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Business Management & Marketing

What It Means

Forrester

5 FANS
The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do ...Show More
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Using Tech To Improve The Citizen Experience

26:50 | May 2nd

Government agencies are striving to serve citizens better, faster, and more efficiently. As Principal Consultant Chris Gallacher notes, great citizen experience (CX) requires a revitalized tech core. Discover how to beat technical debt and win citize...Show More
Marketers, Challenge False Assumptions To Truly Win Fans

34:38 | Apr 25th

With good intentions, marketers have made wrongful assumptions about what customers want, corroding consumer trust. Hear VP and Group Director Melissa Parrish explain how marketers succeed by valuing their customers’ voices on this episode of What It...Show More
Yes, You Still Need To Prep For Brexit

27:11 | Apr 18th

The terms of Brexit are (still) uncertain. But you’ll thank yourself later if you prep for Brexit now. VP and Group Director Laura Koetzle advises how you should handle key issues on this week’s What It Means.
Operational Technology: The Key To Digital Transformation

36:27 | Apr 11th

Looking to drive new digital business models? Well, it’s not possible if you don’t address your operational technology. VP and Principal Analyst Liz Herbert explains why modernizing foundational technologies is crucial for digital transformation.
Software Needs CEOs — And Vice Versa

31:32 | Apr 4th

Tech now plays a pivotal role in everything from apparel to banking. Digital transformation is crucial. But, as VPs and Principal Analysts John Rymer and Jeffrey Hammond explain, it’s only possible if CEOs support the software capability their firms ...Show More
B2B Is Also B2P (Business To Person)

36:13 | Mar 28th

The term “business-to-business” can be deceptive: You’re never really selling to a business; you’re selling to people who happen to work at a business. Principal Analyst TJ Keitt explains why this makes B2B CX a crucial consideration.
Boxed Shows The Winning Strategies of Direct-To-Consumer Brands

33:17 | Mar 21st

The explosive growth of direct-to-consumer brands rests on a mix of agility and superior CX. Boxed CEO Chieh Huang gives us a deep dive into his company’s winning philosophy and strategies.
Strategy, Not Technology, Is The Key For Better Cybersecurity

31:15 | Mar 14th

The tagline for this year’s RSA Conference was “Better.” According to Forrester VP and Group Director Laura Koetzle, this tagline is apt. Cybersecurity is a jigsaw puzzle still in its box: All the tech pieces are there, but forging the right configur...Show More
Mobile World Congress 2019: Mobile’s Far From Dead

27:55 | Mar 7th

Don’t hold a funeral for mobile just yet. While the shiny promise of emerging technologies like AI may have stolen some of its spotlight, Mobile World Congress 2019 made it clear that mobile is the springboard for future innovations.
Health Insurers: Innovation Under Pressure

35:17 | Feb 28th

Health insurers face threats and limitations. But that doesn’t have to be a bad thing. As Senior Analysts Arielle Trzcinski and Jeff Becker explain, health insurers have an opportunity to redefine the member experience to boost satisfaction and engag...Show More
Who Chooses Direct-To-Consumer Brands?

21:00 | Feb 21st

Why do people buy from direct-to-consumer brands? Until now, little research has been done to determine what’s driving consumers to choose DTC. Forrester Senior Analyst Anjali Lai shares pioneering research in this episode of What It Means.
Predictions 2019: Highlights

21:35 | Feb 14th

2019 is shaping up to be a challenging year. The market may slow, but the pace of disruption won’t. Now isn’t the time to throw in the towel on digital transformation and CX. Instead, build a solid foundation and get ready to come out strong in 2020.
Quantum Computing: The Early Days (And Future Potential)

22:22 | Feb 7th

Forrester VP and Principal Analyst Brian Hopkins gives us a lesson on quantum computing: what it is, what it isn’t, and why it’s important to explore — even while the boundaries of the technology are still being defined.
The Fast Follower Model: Less Sexy, Still Successful

29:39 | Jan 31st

Digital disruption has been the mantra of many over the past several years, but not everyone can be a disruptor — and not everyone needs to be a disruptor. Vice President and Research Director Pascal Matzke explores the benefits of being a strategic ...Show More
The Future Of IT: Technology-Driven Innovation

33:31 | Jan 24th

Information technology has changed substantially over the years, not just in the tech it deploys but in its influence within the business. Forrester’s Sharyn Leaver and Craig Le Clair discuss the future of IT.
Lessons From CES 2019: Consumer Technology Drives Brand Experience

30:38 | Jan 17th

Consumers have more tech at their disposal than ever before. And it has fundamentally changed how they experience brands. VP & Principal Analyst Dipanjan Chatterjee discusses the latest from CES 2019 and why marketers must understand the impact of co...Show More
Untangling The Martech Knot

