The Pubcast with Jon Loomer Podcast
1) Frequency Is Not Your Problem
Meta says performance drops 45% when frequency hits 4, but advertisers obsess over this metric without understanding the context. Jon explains why frequency isn't the villain you think it is and when ...Show More
2) How the Meta Ad Auction Works
The Meta ad auction isn't just about who bids the most. It's a complex system weighing three critical elements that determine which ads get shown and at what cost. Jon breaks down how the auction real...Show More
3) Incremental Attribution Explained
Meta now offers two types of attribution: standard and incremental. With machine learning models predicting which conversions were actually caused by your ads, this sounds great in theory. Jon explain...Show More
4) Creative Diversification Is the New Targeting
Meta keeps talking about "creative diversification" as the new key to advertising success, replacing the old focus on targeting. Jon breaks down what this actually means with Andromeda's launch and wh...Show More
5) Why Aren't People Acting on Your Ads?
When ads aren't working, most advertisers blame Meta or obsess over targeting and placements. But there's one fundamental question they never ask. Jon explains why this single question changes everyth...Show More
6) Don't Do What I Tell You to Do
Following someone's advice step-by-step without understanding why is dangerous for your advertising. Jon explains why copying strategies word-for-word leads to trouble and what you should do instead t...Show More
7) Your Cost Per Lead Is Mostly Meaningless
A $5 cost per lead means nothing without knowing what happens after the form submission. Jon breaks down why value per lead is what actually matters and explains the critical questions you should be a...Show More
8) Why 'It Depends' Is the Right Answer
When advertisers ask for clear rules about costs per lead or attribution settings, they hate hearing "it depends." But that's not a cop-out. Jon explains why this answer is actually the beginning of t...Show More
9) How to Pick the Ideal Ads Client
Nightmare clients who micromanage your strategy and expect miracles can cost you more than they pay you. Jon outlines the five priorities to consider when vetting potential ads clients, including why ...Show More
10) Targeting Isn't What It Used to Be
If you're still segmenting audiences, split testing lookalikes, and restricting age and gender like it's 2017, you're making your results worse. Jon explains why most targeting inputs are now just sug...Show More