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This is Product Management

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“This is Product Management” interviews brilliant minds across the numerous disciplines that fuel the modern product manager. Episodes span from arts to science, tactics to strategies, confessions to professions. Take a deep dive into user experience...Show More

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181 Building Cars is Product Management

25:00 | Jan 7th

David Riddlebarger, Senior Product Manager at Honda R&D, shares the market research practices he deploys to develop new car concepts and how he presents data to key stakeholders. Get the latest updates from the show at www.thisisproductmanagement.co...Show More

180 Scaling Enterprise Products is Product Management

25:37 | Jan 2nd

Gene Farrell, Senior Vice President of Product at Smartsheet, shares his strategies for scaling enterprise products and how he’s utilizing artificial intelligence to meet customer needs. Get the latest updates from the show at www.thisisproductmanag...Show More

179 Human-Centered Design is Product Management

27:05 | Dec 17th, 2018

Ben Peck, Co-Founder of Front Conference and former Director of Product Design at Jane.com, shares show how human-centered design can help product managers build better products, and how to get to market faster. Get the latest updates from the show a...Show More

178 Finding Product-Market Fit is Product Management

31:06 | Dec 10th, 2018

Dan Olsen, Author of The Lean Product Playbook, shares his five phase approach to finding product market fit, and how to differentiate your product from competitors. Get the latest updates from the show at www.thisisproductmanagement.com.

177 Keeping a Pulse on Consumers is Product Management

25:11 | Dec 3rd, 2018

Anastasia Goodstein, Senior Vice President of Digital at The Advertising Council, and Rachelle Reeder, Director of Strategy and Evaluation at The Advertising Council, share how they adapt to emerging consumer trends and technologies and utilize exper...Show More

176 Moving Fast is Product Management

36:17 | Nov 26th, 2018

David O'Malley, Product Innovation and Digital Transformation leader at General Electric, shares how he helped teams across GE shift from analog to digital and adopt modern product management best practices. Get the latest updates from the show at w...Show More

175 Making Investment Decisions is Product Management

23:08 | Nov 19th, 2018

Nick Hill, Product Manager at Humana, discusses how to get executives to invest in iteration, and why product management is similar to investment management. Get the latest updates from the show at www.thisisproductmanagement.com.

174 Collaborating with Agencies is Product Management

26:54 | Nov 12th, 2018

Jon Arnold, Senior Product Manager at Bridgestone, shares how he’s utilizing agencies to transform his company’s digital retail experience. Get the latest updates from the show at www.thisisproductmanagement.com.

173 Deciding with Data is Product Management

26:56 | Nov 5th, 2018

Jeremy Levy, CEO of Indicative, shares how leading product teams use data to build better products, and what it takes to make shift the way teams make decisions. Get the latest updates from the show at www.thisisproductmanagement.com.

172 Managing Enterprise Products is Product Management

32:37 | Oct 29th, 2018

Blair Reeves, Principal Product Manager at SAS, and Ben Gaines, Group Product Manager at Adobe, share what it takes to be successful as an enterprise product manager. Get the latest updates from the show at www.thisisproductmanagement.com.

171 Growing SaaS Companies is Product Management

29:15 | Oct 22nd, 2018

Kyle Poyar, Senior Director of Market Strategy at OpenView Partners, an expansion stage venture capital firm, share the most effective SaaS pricing and packaging strategies, why product led growth is so important, and the most important SaaS metrics....Show More

170 Navigating Uncertainty is Product Management

28:17 | Oct 15th, 2018

Ryan Singer, Head of Strategy at Basecamp, shares how he manages projects with unknown requirements, eliminates blockers, and avoids unnecessary meetings. Get the latest updates from the show at www.thisisproductmanagement.com.