39:56 | Jan 10th

Martech changes, provides value, offers vaporware, and proliferates on a regular basis. So where does this leave marketers? Forrester Analysts Joe Stanhope, Rusty Warner, and Lori Wizdo help you untangle the martech knot . . . before your marketing o...Show More
Low-Code Platforms: Govern For Greatness

30:02 | Jan 3rd

Low-code development and shadow IT are not one and the same. As VP and Principal Analyst John Rymer explains, it’s all in how you govern.
Why Corporations Are Bad At Engaging Startups

31:31 | Dec 27th, 2018

Corporations can gain much-needed innovation by engaging startups. But as VP Carl Doty and Venture Scanner CEO Nader Ghaffari explain, most corporations lack the full-sector view and unbiased advice necessary to make the best decision.
Should You Give Up On CX? A Look At Your Much-Worse Alternatives To CX Excellence

24:46 | Dec 20th, 2018

In 2019, we predict that 20% of brands will throw up their hands and stop trying to win at CX. Why? CX is hard. But as VP, Research Director Harley Manning explains, the path of least resistance ends up being a bumpy ride in the end.
Fulfillment, Not Happiness, Makes A Great Employee Experience

30:56 | Dec 13th, 2018

Happiness is not the prerequisite for productivity. As Principal Analyst Sam Stern explains, fulfillment and productivity are intertwined, and employee empowerment fuels both.
A Seat At The Table: How CX Leader Navy Federal Builds A Culture Of Member Obsession

33:13 | Dec 6th, 2018

For three years running, Navy Federal Credit Union has been the top-ranked multichannel bank in Forrester’s CX Index. In this podcast episode, Navy Federal’s SVP Pam Piligian explains the customer experience strategy that drives the bank’s member obs...Show More
Zero Trust: Your Knight In Cyber Armor

32:44 | Nov 29th, 2018

2019 will be a year of unprecedented cyberthreats to companies, and one major brand will lose valuation of more than 25% due to a cyberattack. Principal Analysts Jeff Pollard and Chase Cunningham explain why Zero Trust is the best defense.
The Algorithm Of You: Data Strategy & Insights 2018 Forum Preview

28:33 | Nov 20th, 2018

Brands’ recklessness has marred algorithms’ success. Customers are fed up with data privacy breaches and “creepy” personalization. And soon, they’ll rebalance the internet. Get the full story at Forrester’s Data Strategy & Insights 2018 Forum. Get a ...Show More
The Agile Enterprise

27:04 | Nov 15th, 2018

Disruption is the new norm, but don’t let that intimidate you. Research Director Matt Guarini explains how CIOs can take the lead in the business of fast and furious.
How To Unlock Seamless Customer Experience (Live)

20:36 | Nov 8th, 2018

Seamless customer experience is more than continuity across devices — seams traverse channels, contexts, and time. Principal Analyst Jennifer Wise discusses how firms can remove damaging seams using data, design, and technology.
Nationwide: Innovation At 92 Years Young

38:52 | Nov 1st, 2018

Scott Sanchez, chief innovation officer at Nationwide, and Forrester Vice President and Principal Analyst James Staten discuss the realities of innovation: Culture, disruption, participation, acclimation, and customer obsession.
Business Platforms: How Asia Is Building Customer Relationships

31:41 | Oct 25th, 2018

Research Director Frederic Giron discusses the three key layers of successful platform business models — technology, business, and relationship platforms — and how firms are using business platforms to expand their value position with customers.
GDPR: The Coming Global Standard

27:09 | Oct 18th, 2018

GDPR seemed to promise chaos at the dawn of May 25, but we haven’t seen much yet. Senior Analyst Enza Iannopollo explains the lack of major headlines — and why you can’t be lulled into a false sense of security.
Building A Culture Of Innovation

35:51 | Oct 11th, 2018

Chris Paul of LPL Financial and Daniel Patreau of CIBC discuss their enterprisewide innovation and culture transformation journeys, and how they’ve helped employees acclimate to change and participate along the way.
Retailers, Don’t Give Customers “Socks” This Holiday Season

36:49 | Oct 4th, 2018

This holiday season, retailers should give customers seamless, satisfying experiences (i.e., what they want) and not “socks” (i.e., what the retailer wants to give). Principal Analyst Sucharita Kodali and Analyst Michelle Beeson impart holiday wisdom...Show More
The Future Of Payments

35:34 | Sep 27th, 2018

Analysts Brendan Miller and Jacob Morgan dive into the future of payments. In their next evolution, transactions will melt into the background to create a seamless customer experience.
Insurance Claims: A Digital Transformation

25:52 | Sep 20th, 2018

Principal Analyst Oliwia Berdak discusses how insurers can use technology and data to transform the claims process — protecting the customer and delivering bottom-line performance.
The Real Root Of Customer Loyalty

33:11 | Sep 13th, 2018

To build customer loyalty, companies are tempted to hop on the “I’m your best friend” bandwagon or offer up coupons. But as Principal Analysts Emily Collins and Maxie Schmidt-Subramanian explain, the root of loyalty is delivering real value to custom...Show More
Brand Security In The Post-Truth Era (Live)

22:48 | Sep 6th, 2018

The bad guys win in this one. Principal Analyst Jeff Pollard tells an attack story that will keep your PR team up at night and explains how to defend your brand against fake content.
Relationship Design: Are Brands Less Self-Aware Than Bots?

