The paid media lab Podcast
1) Why T-Shaped marketers will win the future of Google Ads (w/ Miles McNair) | S3 EP6
"AI will take our marketing jobs". How many times have you heard that in recent years?Miles McNair (Founder of The PPC Hub & Co-Founder of PPC Mastery) joined us for the finale of Season 3 to explain ...Show More
2) Growth Beyond Google: Diversifying Spend Without Losing ROI (w/ Matt Shenton) | S3 EP5
Google has dominated the digital advertising landscape for a long time now, and despite increasing legal scrutiny, it remains the ad platform of choice amongst marketers, with studies showing that adv...Show More
3) What elite B2B Marketers do differently to support Sales teams (w/ Pam Didner) | S3 EP4
Sales and marketing alignment is essential for slick lead generation at B2B and SaaS businesses. According to Hubspotâs 2025 State of Sales report, 41% of salespeople say sales and marketing alignment...Show More
4) Master TikTok Ads: UCG, Search Ads & 2026 Strategy (w/ Fiona Bradley) | S3 EP3
TikTok is currently the fifth largest social platform in the world, and certainly one of the fastest growing - especially amongst younger audiences. With TikTokâs exponential growth comes massive adve...Show More
5) AI Hype vs Reality: What actually works in marketing (w/ Rand Fishkin) | S3 EP2
AI hype is everywhere. But what does an AI future look like for marketers? Is AI genuinely the future, or just an over-hyped bubble that'll eventually burst, causing chaos in the process?In this episo...Show More
6) F*ck the brand guidelines: Do this instead (w/ Lewis Kemp) | S3 EP1
Most marketers worship their brand guidelines. Lewis Kemp thinks you should burn them.In the first episode of Season 3 of the Paid Media Lab, Lewis Kemp (founder of Lightbulb Media and The University ...Show More
7) How to predict Google Ads Results in 2025 with $0 ad spend (w/ Ed Leake) | S2 EP10
Get Ed's forecasting spreadsheet here: https://edleake.com/google-ads-forecasting-tool/And watch his video going into the spreadsheet in more detail: https://www.youtube.com/watch?v=Ta5fIi0qbHwIn the ...Show More
8) B2B PPC Strategy: Avoid these common mistakes (w/ Sofia Akritidou) | S2 EP9
In this episode of the Paid Media Lab podcast, we speak to Sofia Akritidou - founder of ThinkWise Digital and seasoned B2B PPC strategist - to explore whatâs really broken in B2B lead generation and h...Show More
9) The ultimate PMax negative keyword strategy to cut waste (w/ Guillaume Devinat) | S2 EP8
Performance Max campaigns are everywhere - but most advertisers are still flying blind when it comes to controlling spend and cutting waste.To help marketers take back control, we spoke to Guillaume D...Show More
10) AI Max in Google Ads: Key things you need to know (w/ Jyll Saskin Gales) | S2 EP7
AI Max is here - but getting the right information about it, and what it means for your campaigns, can be hard to find. To help marketers get a clear view on how to prepare for AI Max, we spoke to Goo...Show More