169 Building an Innovation Community is Product Management

29:28 | Oct 8th, 2018

Joe Kirgues, Co-Founder of gener8tor, a startup accelerator in the Midwest, shares the product management strategies that have helped his 80 portfolio companies grow, how he’s applied those strategies to scale his own company, and his approach to bui...Show More

168 Market Research is Product Management

35:28 | Oct 1st, 2018

Gregg Archibald and Leonard Murphy, Partners at Gen2 Advisors and GreenBook, share what product managers need to know about market research, how product managers and researchers can collaborate more effectively, and how technology is reshaping the fi...Show More

167 Making Change is Product Management

31:44 | Sep 24th, 2018

Amy Radin, former Chief Innovation Officer at Citi, and Author of “The Change Maker’s Playbook,” discusses the most important skills for leading a digital transformation, and how to get cover to build great products. Get the latest updates from the s...Show More

166 UX Research is Product Management

28:44 | Sep 17th, 2018

Aryel Cianflone, UX Researcher at LinkedIn, discusses the most effective research techniques and how she creates presentations that align and inspire her team. Get the latest updates from the show at www.thisisproductmanagement.com.

165 B2B2C is Product Management

30:46 | Sep 10th, 2018

Philip Charles-Pierre, CEO of Semsee, shares strategies for growing B2B2C companies, and how to build products for both business customers and consumer end users. Get the latest updates from the show at www.thisisproductmanagement.com.

164 Prioritizing Opportunities is Product Management

29:46 | Sep 4th, 2018

Charles Battle, Senior Director of Product Management at LendingTree, shares how he evaluates new opportunities, conducts business case analysis, and runs split tests on live products. Get the latest updates from the show at www.thisisproductmanagem...Show More

163 Becoming Customer-Centric is Product Management

21:05 | Aug 27th, 2018

Kimberly Tzeng, Senior Product Manager at LearnVest, a subsidiary of Northwestern Mutual, shares how she shifted her team to a more collaborative and customer-centric approach to product management. Get the latest updates from the show at www.thisis...Show More

162 Discovery Research is Product Management

27:46 | Aug 20th, 2018

Alanna Ford, Innovation Product Manager at AARP, shares how she conducts user research to discover and validate new product concepts. Get the latest updates from the show at www.thisisproductmanagement.com.

161 Making Tradeoffs is Product Management

41:26 | Aug 13th, 2018

Wayne Greene, former Senior Director of Product Management at VMware, discusses how he approaches roadmap prioritization, allocating resources across a portfolio of products, and communicating decisions with key stakeholders. Get the latest updates f...Show More

160 Building Freemium Products is Product Management

33:48 | Aug 6th, 2018

Michael Pici, Director of Product, Growth at Hubspot, shares how he’s launched freemium products to drive adoption of Hubspot’s premium products, and how the company’s go-to-market strategy shifted as it expanded from from a single product to a platf...Show More

159 User Experience Design is Product Management

34:55 | Jul 30th, 2018

Jared Spool, CEO of User Interface Engineering, shares how companies can make design a competitive advantage and two practices for creating a culture of continuous of learning. Get the latest updates from the show at www.thisisproductmanagement.com.

158 Skill Building is Product Management

31:09 | Jul 23rd, 2018

Manav Mishra, VP of Product Management at Teridion, shares the two most important skills that product managers need to have and how he balances strategic thinking with execution. Get the latest updates from the show at www.thisisproductmanagement.co...Show More

157 Hiring a Chief Product Officer is Product Management

31:40 | Jul 16th, 2018

Shelley Perry, Venture Partner at Insight Venture Partners, discusses when and how to hire a Chief Product Officer and what it takes to scale from growth stage to IPO. Get the latest updates from the show at www.thisisproductmanagement.com.

156 Critical Thinking is Product Management

27:06 | Jul 2nd, 2018

Teresa Torres, Product Discovery Coach, shares how product teams can overcome cognitive biases, make better decisions, and drive meaningful outcomes. Get the latest updates from the show at www.thisisproductmanagement.com.

155 Growing Mature Products is Product Management

26:09 | Jun 25th, 2018

Janna Bastow, Co-Founder of Mind the Product and ProdPad, shares her approach to product roadmapping, backlog grooming, and running experiments. Get the latest updates from the show at www.thisisproductmanagement.com.