30:01 | Aug 30th, 2018

Does your brand converse with customers, or are you the digital version of a boring, monologuing dinner party guest? Hashtag inventor Chris Messina discusses why relationship design is key to making brand conversation work.
From Grease To Code: Industrial Goes Digital

33:57 | Aug 23rd, 2018

No industry is safe from digital disruption — including manufacturing. Paul Miller explains how companies are overhauling their business models to stay competitive.
Risky Business: Startups And Security

23:09 | Aug 16th, 2018

What do seat belts and security policies have in common? They’re life-saving, simple to implement, and people frequently opt to not use them. Principal Analyst Chase Cunningham discusses the risky business of working with unsecure startups.
How Office Depot Uses Culture To Drive Growth

30:07 | Aug 9th, 2018

A lot of companies talk about culture. But how do you walk the walk? Learn how Office Depot keeps focused and connected to its core purpose: helping every entrepreneur succeed.
CIOs And The Future Of IT

30:47 | Aug 2nd, 2018

Sixty-two percent of companies fail to get the most out of their business technology — and the CEO and CIO are to blame. Forrester CEO George Colony and Principal Analyst Bobby Cameron explain why these executives are responsible for leveraging techn...Show More
Climate Change As A Business Risk

22:50 | Jul 26th, 2018

Climate change poses a serious threat to business operations. Vice President Stephanie Balaouras and Researcher Sal Schiano discuss how firms are preparing for climate uncertainty and why they must do so.
Climate Change As A Business Risk

22:50 | Jul 26th, 2018

Climate change poses a serious threat to business operations. Vice President Stephanie Balaouras and Researcher Sal Schiano discuss how firms are preparing for climate uncertainty and why they must do so.
Robotics Quotient: How Humans Relate To Machines

32:49 | Jul 19th, 2018

Forrester analysts J. P. Gownder and Sam Stern ponder how employee experience can adapt to this bot-filled future.
Robotics Quotient: How Humans Relate To Machines

32:49 | Jul 19th, 2018

Forrester analysts J. P. Gownder and Sam Stern ponder how employee experience can adapt to this bot-filled future.
The True Meaning Of Digital Transformation

38:15 | Jul 12th, 2018

Research Director Martin Gill explains the inherent issues that have plagued many digital transformation efforts and how companies can become fit for survival.
The True Meaning Of Digital Transformation

38:15 | Jul 12th, 2018

Research Director Martin Gill explains the inherent issues that have plagued many digital transformation efforts and how companies can become fit for survival.
CX: Catering To A Creature Of Habit (Live)

26:58 | Jul 5th, 2018

Senior Analyst TJ Keitt explains the importance of habits in customer experience design and how brands should use them to develop a loyal customer following.
CX: Catering To A Creature Of Habit (Live)

26:58 | Jul 5th, 2018

Senior Analyst TJ Keitt explains the importance of habits in customer experience design and how brands should use them to develop a loyal customer following.
The Future Of Organizations

37:27 | Jun 28th, 2018

Forrester Vice President and Group Director Sharyn Leaver discusses the future of organizations — what companies will look like, how they will function, and how they’ll be managed to maximize agility and efficiency in the not-so-distant future.
The Future Of Organizations

37:27 | Jun 28th, 2018

Forrester Vice President and Group Director Sharyn Leaver discusses the future of organizations — what companies will look like, how they will function, and how they’ll be managed to maximize agility and efficiency in the not-so-distant future.
The 2018 US Customer Experience Index

33:54 | Jun 21st, 2018

Forrester Vice President and Research Director Harley Manning discusses the 2018 US Customer Experience Index results and what they mean for companies trying to win on the value of CX.
The 2018 US Customer Experience Index

33:54 | Jun 21st, 2018

Forrester Vice President and Research Director Harley Manning discusses the 2018 US Customer Experience Index results and what they mean for companies trying to win on the value of CX.
The Customer Energy Index

28:29 | Jun 14th, 2018

Forrester Senior Data Analyst Anjali Lai introduces the Customer Energy Index: a measure of customer attitudes, behaviors, and actions that tracks the impact they all have on the global market.
The Customer Energy Index

28:29 | Jun 14th, 2018

Forrester Senior Data Analyst Anjali Lai introduces the Customer Energy Index: a measure of customer attitudes, behaviors, and actions that tracks the impact they all have on the global market.
Smart Homes And The Subscription Economy

