The 2 Best Revenue Vitals Podcast Episodes
1) 293 - What B2B Marketers Can Learn From DTC | Gaetano DiNardi
B2B marketers can learn a lot from the direct-to-consumer industry. For one, there is no sales team in DTC. That means marketing has to get a person from awareness, all the way through the checkout pr...Show More
2) 281 - Why B2B Companies Don't Create Demand | Demand Gen Live Keynote
"Nobody is focused on creating demand. No metrics support demand creation. Everything is about being sales-centric and marketing supporting sales. And the truth is, the only way that you win big, is b...Show More
3) The 5 Stages of Revenue Transformation – Stage 2: Surviving the QBR Fire Drill
You launched the experiments. You spent the budget. And now leadership wants answers. And suddenly every QBR feels like a fire drill.This is Stage 2 of the revenue leader’s transformation—the moment w...Show More
4) What a $500M SaaS Company Saw When Their Full Funnel Became Visible
In this episode, Carolyn and Amber pull back the curtain on a $500M cybersecurity company that came to Passetto stuck in last-touch reporting, declining win rates, an overreliance on product trials, a...Show More
5) MUST LISTEN: What We Taught 100+ GTM Leaders in Our Invite-Only Workshop
🔓 LEAKED: 45 minutes from our invite-only workshop for B2B GTM leaders.We recently held a live workshop for 100+ marketing leaders, CROs, and RevOps pros from companies spanning Spain to Sweden to No...Show More
6) AI-Powered GTM Build Using Only ChatGPT in Under ONE HOUR (with Jordan Crawford)
In this HANDS-ON episode of GTM Live, we're ditching theory and building a real go-to-market strategy live—using AI, public data, and a completely different approach to finding and messaging prospects...Show More
7) The 5 Stages of Revenue Transformation – Stage 1: Escaping the Panic Response
When pipeline starts slipping and targets go up, most revenue leaders do the same thing: they panic. They launch new experiments, adopt the latest AI tools, and try to do more, faster, harder. But wha...Show More
8) The Hidden Power of Rejection Data in GTM (with Steve Armenti)
On this episode of GTM Live, Carolyn and Amber sit down with Steve Armenti, CEO & Founder of Twelfth Agency and former demand gen leader at Google.Steve shares his journey from corporate marketing to ...Show More
9) Building a Modern Growth Engine with Ashley Lewin
Ashley Lewin has audited 30+ companies in her career and seen the same pattern: marketing teams stuck chasing MQLs while revenue stalls. In this episode, Carolyn and Trevor dig into Ashley’s perspecti...Show More
10) How to Shift from ‘Marketing-Sourced Pipeline’ to Real Visibility
If your board asks “Why is pipeline down?” and your opportunity dashboards only say marketing-sourced vs. SDR-sourced (AKA the four-funnel model), you’re stuck with surface-level data and left guessin...Show More