154 Telling Stories with Data is Product Management

25:04 | Jun 18th, 2018

Harry Stevens, Visual Journalist at Axios, shares how he tells stories using data visualization, and his techniques for avoiding the most common mistakes that people make when interpreting data. Get the latest updates from the show at www.thisisprod...Show More

153 Conversion Optimization is Product Management

27:06 | Jun 11th, 2018

Claire Vo, VP of Product at Optimizely, shares her approach to boosting conversion rates and running experiments that deliver value. Get the latest updates from the show at www.thisisproductmanagement.com.

152 Executive Coaching is Product Management

37:11 | Jun 4th, 2018

Crystal Fernando, Partner at WhatBox Partners and Former Head of Global Delivery at InterContinental Hotels Group, shares how to build high-performing teams and her approach to coaching innovation leaders. Get the latest updates from the show at www...Show More

151 Getting Things Done is Product Management

31:05 | May 29th, 2018

David Allen, Author of Getting Things Done: The Art of Stress-Free Productivity, discusses how to manage complex projects and free your mind for ideas and decision-making. Get the latest updates from the show at www.thisisproductmanagement.com.

150 Recurring Revenue is Product Management

29:28 | May 21st, 2018

Tara Seshan, Product Manager at Stripe, shares how she created the roadmap for a new product launch and how to apply product management thinking to monetization and billing. Get the latest updates from the show at www.thisisproductmanagement.com.

149 Navigating Regulatory Hurdles is Product Management

30:05 | May 14th, 2018

Gautam Shah, Entrepreneur in Residence at Vonzos Partners, shares how he collaborates with legal teams and adapts to changes in regulation. Get the latest updates from the show at www.thisisproductmanagement.com.

148 Navigating Reorgs is Product Management

28:57 | May 7th, 2018

Stephen Heidari-Robinson and Suzanne Heywood, Authors of “Reorg: How to Get It Right”, share how reorgs can help companies adapt to market changes, and strategies for product teams to navigate them successfully. Get the latest updates from the show a...Show More

147 Managing Distributed Teams is Product Management

34:38 | Apr 30th, 2018

Sarah Kuehnle, Head of Product at Dribbble, discusses the benefits of remote work, how she fosters a strong company culture, and effective strategies for remote collaboration. Get the latest updates from the show at www.thisisproductmanagement.com.

146 Infusing Startup Culture is Product Management

33:57 | Apr 16th, 2018

Alex Gruber, Senior Director of Product at Vonage, shares how he infuses a startup-minded culture within a large organization, and how he drives a transition to agile product management. Get the latest updates from the show at www.thisisproductmanage...Show More

145 Transforming Organizations is Product Management

42:02 | Apr 9th, 2018

Frits Habermann, CEO of PicMonkey and former CTO of Lynda.com, shares how he’s led companies through cultural transformations, acquisitions, and new product launches. Get the latest updates from the show at www.thisisproductmanagement.com.

144 Building Search Features is Product Management

29:29 | Apr 2nd, 2018

Kanishka Maheshwari, former Director of Product at Salesforce, shares how he applied machine learning and experimentation to build Salesforce’s most used feature, how he collaborates with engineers, and how company culture contributes to growth. Get ...Show More

143 Building Hardware is Product Management

33:03 | Mar 26th, 2018

Aaron Holm, CEO of Blokable, shares best practices for developing physical products, his approach to prototyping a physical space, and how he created a scalable product for a slow-moving industry. Get the latest updates from the show at www.thisispro...Show More

142 Decentralizing Decision-Making is Product Management

32:43 | Mar 19th, 2018

Justin Bauer, VP of Product at Amplitude, shares his approach to forming teams that are empowered to make decisions, strategies for improving user retention, and how to get your organization started with data-driven decision making. Get the latest up...Show More

141 Enterprise Client Management is Product Management

23:52 | Mar 12th, 2018

Justin DiPietro, COO of SaleMove, shares how he handles feature requests from Fortune 500 clients, prioritizes opportunities, and creates product roadmaps. Get the latest updates from the show at www.thisisproductmanagement.com.