25:38 | Jun 7th, 2018

Forrester Vice President and Principal Analyst Frank Gillett discusses the smart home: the types of technologies in the market, the ways in which they’re used by consumers, and how the smart home could change the economy as we know it.
Smart Homes And The Subscription Economy

25:38 | Jun 7th, 2018

Forrester Vice President and Principal Analyst Frank Gillett discusses the smart home: the types of technologies in the market, the ways in which they’re used by consumers, and how the smart home could change the economy as we know it.
USAA: Excellence In Mobile Banking

32:43 | May 31st, 2018

Forrester Vice President and Principal Analyst James McQuivey interviews two USAA employees — Christy Rogers, VP of digital strategy and content operations, and Shauna Brown, AVP of bank digital channels — on USAA’s success in mobile banking.
USAA: Excellence In Mobile Banking

32:43 | May 31st, 2018

Forrester Vice President and Principal Analyst James McQuivey interviews two USAA employees — Christy Rogers, VP of digital strategy and content operations, and Shauna Brown, AVP of bank digital channels — on USAA’s success in mobile banking.
The Algorithm Of Me

28:40 | May 24th, 2018

Forrester Principal Analyst Fatemeh Khatibloo discusses the future of consumer data: its sources, purpose, and potential for changing the way brands and consumers interact.
The Algorithm Of Me

28:40 | May 24th, 2018

Forrester Principal Analyst Fatemeh Khatibloo discusses the future of consumer data: its sources, purpose, and potential for changing the way brands and consumers interact.
The New Role Of Marketing

32:58 | May 17th, 2018

Forrester Vice President and Principal Analyst Shar VanBoskirk discusses the new role of marketing — and how acknowledging and embracing change will lead to success.
The New Role Of Marketing

32:58 | May 17th, 2018

Forrester Vice President and Principal Analyst Shar VanBoskirk discusses the new role of marketing — and how acknowledging and embracing change will lead to success.
Loyalty In Retail: From Transactional To Emotional

34:44 | May 10th, 2018

Forrester Analysts Emily Collins and Sucharita Kodali discuss the future of retail loyalty programs — and how retailers can drive emotional loyalty with customers.
Loyalty In Retail: From Transactional To Emotional

34:44 | May 10th, 2018

Forrester Analysts Emily Collins and Sucharita Kodali discuss the future of retail loyalty programs — and how retailers can drive emotional loyalty with customers.
RPA: A Building Block Of Transformative Automation

32:25 | May 3rd, 2018

Forrester Vice President and Principal Analyst Craig Le Clair discusses robotic process automation (RPA) and how the technology can help companies along the path to enterprisewide digital transformation.
RPA: A Building Block Of Transformative Automation

32:25 | May 3rd, 2018

Forrester Vice President and Principal Analyst Craig Le Clair discusses robotic process automation (RPA) and how the technology can help companies along the path to enterprisewide digital transformation.
The Zen Of Zero Trust

26:35 | Apr 26th, 2018

Forrester Principal Analyst Chase Cunningham explains Zero Trust: the concept behind the framework and how companies should implement it to protect their business.
The Zen Of Zero Trust

26:35 | Apr 26th, 2018

Forrester Principal Analyst Chase Cunningham explains Zero Trust: the concept behind the framework and how companies should implement it to protect their business.
The Dark Side Of Data Commercialization

29:54 | Apr 19th, 2018

Forrester Principal Analyst Jeff Pollard discusses the surveillance economy: the way that companies use personal data to influence and manipulate consumers' attitudes, behaviors, and decisions.
The Dark Side Of Data Commercialization

29:54 | Apr 19th, 2018

Forrester Principal Analyst Jeff Pollard discusses the surveillance economy: the way that companies use personal data to influence and manipulate consumers' attitudes, behaviors, and decisions.
Looking Back To Look Ahead: The Best Of What It Means

1:02:01 | Apr 12th, 2018

What It Means cohosts Victor Milligan and Jennifer Isabella take a look back at the best and most impactful moments we've had over the past year.
Looking Back To Look Ahead: The Best Of What It Means

1:02:01 | Apr 12th, 2018

What It Means cohosts Victor Milligan and Jennifer Isabella take a look back at the best and most impactful moments we've had over the past year.
Nespresso’s Digital Transformation: From Vision To Operational Reality (Live)

23:06 | Apr 5th, 2018

Global Head of eCommerce Cyril Lamblard discusses Nespresso's digital transformation from a centrally managed eCommerce team of seven people to a matrixed organization with more than 500 digital experts across more than 40 countries.
Nespresso’s Digital Transformation: From Vision To Operational Reality (Live)

23:06 | Apr 5th, 2018

Global Head of eCommerce Cyril Lamblard discusses Nespresso's digital transformation from a centrally managed eCommerce team of seven people to a matrixed organization with more than 500 digital experts across more than 40 countries.
Russia’s Latest Cyberattack Sheds Light On Infrastructure Vulnerabilities

