The Pubcast with Jon Loomer Podcast
1) How I Actually Approach Targeting in 2026
Most advertisers obsess over targeting inputs that either do nothing or actively hurt results. Jon explains why he ignores audience suggestions, age restrictions, detailed targeting, and lookalikes en...Show More
2) Do You Need Separate Ad Sets for Customer Personas?
Today's question is about testing different customer personas using the creative testing tool. Advertisers used to create separate ad sets for each persona with adjusted targeting, but that's outdated...Show More
3) The Case for Removing Audience Suggestions
Audience suggestions cause confusion because advertisers think they're tight constraints when they're not. Jon proposes how Meta could eliminate suggestions entirely while keeping audience controls li...Show More
4) What to Do With Creative Testing Results
Today's question is about determining what works from top performing ads to inform the next batch of creative. Creative testing used to isolate single elements, but now ads generate thousands of combi...Show More
5) Confirmation Bias Makes You a Worse Advertiser
Advertisers believe something works and only pay attention to evidence supporting it while ignoring contradictions. They blame Andromeda or the algorithm when strategies stop working instead of questi...Show More
6) How to Exclude Customers from Your Ads
Today's question is about preventing customers from purchasing the same audiobook bundle twice through ads. Excluding customers is a balance of risks versus benefits, and no single custom audience cat...Show More
7) Audience Suggestions Are an Illusion of Control
Audience suggestions feel like control, but Meta ignores them constantly, especially for age and gender. There's no proof they impact detailed targeting or lookalikes, yet they cause confusion and was...Show More
8) Should You Use Popups on Your Landing Pages?
Today's question is whether you should remove email signup popups from landing pages when sending paid Meta traffic to them. Popups don't technically violate Meta's rules, but they can contribute to b...Show More
9) Challenge Every Choice That Adds Complexity
Advertisers have a tendency to overcomplicate their campaigns with multiple ad sets, restricted targeting, removed placements, and turned-off enhancements, often without clear reasons for these decisi...Show More
10) How to Structure Seasonal Ad Campaigns
Today's question is about campaign structure for seasonal products, specifically whether to split major holidays into separate ad sets with spending limits. Seasonal businesses face a unique challenge...Show More