Everyone Hates Marketers Podcast
1) Professionalism is Killing Your Brand: Here's the Cure
Corporate speak sucks.Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand. (00:00) - Intro (02:...Show More
2) Funnels Don't Build Businesses: Here's What Does
Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the shortcuts and build something... for ...Show More
3) How to Build a Content Strategy That "Drives Pipeline"
In this episode, Sara Stella Lattanzio pulls back the curtain on what it really takes to build a content strategy that drives pipeline in a B2B company. She talks about the resistance she faced and sh...Show More
4) 25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin
Leah Tharin, a B2B growth veteran with 25 years of experience, rips apart the bullshit and delivers actionable insights you can actually use. No jargon. No fluff. She breaks down what PLG (Product-Led...Show More
25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin
1:03:48 | Apr 30th, 2024
5) Know Your "Enemies" — A Practical Guide to Competitive Intelligence
This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the "customer-obsessed"...Show More
6) How to Make Products That Stick (With PepsiCo's Chief Design Officer)
With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everything.It soun...Show More
7) Stop Wrestling With Pricing: How to Set Prices Customers Want
Listen to Melina Palmer, behavioral economist and author of "The Truth About Pricing," explain how you can use simple tricks from behavioral economics to make your prices feel just right for your cust...Show More
8) How to Find SPICY Angles That The Right People Cannot Ignore
In this episode, we sit down with PR expert and author Lucy Werner to uncover the secrets behind crafting compelling angles for your content. Whether you're pitching to journalists, writing blog posts...Show More
9) How to Craft a Life & Career That Lights You Up (F*ck The Playbooks)
Paul Millerd, author of "The Pathless Path," shares his unconventional journey of designing a life and career that lights him up. Tune in for some eye-opening insights and refreshingly honest perspect...Show More
10) The BS-Free Guide to Building Communities That Last More Than 3 Months
In this episode, Circle co-founder Andy Guttormsen cuts through the fluff to share his hard-earned lessons on building communities that last. No BS, just real talk and proven tactics to help you creat...Show More