24:28 | Mar 29th, 2018

Forrester Principal Analyst Chase Cunningham describes how Russia's cyberattack on U.S. infrastructure sends a critical message to firms: Prioritize security or expect risk around business continuity, brand trust, and more.
Russia’s Latest Cyberattack Sheds Light On Infrastructure Vulnerabilities

24:28 | Mar 29th, 2018

Forrester Principal Analyst Chase Cunningham describes how Russia's cyberattack on U.S. infrastructure sends a critical message to firms: Prioritize security or expect risk around business continuity, brand trust, and more.
How Financial Services Firms Are Reinventing Themselves

26:54 | Mar 22nd, 2018

Vincent Bastid, CEO of the European Financial Management Association (Efma), discusses the necessary reinvention of financial services — and how firms must work together to accelerate transformation and innovation.
How Financial Services Firms Are Reinventing Themselves

26:54 | Mar 22nd, 2018

Vincent Bastid, CEO of the European Financial Management Association (Efma), discusses the necessary reinvention of financial services — and how firms must work together to accelerate transformation and innovation.
Reimagining The Customer Experience In Utilities

33:56 | Mar 15th, 2018

John Lincoln, customer experience leader at Duke Energy, and David Schoenberg, director of customer experience at PG&E, discuss how utilities are reimagining CX.
Reimagining The Customer Experience In Utilities

33:56 | Mar 15th, 2018

John Lincoln, customer experience leader at Duke Energy, and David Schoenberg, director of customer experience at PG&E, discuss how utilities are reimagining CX.
Bonus: Why The Home Depot Wins At Mobile Web

32:33 | Mar 8th, 2018

Forrester Vice President and Principal Analyst James McQuivey interviews Prat Vemana, vice president online at The Home Depot, to understand how the company has systematically approached its mobile web strategy and experience.
Bonus: Why The Home Depot Wins At Mobile Web

32:33 | Mar 8th, 2018

Forrester Vice President and Principal Analyst James McQuivey interviews Prat Vemana, vice president online at The Home Depot, to understand how the company has systematically approached its mobile web strategy and experience.
The Changing Nature Of Agencies

24:34 | Mar 8th, 2018

Forrester Principal Analyst Jay Pattisall discusses the threats and changes that agencies are facing and what they need to do now to survive an uncertain future.
The Changing Nature Of Agencies

24:34 | Mar 8th, 2018

Forrester Principal Analyst Jay Pattisall discusses the threats and changes that agencies are facing and what they need to do now to survive an uncertain future.
The Illusion Of Insights (Live)

15:56 | Mar 1st, 2018

Forrester Vice President and Research Director Sri Sridharan discusses how to avoid the illusion of insights in the quest to become an insights-driven business.
The Illusion Of Insights (Live)

15:56 | Mar 1st, 2018

Forrester Vice President and Research Director Sri Sridharan discusses how to avoid the illusion of insights in the quest to become an insights-driven business.
Retailers And Security: Perception Versus Reality

23:09 | Feb 22nd, 2018

Forrester Analysts Brendan Miller and Josh Zelonis discuss the growing concern of security in retail — that which is real and that which is perceived.
Retailers And Security: Perception Versus Reality

23:09 | Feb 22nd, 2018

Forrester Analysts Brendan Miller and Josh Zelonis discuss the growing concern of security in retail — that which is real and that which is perceived.
Beyond The Hype Of AR And VR

25:59 | Feb 15th, 2018

Forrester Vice President and Principal Analyst Thomas Husson discusses the current state of augmented reality (AR) and virtual reality (VR) and when and how we’ll see these technologies scale.
Beyond The Hype Of AR And VR

25:59 | Feb 15th, 2018

Forrester Vice President and Principal Analyst Thomas Husson discusses the current state of augmented reality (AR) and virtual reality (VR) and when and how we’ll see these technologies scale.
2018 Predictions: A Year Of Reckoning

20:02 | Feb 8th, 2018

Forrester thought leaders Matt Guarini, Keith Johnston, and Sam Stern predict what is going to happen to companies and industries in 2018 and beyond.
2018 Predictions: A Year Of Reckoning

20:02 | Feb 8th, 2018

Forrester thought leaders Matt Guarini, Keith Johnston, and Sam Stern predict what is going to happen to companies and industries in 2018 and beyond.
The Future Under The GDPR

30:06 | Feb 1st, 2018

With the deadline for GDPR compliance looming in May 2018, Analyst Enza Iannopollo discusses the future under the GDPR — what choices companies can make and which firms should be truly concerned.
The Future Under The GDPR

30:06 | Feb 1st, 2018

With the deadline for GDPR compliance looming in May 2018, Analyst Enza Iannopollo discusses the future under the GDPR — what choices companies can make and which firms should be truly concerned.
The Economics Of Data