140 Mastering Quantitative Research is Product Management

26:38 | Mar 5th, 2018

Suhail Doshi, CEO of Mixpanel, shares best practices for using in-product analytics to make better product decisions, how to balance vision with data-driven decision making. Get the latest updates from the show at www.thisisproductmanagement.com.

139 Starting a New Business Unit is Product Management

36:59 | Feb 26th, 2018

Andres Glusman, Head of Meetups at WeWork and former Chief Strategy Officer at Meetup, and Michael Curtes, Product Director at Meetup, discuss how Meetup validated its initial business model, how the company will integrate with WeWork after being acq...Show More

138 Becoming Data-Driven is Product Management

30:42 | Feb 19th, 2018

Sam Nordstrom, Product Manager at Intuit, shares how Intuit transformed into a more customer-centric company, and his approach to conducting quantitative research and making data-driven decisions. Get the latest updates from the show at www.thisispro...Show More

137 Thinking in Bets is Product Management

39:20 | Feb 12th, 2018

Annie Duke, Author of Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts, and former professional poker player, shares her approach to making decisions in an uncertain environment, overcoming cognitive biases that lead to po...Show More

136 Building a Product Portfolio is Product Management

33:46 | Feb 5th, 2018

Deanna Ballew, VP of Product Development at Widen, shares how she transformed a services company into a software company, using agile product development methodologies to build a portfolio of products in the process. Get the latest updates from the s...Show More

135 Creative Thinking is Product Management

28:57 | Jan 29th, 2018

Jon Kolko, Author of Creative Clarity: A Practical Guide for Bringing Creative Thinking Into Your Company, shares how to foster creative thinking and build products that emotionally resonate with users. Get the latest updates from the show at www.thi...Show More

134 Vision and Strategy is Product Management

25:18 | Jan 22nd, 2018

Marty Cagan, Partner at Silicon Valley Product Group and Author of Inspired: How to Create Tech Products Customers Love, shares how to craft product vision and strategy, modern best practices for product roadmapping, and his framework for prioritizin...Show More

133 Giving Feedback is Product Management

21:58 | Jan 16th, 2018

Raphael Crawford-Marks, CEO of Bonusly, discusses how to give feedback to your team and create a culture that fosters high-performance and good decision-making. Get the latest updates from the show at www.thisisproductmanagement.com.

132 Building High-Performing Teams is Product Management

32:01 | Jan 8th, 2018

Nikita Dyer, Product Lead at Trello, shares her approach to building high-performing product teams, achieving alignment on critical decisions, and navigating change and uncertainty. Get the latest updates from the show at www.thisisproductmanagement....Show More

131 Blockchain is Product Management

36:05 | Jan 2nd, 2018

Brian Tubergen, Head of Product at CoinList and former Director of Product at AngelList, explains the basics of blockchain technology, the challenges and opportunities in building blockchain products, and the strategy behind starting CoinList at Ange...Show More

130 Getting Stuff Done is Product Management

35:19 | Dec 18th, 2017

Tiago Forte, Founder of Forte Labs, shares his approach to achieving focus in a fast-paced work environment, managing projects with multiple stakeholders, and “building a second brain.” Get the latest updates from the show at www.thisisproductmanagem...Show More

129 Revenue is Product Management

19:37 | Dec 11th, 2017

Jeff Morris, Director of Product Management - Revenue at Tinder, shares his approach to identifying monetization opportunities, launching new products, and measuring success. Get the latest updates from the show at www.thisisproductmanagement.com.

