Growth Machine Marketing Podcast
1) 45 Mailbag: Subpar Website, Optimizing for AI, and Selling Your Company
It’s Q&A time! Nora and Heather tackle listener questions, including: How do you build a better content strategy when your current content is suffering? Should I be optimizing for Google Gemini, Perp...Show More
2) #38: What We Wish You Knew About SEO
In the season finale of the Growth Machine Marketing podcast, CEO Nora Schlesinger and Head of Marketing Amanda Natividad debrief on SEO and content. They discuss: How SEO knowledge can make you a be...Show More
3) #37 How a Recruiting Website Tripled Organic Traffic in 6 Months
Here’s a milestone for the Growth Machine team: our first unblinded case study! Ben Siegel, CEO and co-founder of Scholars, joined us in a webinar where he talks about Scholars’s content and marketing...Show More
4) #36 There’s No Such Thing As an Impulse Purchase
Impulse purchases are just a story we tell ourselves. Stewart Hillhouse, Head of Growth at Customer Camp, joins the show to tell us why. He explains: it’s actually a series of experiences that ultimat...Show More
5) #35 Why Good Marketers Act Like Journalists, Not Columnists
If you work in content marketing, you know John Bonini. He’s the Director of Marketing at Databox, and he also owns the widely popular Some Good Content Patreon, where he distills expert yet tactical ...Show More
6) #34 How to Manage Content When You’re Not a Content Marketer
One of the questions we hear most is: How do you hire and manage content services when you yourself are not a content marketer or an editor? Our very own VP of Content, Heather Leith, joins us today t...Show More
7) #33 SEO for Content Marketers at Any Level, in Any Industry
As soon as I began following SEO expert Kameron Jenkins’ work, it was clear to me how friendly and accessible she makes SEO to everyone at all levels. So I was super excited to have her on the show. K...Show More
8) #32 The 3-Step Framework to Making Your Brand Stick
There’s a three-step framework to user onboarding. And you can apply to your marketing efforts as well — to ensure that your brand is top of mind to your audience. Adapted from psychologist BJ Fogg’s ...Show More
9) Mini Episode: The Critical Authority Threshold Might Be Holding You Back
Having grown dozens of brand new websites, we’ve never seen a smooth up-and-to-the-right chart of organic traffic growth. Our theory is that this has to do with the Critical Authority Threshold, a thr...Show More
10) #31 Peep Laja on How Small Businesses Can Build a Moat
There are two ways a company can carve out its differentiation: by out-innovating the competition, or by competing on your messaging. As categories become more crowded, brands nailing their messaging ...Show More