21:56 | Jan 25th, 2018

Data is currency and has value, but the majority of firms have not baked data into their economics. Principal Analyst Jennifer Belissent discusses the dynamic world of data and how companies can use data to drive revenue.
The Economics Of Data

21:56 | Jan 25th, 2018

Data is currency and has value, but the majority of firms have not baked data into their economics. Principal Analyst Jennifer Belissent discusses the dynamic world of data and how companies can use data to drive revenue.
The (R)evolution Of The CMO And CIO

38:42 | Jan 18th, 2018

Research Directors Keith Johnston and Matt Guarini discuss the squeezes, shifts, and strategies for the CMO and CIO in 2018 — and how they can collectively lead change in today's dynamic, consequence-heavy market.
The (R)evolution Of The CMO And CIO

38:42 | Jan 18th, 2018

Research Directors Keith Johnston and Matt Guarini discuss the squeezes, shifts, and strategies for the CMO and CIO in 2018 — and how they can collectively lead change in today's dynamic, consequence-heavy market.
The Future Of Marketing (Live)

29:09 | Jan 11th, 2018

Vice President and Principal Analyst Michael Facemire hosts a panel of his peers — Fatemeh Khatibloo, James McQuivey, and Shar VanBoskirk — to explore the future of marketing.
The Future Of Marketing (Live)

29:09 | Jan 11th, 2018

Vice President and Principal Analyst Michael Facemire hosts a panel of his peers — Fatemeh Khatibloo, James McQuivey, and Shar VanBoskirk — to explore the future of marketing.
Tech Titan Dominance

29:24 | Jan 4th, 2018

Vice President and Principal Analyst Sucharita Kodali discusses the implications of the tech titans in today’s market — and what it means to compete with them or join them.
Tech Titan Dominance

29:24 | Jan 4th, 2018

Vice President and Principal Analyst Sucharita Kodali discusses the implications of the tech titans in today’s market — and what it means to compete with them or join them.
The Intelligent Agent Cocoon

31:04 | Dec 21st, 2017

Vice President and Principal Analyst James McQuivey describes how consumers are using intelligent agents to cocoon themselves from the digital noise and how this move is redistributing power — and relationships — from brands to tech giants like Amazo...Show More
The Intelligent Agent Cocoon

31:04 | Dec 21st, 2017

Vice President and Principal Analyst James McQuivey describes how consumers are using intelligent agents to cocoon themselves from the digital noise and how this move is redistributing power — and relationships — from brands to tech giants like Amazo...Show More
Bonus: The Repeal Of Net Neutrality — And What It Means For Your Business

19:28 | Dec 15th, 2017

In this bonus episode, Research Directors Glenn O’Donnell and Melissa Parrish discuss the repeal of net neutrality and what it means for your business and your customers.
Bonus: The Repeal Of Net Neutrality — And What It Means For Your Business

19:28 | Dec 15th, 2017

In this bonus episode, Research Directors Glenn O’Donnell and Melissa Parrish discuss the repeal of net neutrality and what it means for your business and your customers.
Business Strategy Is Digital, And Digital Is Business Strategy

35:01 | Dec 14th, 2017

Forrester Vice President and Principal Analyst Brian Hopkins discusses the relationship between successful digital transformation and business strategy — and how technology is accelerating the pace of change.
Business Strategy Is Digital, And Digital Is Business Strategy

35:01 | Dec 14th, 2017

Forrester Vice President and Principal Analyst Brian Hopkins discusses the relationship between successful digital transformation and business strategy — and how technology is accelerating the pace of change.
Continuous Delivery: Moving Fast With Today’s Market

31:59 | Dec 7th, 2017

Forrester Principal Analyst Robert Stroud discusses how continuous delivery enables companies to keep pace with today’s fast-moving market.
Continuous delivery: moving fast with today’s market

31:59 | Dec 7th, 2017

Forrester Principal Analyst Robert Stroud discusses how continuous delivery enables companies to keep pace with today’s fast-moving market.
The Disruption Of The Media Market

34:21 | Nov 30th, 2017

Forrester Vice President and Research Director Melissa Parrish discusses the forces driving media market disruption and how media can address market headwinds.
The disruption of the media market

34:21 | Nov 30th, 2017

Forrester Vice President and Research Director Melissa Parrish discusses the forces driving media market disruption and how media can address market headwinds.
Identity For Profit

29:11 | Nov 16th, 2017

Forrester Vice President and Principal Analyst Andras Cser discusses how identity management can enhance customer experiences and drive growth.
Identity for profit

29:11 | Nov 16th, 2017

Forrester Vice President and Principal Analyst Andras Cser discusses how identity management can enhance customer experiences and drive growth.
The CIO and the emerging digital crisis

