F*ck the brand guidelines: Do this instead (w/ Lewis Kemp) | S3 EP1

The paid media lab ›

30:21 | Oct 22nd, 2025

Most marketers worship their brand guidelines. Lewis Kemp thinks you should burn them.In the first episode of Season 3 of the Paid Media Lab, Lewis Kemp (founder of Lightbulb Media and The University ...Show More