128 Emerging Technology is Product Management

26:57 | Dec 4th, 2017

Phillip Easter, Director of Mobile Apps & Wearables at American Airlines, shares how he’s leveraging emerging technologies and partnering with startups to reshape customer experience. Get the latest updates from the show at www.thisisproductmanagemen...Show More

127 Working Smarter is Product Management

29:05 | Nov 27th, 2017

Jason Fried, CEO of Basecamp, shares his unique approach to creating a productive work environment, including how he eliminates meetings and creates autonomous teams. Get the latest updates from the show at www.thisisproductmanagement.com.

126 Market Leadership is Product Management

31:51 | Nov 20th, 2017

Jeetu Patel, Chief Product Officer at Box, shares his best advice for launching products in new markets and building high-performing teams. Get the latest updates from the show at www.thisisproductmanagement.com.

125 Continuous Transformation is Product Management

28:01 | Nov 13th, 2017

Eric Ries, Author of The Lean Startup and The Startup Way, shares the management practices that can help leaders inspire innovation and develop breakthrough products. Get the latest updates from the show at www.thisisproductmanagement.com.

124 Research and Development is Product Management

0:00 | Nov 6th, 2017

Marc Rubner, VP of Product Management and Marketing at Blackboard, shares how he builds new products from within established companies and how he inspires his customers in the edtech market to buy. Get the latest updates from the show at www.thisispr...Show More

124 Research and Development is Product Management

41:57 | Nov 6th, 2017

Marc Rubner, VP of Product Management and Marketing at Blackboard, shares how he builds new products from within established companies and how he inspires his customers in the edtech market to buy. Get the latest updates from the show at www.thisispr...Show More

123 Conquering a Category is Product Management

42:40 | Oct 30th, 2017

Michel Feaster, CEO of Usermind, shares her approach to building and managing a portfolio of products, prioritizing opportunities, and conquering a category. Get the latest updates from the show at www.thisisproductmanagement.com.

122 Navigating Policy is Product Management

34:39 | Oct 23rd, 2017

Kelly Taylor and Natalie Kates, Product Managers at the US Digital Service, share how they collaborate with policy experts and leverage policy changes as a competitive advantage. Get the latest updates from the show at www.thisisproductmanagement.com...Show More

121 Building Human Machines is Product Management

29:25 | Oct 16th, 2017

Tommi Forsström, VP of Product at Shutterstock, shares how he builds and motivates teams and instills a strong product culture. Get the latest updates from the show at www.thisisproductmanagement.com.

120 Agile Transformation is Product Management

41:01 | Oct 10th, 2017

Andrea Schneider, Acting Director of Product Management at the IRS, and Lauren Gilchrist, Director at Pivotal Labs, share how they shifted the IRS from Waterfall to Agile development and reduced time to release from two years to nine weeks. Get the l...Show More

119 Democratizing Data is Product Management

29:16 | Oct 2nd, 2017

Jeff Feng, Product Manager at Airbnb, shares how he launched “Data University” to empower employees to make data-informed decisions and how he got over a third of employees to attend a course. Get the latest updates from the show at www.thisisproduct...Show More

118 Crafting a Vision is Product Management

27:59 | Sep 18th, 2017

Blade Kotelly, Leader of the Advanced Concept Lab at Sonos and a Senior Lecturer at MIT, shares how to create an inspiring product vision and his three phase process for developing innovative ideas. Get the latest updates from the show at www.thisisp...Show More

117 Negotiation is Product Management

30:06 | Sep 11th, 2017

Chris Voss, Author of Never Split the Difference, shares how to pitch a new idea to senior stakeholders and how to stay calm during a challenging conversation. Get the latest updates from the show at www.thisisproductmanagement.com.

116 M&A Integration is Product Management

32:22 | Sep 5th, 2017

Craig Mullett, President at Branison Group, shares how M&A can help companies expand their product offering, and the keys to successfully integrating product and culture after an acquisition. Get the latest updates from the show at www.thisisproductm...Show More

115 Starting a Leadership Role is Product Management

27:36 | Aug 28th, 2017

George Bradt, Chairman of Prime Genesis, shares what new leaders need to do to achieve results and how to create an experiment-driven company culture. Get the latest updates from the show at www.thisisproductmanagement.com.