26:22 | Nov 9th, 2017

Forrester Vice President and Principal Analyst Bobby Cameron discusses the emerging digital crisis and what it means for the CIO.
The CIO And The Emerging Digital Crisis

26:22 | Nov 9th, 2017

Forrester Vice President and Principal Analyst Bobby Cameron discusses the emerging digital crisis and what it means for the CIO.
Customer experience hits a wall

26:43 | Nov 2nd, 2017

Principal Analyst Rick Parrish discusses the current state of CX — and how companies can overcome stagnation and drive revenue with great customer experience.
Customer Experience Hits A Wall

26:43 | Nov 2nd, 2017

Principal Analyst Rick Parrish discusses the current state of CX — and how companies can overcome stagnation and drive revenue with great customer experience.
Data as currency: the risk of insider threats

23:11 | Oct 26th, 2017

Senior Analyst Joseph Blankenship discusses insider threats — how accidental and malicious misuse of company data threatens business performance and customer trust.
Data As Currency: The Risk Of Insider Threats

23:11 | Oct 26th, 2017

Senior Analyst Joseph Blankenship discusses insider threats — how accidental and malicious misuse of company data threatens business performance and customer trust.
Rewriting the insurance market

25:58 | Oct 19th, 2017

Principal Analyst Ellen Carney discusses the societal, consumer, and technology changes that are rewriting the insurance market — and provides guidance for insurers in this new world.
Rewriting The Insurance Market

25:58 | Oct 19th, 2017

Principal Analyst Ellen Carney discusses the societal, consumer, and technology changes that are rewriting the insurance market — and provides guidance for insurers in this new world.
The Ethical Pitfalls Of AI

26:24 | Oct 12th, 2017

Senior Analyst Brandon Purcell discusses the current ethical pitfalls and unintended consequences of artificial intelligence and what's at stake for executives and organizations.
The ethical pitfalls of AI

26:24 | Oct 12th, 2017

Senior Analyst Brandon Purcell discusses the current ethical pitfalls and unintended consequences of artificial intelligence and what's at stake for executives and organizations.
Making sense of martech

23:25 | Oct 5th, 2017

Vice President and Principal Analyst Joe Stanhope discusses the current state of marketing technology — and the real opportunity for marketers to master this technology to drive a fundamental shift in their operations.
Making Sense Of Martech

23:25 | Oct 5th, 2017

Vice President and Principal Analyst Joe Stanhope discusses the current state of marketing technology — and the real opportunity for marketers to master this technology to drive a fundamental shift in their operations.
Autonomous vehicles will reshape the global economy: part two

18:45 | Sep 28th, 2017

Forrester Analysts Carl Doty and Laura Koetzle continue their discussion on autonomous vehicles and how they will profoundly transform key industry domains.
Autonomous Vehicles Will Reshape The Global Economy: Part Two

18:45 | Sep 28th, 2017

Forrester Analysts Carl Doty and Laura Koetzle continue their discussion on autonomous vehicles and how they will profoundly transform key industry domains.
Autonomous Vehicles Will Reshape The Global Economy: Part One

28:24 | Sep 21st, 2017

Forrester Analysts Laura Koetzle and Carl Doty discuss the implications of autonomous vehicles — and how they will reshape the economy, society, and industries.
Culture Transformation — The Potential And Purpose

26:39 | Sep 14th, 2017

Forrester Analyst Sam Stern discusses the linkage between culture change and purpose — and how companies can overcome the challenges of culture transformation.
From Digital Disruption To Self-Disruption: An Outside In Approach

29:55 | Sep 7th, 2017

Forrester Analyst Nigel Fenwick discusses self-disruption and how traditional companies can translate extraordinary strengths into a disruptive mindset and motion.
The Risks And Rewards Of Artificial Intelligence

26:45 | Aug 31st, 2017

Forrester Analysts Mike Gualtieri and TJ Keitt discuss the risks and rewards of artificial intelligence — and what actions companies must take to best leverage AI.
The Fractured Banking Model — Embrace Or Fight Change?

30:00 | Aug 24th, 2017

Senior Analyst Peter Wannemacher discusses why the once all-powerful banking model is now delicate and unstable — and the choice banks must make to remain relevant.
Blockchain Fever: The Potential And Challenges Of Blockchain Technology

29:51 | Aug 17th, 2017

Principal Analyst Martha Bennett disentangles the hype from the reality of blockchain technology — and discusses its revolutionary potential for the economy.
The Decline Of Consumer Trust And What To Do About It

25:48 | Aug 10th, 2017

Forrester Senior Analyst Tom Champion discusses the decline of consumer trust and how companies can rebuild brand equity with transparency, integrity, and competency.
The Battle For Talent

28:17 | Aug 3rd, 2017

Forrester Analysts Marc Cecere and Jeffrey Hammond talk through the battle for talent and how companies are making fundamental changes to ensure they can compete and win in the age of the customer.
How And Why Customers Are Empowered

