The 2 Best Revenue Vitals Podcast Episodes
1) 293 - What B2B Marketers Can Learn From DTC | Gaetano DiNardi
B2B marketers can learn a lot from the direct-to-consumer industry. For one, there is no sales team in DTC. That means marketing has to get a person from awareness, all the way through the checkout pr...Show More
2) 281 - Why B2B Companies Don't Create Demand | Demand Gen Live Keynote
"Nobody is focused on creating demand. No metrics support demand creation. Everything is about being sales-centric and marketing supporting sales. And the truth is, the only way that you win big, is b...Show More
3) Identifying Your Marketing Levers When the CRM Data Isn’t Perfect (data trust, finding leverage fast, AI analytics hallucinations)
📹 NEW on YouTube: 5 Quick Ways to Fix Your B2B Marketing Tracking In this episode, Carolyn and Amber get into the data paralysis that's stalling most GTM teams right now, and why waiting for perfect ...Show More
4) Why Marketing Can't See Its Own Impact (The Answer is in Your RevOps Setup)
🗓️ REGISTER for our April 22 webinar “The Rise and Fall of the MQL” with guest Jon Miller (cofounder of Marketo)In this live community episode, Carolyn and Amber break down two of the most common ...Show More
5) What a SaaS CMO and VP of RevOps Found Hiding in Their Own Data
🗓️ REGISTER for our April 22 webinar “The Rise and Fall of the MQL” with guest Jon Miller (cofounder of Marketo)In this episode, Carolyn and Amber break down a real-world case study of a SaaS company...Show More
6) Why Most Marketing Leaders Can't Prove Their Revenue Impact [Workshop Recording]
Many marketing leaders struggle with being measured against revenue. That’s because the status quo measurement model doesn't capture everything they do, which means their true impact is almost always ...Show More
7) Why It's Time to Bury the MQL – With Jon Miller, the Marketo Co-Founder Who Helped Popularize It
Jon Miller co-founded Marketo, the company that helped turn MQLs, lead scoring, and the demand waterfall into the operating system of B2B marketing. Now he's the one telling you to throw most of it ou...Show More
8) What 4 Days in Florida Taught Us (AI, SEO, Product Marketing, Brand Investments & More)
This one's a little different. No guest, no agenda. Just Carolyn and Passetto co-founder Amber, recording live from Pompano Beach after four days at the Above the Fold conference in Fort Lauderdale, F...Show More
9) “If Attribution Worked, Nobody Would Fight About It” – with Matthew Sciannella
In this episode of GTM Live, Carolyn sits down with Matthew Sciannella, VP of Innovation at Refine Labs, for a candid conversation about the flaws of B2B marketing measurement and why so many teams ke...Show More
10) Why Sales + Marketing Credit Wars Are a Scorecard Problem (Not a People Problem) — with Matt Green
🎟️ Join our Live Workshop on Feb 11: The KPIs every marketing team needs to measure to understand their real influence on pipeline. Save your seat here. Replay included. In this episode of GTM Live, ...Show More