The 2 Best Revenue Vitals Podcast Episodes
1) 293 - What B2B Marketers Can Learn From DTC | Gaetano DiNardi
B2B marketers can learn a lot from the direct-to-consumer industry. For one, there is no sales team in DTC. That means marketing has to get a person from awareness, all the way through the checkout pr...Show More
2) 281 - Why B2B Companies Don't Create Demand | Demand Gen Live Keynote
"Nobody is focused on creating demand. No metrics support demand creation. Everything is about being sales-centric and marketing supporting sales. And the truth is, the only way that you win big, is b...Show More
3) “If Attribution Worked, Nobody Would Fight About It” – with Matthew Sciannella
In this episode of GTM Live, Carolyn sits down with Matthew Sciannella, VP of Innovation at Refine Labs, for a candid conversation about the flaws of B2B marketing measurement and why so many teams ke...Show More
4) Why Sales + Marketing Credit Wars Are a Scorecard Problem (Not a People Problem) — with Matt Green
🎟️ Join our Live Workshop on Feb 11: The KPIs every marketing team needs to measure to understand their real influence on pipeline. Save your seat here. Replay included. In this episode of GTM Live, ...Show More
5) Q&A: Your Biggest GTM Questions Answered (Attribution, Executive Buy-In, Change Management & More)
You asked, we're answering. In this listener Q&A episode, Amber and Carolyn tackle the hard questions GTM leaders are wrestling with behind closed doors…from broken attribution models to navigating or...Show More
6) The 5 Stages of Revenue Transformation – Stage 4: Architecting Transformation
Most marketing and revenue leaders know their data model is flawed. The elite ones actually architect something new. This is how.This episode is part of a 5-part series exploring the journey B2B reven...Show More
7) How a $25M SaaS Company Discovered a $3.5M Blind Spot in its Revenue Engine
In this episode, Carolyn and Amber break down a real-world case study of a $25M ARR enterprise SaaS company in a highly regulated industry that came to Passetto with strong teams, active demand, and d...Show More
8) The 5 Stages of Revenue Transformation – Stage 3: The Breaking Point (The Model Collapse)
When you’re working harder than ever and still getting questioned, most leaders assume they’re the problem. But what if the real reason you're exhausted isn’t lack of effort...it's that you’re trying ...Show More
9) The 5 Stages of Revenue Transformation – Stage 2: Surviving the QBR Fire Drill
You launched the experiments. You spent the budget. And now leadership wants answers. And suddenly every QBR feels like a fire drill.This is Stage 2 of the revenue leader’s transformation—the moment w...Show More
The 5 Stages of Revenue Transformation – Stage 2: Surviving the QBR Fire Drill
27:54 | Dec 23rd, 2025
10) What a $500M SaaS Company Saw When Their Full Funnel Became Visible
In this episode, Carolyn and Amber pull back the curtain on a $500M cybersecurity company that came to Passetto stuck in last-touch reporting, declining win rates, an overreliance on product trials, a...Show More