23:17 | Jul 27th, 2017

Forrester Senior Analyst Anjali Lai shares why companies need to think about customers in the context of their motivations (not just demographics or current behaviors) and measure predictive factors to get ahead of rising customer expectations and po...Show More
The New Brand Framework: How Emotions Fuel Your Brand Energy

28:31 | Jul 20th, 2017

Vice President and Principal Analyst Dipanjan Chatterjee discusses the evolution of brand management — and why legacy brand frameworks no longer cut it in the age of the customer.
Digital Business Transformation: Where We Are And Where We’re Headed

25:07 | Jul 13th, 2017

Forrester Vice President and Principal Analyst Julie Ask shares what's in the way for most companies trying to transform digitally — and provides a new way of thinking and working to gain momentum.
Demystifying The Internet Of Things (IoT)

21:42 | Jul 6th, 2017

Forrester Vice President and Principal Analyst Frank Gillett provides a structured view of IoT — what it is, how to use it, and why you should.
The Power Of Defining Moments

27:48 | Jun 29th, 2017

Bestselling author and Stanford professor Chip Heath examines how identifying and building "defining moments" is changing the game for experience design and financial performance.
The Consequences Of The End Of Advertising

33:23 | Jun 22nd, 2017

Forrester Analysts James McQuivey and Keith Johnston continue their discussion on the end of interruption-based advertising and reveal who the winners and losers will be in this new world.
The End Of Advertising As We Know It

23:50 | Jun 15th, 2017

Forrester Analysts James McQuivey and Keith Johnston describe a seemingly inevitable shift in advertising: from interruptive ads to experience-driven relationships.
Carnival Corporation’s Experience Revolution

31:30 | Jun 8th, 2017

Carnival Corporation's Chief Experience and Innovation Officer John Padgett shares how Carnival is using technology to revolutionize the way we travel.
The death of a (B2B) salesman

22:59 | May 11th, 2017

Forrester Vice President and Principal Analyst Andy Hoar discusses the large-scale displacement of B2B sales reps by 2020, triggered by the powerful combination of empowered customers and digital technologies.
Futurology: from mobile silos to open ecosystems

28:21 | May 4th, 2017

Forrester Vice President and Principal Analyst Michael Facemire describes a technology future that is on one level so obvious and human but on another level fundamentally disruptive.
The uncertain future of banks

19:09 | Apr 27th, 2017

Forrester Vice President and Research Director Benjamin Ensor discusses the uncertain future of banks — and the outside players threatening banks’ relationship with customers.
With me or against me: the values-based consumer

19:40 | Apr 20th, 2017

Forrester Senior Data Analyst Anjali Lai examines how the current turbulent social climate and the emergence of the values-based consumer are putting pressure on brands to take a stand.
The rise of the industrial digital platform

31:26 | Apr 13th, 2017

Forrester Vice President and Research Director Pascal Matzke examines the rise of industrial digital platforms and how they are changing businesses and creating new and powerful products and markets.
Man and machine: the future of jobs

23:55 | Apr 6th, 2017

Forrester Vice President and Principal Analyst J.P. Gownder digs into how automation and robotics will affect employment and the very nature of jobs.
The retailer’s dilemma — a brick-and-mortar or brand problem (or both)?

22:52 | Mar 30th, 2017

Forrester Principal Analyst Brendan Witcher examines the current and somewhat confusing state of retail, disentangling why some retailers are struggling in a market that has more tailwinds than headwinds.
The CIA breach and the IoT security wake-up call

21:54 | Mar 23rd, 2017

Forrester Principal Analyst Jeff Pollard discusses the implications of the CIA breach — exposing the immediate and far-reaching security threats driven by the internet of things (IoT) at a time when many companies are prioritizing time-to-market over...Show More
Rethinking customer loyalty

21:01 | Mar 16th, 2017

Forrester Analysts Emily Collins and Rick Parrish examine the changing — or eroding — state of customer loyalty, as aged loyalty programs are misfiring against customer priorities and companies struggle for the hearts, minds, and spend of empowered, ...Show More
The new tech revolution

30:44 | Mar 9th, 2017

Forrester Vice President and Principal Analyst Brian Hopkins discusses the new technology revolution and its far-reaching implications to what companies are and how they need to work.
The economics of CX

21:30 | Mar 2nd, 2017

Forrester Principal Analyst Maxie Schmidt-Subramanian reveals the powerful (potential) relationship between customer experience (CX) efforts and financial performance — as well as the challenges many are facing to convert on that opportunity.
The new business of emotion

19:49 | Feb 24th, 2017

James L. McQuivey, Vice President and Principal Analyst at Forrester, delves into the recent discoveries on how emotion really works and what it means for your brand and customer experience design.
What It Means

01:00 | Feb 17th, 2017

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do ...Show More