The Pubcast with Jon Loomer Podcast
1) When to Use Multiple Campaigns or Ad Sets
Today's question is about when to use multiple campaigns instead of a single Advantage Plus campaign structure, especially when it comes to separating cold traffic and retargeting. Remarketing happens...Show More
2) How to Use Value Rules to Solve Problems
Meta spent years taking control away from advertisers, discouraging them from restricting targeting or removing placements, so launching Value Rules seemed like a confusing contradiction. But it actua...Show More
3) The Easiest Way to Set Up Server-Side Tracking
Today's question is about the easiest and most cost-effective way to set up server-side tracking and the Conversions API. The website pixel alone isn't reliable anymore due to privacy laws and browser...Show More
4) Make Creative Testing Part of Your Process
Meta's creative testing tool launched in 2025, but most advertisers either aren't using it or completely misunderstand how it works. The old approach of creating separate campaigns and ad sets for tes...Show More
5) The Biggest Meta Advertising Updates of 2025
Meta introduced 83 changes to advertising in 2025, making it nearly impossible to keep up if you weren't paying close attention. Three updates stood out above the rest and completely changed how adver...Show More
6) What Attribution Setting Should You Use?
Today's question is whether you should use 7 day click, 1 day click, or 1 day view for attribution. The best attribution setting depends entirely on what you're promoting and who you're targeting. Jon...Show More
7) Look Beyond Surface-Level Results
Advertisers either oversimplify results by only looking at conversions and cost per conversion, or they get lost obsessing over secondary metrics like CPM and CTR that don't actually matter much. But ...Show More
8) Simple Isn't Always Better for Meta Ads
Simplified campaign construction is the foundation of good Meta advertising, but there are legitimate exceptions where complexity is necessary. The problem is knowing when to add complexity versus whe...Show More
9) You're Overthinking Your Ad Setup
Advertisers get stuck planning the perfect campaign with 20 or 30 ads across different personas, messaging angles, and formats, only to watch Meta spend most of the budget on one ad after weeks of pre...Show More
10) Stop Blaming Andromeda for Your Results
Advertisers blame Andromeda when their results tank, treating it like a boogeyman algorithm that destroyed their performance. But most don't even understand what Andromeda actually is or how it works....Show More