with a viral social campaign for period care brand Aisle. She had one shot and to save the business and sell 20,000 pa...Show More
5) Ep 17. Ryan Eckel, CMO, Diadora | The brand film that hit Tribeca and won an Emmy
When he was a VP at Dick's Sporting Goods, Ryan Eckel asked a simple question: what if we replaced just one 60-second TV spot with an anthemic full-length documentary? The result was a pair of films t...Show More
6) Ep 16: Ty Haney (Outdoor Voices, TYB, Joggy) | How Outdoor Voices fostered 10,000 engaged brand ambassadors
In some circles, Ty Haney needs no introduction. She became an icon for millennial women when she launched her activewear brand, Outdoor Voices, as a sparky 23-year-old. She quickly became a DTC power...Show More
7) Ep 15. Shawna Olsten, (Aritzia, SAXX, Native Shoes, Quiksilver) | Kendall Jenner, “Shoe-gate” and Aritzia’s star-studded Super Puff Campaign
How much did Kendall Jenner really get paid for Aritzia’s Super Puff campaign? That’s one of many secrets divulged in this expansive episode with Shawna Olsten. Shawna led marketing creative at Aritzi...Show More
8) Episode 14. Katie Dreke, DRKE (ex Nike, adidas, Droga 5, IDEO) | Get Nike's Playbook for Building a Global Loyalty Program
No brand has fans like Nike has fans. In this episode, the architect behind their global membership program, Katie Dreke, gives us a look behind the curtain of their omnichannel loyalty program and ho...Show More
9) Episode 13. Nicks Ericsson, CMO Keen (former UGG, J.Lindeberg) | How to Revive a Brand: The Story of UGG’s Global Comeback
How to Revive a Brand: The Story of UGG’s Global ComebackUGG boots were massive when they launched in North America. They came onto the scene with huge Y2K energy and gradually seemed to fade into mid...Show More
10) Episode 12. Crystal Baller: Amanda’s Industry Predictions
We’re mixing it up! In this episode Amanda shares her annual Crystal Baller—her roundup of emerging cultural, marketing and product trends that will shape the market for outdoor, active and wellness b...Show More