114 Building SaaS is Product Management

35:42 | Aug 21st, 2017

Dan Martell, CEO of Clarity and Investor in Intercom, Unbounce and Udemy, shares his best techniques for validating SaaS product and feature ideas and how he aligns his team when changing the product roadmap. Get the latest updates from the show at w...Show More

113 High-Impact Experimentation is Product Management

33:41 | Aug 14th, 2017

Holly Hester-Reilly, Product Consultant and former Product Owner at Shutterstock, shares how she runs experiments to test critical assumptions and make better decisions throughout the product lifecycle. Get the latest updates from the show at www.thi...Show More

112 Employee Experience is Product Management

37:02 | Aug 7th, 2017

Lina Stern, Head of Employee Experience and Organizational Design at LearnVest, shares how to instill an innovative company culture, the best way to motivate employees, and best practices for navigating a cultural shift after an acquisition. Get the ...Show More

111 Motivating Users is Product Management

58:45 | Jul 31st, 2017

Eric Feige, General Manager at Magenic and former Vice President of Digital Transformation at Prudential, and Dr. Scott Rigby, CEO of Immersyve, discuss the psychology behind motivating users and how to make the case for a new idea at a large company...Show More

110 Continuous Innovation is Product Management

36:53 | Jul 24th, 2017

Jeff Gothelf, Author of Lean UX and Sense and Respond, discusses why product teams need to manage for outcomes instead of outputs, and what leaders need do to empower their teams to continuously innovate. Get the latest updates from the show at www.t...Show More

109 Behavioral Psychology is Product Management

43:18 | Jul 17th, 2017

Matt Wallaert, former Director at Microsoft Ventures and Chief Product Officer at Thrive, shares how he’s applied psychology to drive behavioral change in education and personal finance. Get the latest updates from the show at www.thisisproductmanage...Show More

108 Creative Strategy Generation is Product Management

28:12 | Jul 10th, 2017

Bob Caporale, President of Sequent Learning Networks, shares the steps to developing an effective product strategy and how to adapt a strategy based on customer insights. Get the latest updates from the show at www.thisisproductmanagement.com.

107 Mobile Strategy is Product Management

36:10 | Jul 3rd, 2017

Russ Miller, Mobile Solutions Architect at Magenic, discusses the emerging opportunities for mobile technologies, how to fit mobile into a digital strategy, and the best tools and methodologies for developing mobile products. Get the latest updates f...Show More

106 Building APIs is Product Management

46:59 | Jun 26th, 2017

Jeremy Glassenberg, Product Consultant and former Platform Manager at Box, shares how to launch a successful API, including his best advice for growing a developer ecosystem and integrating with app marketplaces. Get the latest updates from the show ...Show More

105 Mastering the Design Sprint is Product Management

32:58 | Jun 19th, 2017

Jay Melone, Partner at New Haircut, shares how design sprints can help product teams validate ideas in just five days and what product leaders must do before, during and after a design sprint to ensure it’s successful. Get the latest updates from the...Show More

104 Getting Out of The Classroom is Product Management

33:48 | Jun 12th, 2017

Cole Mercer, Senior Product Manager at SoundCloud, shares how to prepare for a role as a product manager, the role of intuition in product management, and how to land the best job opportunities. Get the latest updates from the show at www.thisisprodu...Show More

103 Consulting is Product Management

35:05 | Jun 5th, 2017

Tami Reiss, Product Lead at Justworks and former Product Consultant, shares how she gets clients to buy-in to her strategies, the pros and cons of consulting as a career path, and the best ways to get new clients. Get the latest updates from the show...Show More

102 Building Internal Solutions is Product Management

21:46 | May 30th, 2017

Michael Montecuollo, Director of User Experience and Design at DOOR3, shares how he conducts user research when the client is the end user how he aligns stakeholders on a project’s priorities. Get the latest updates from the show at www.thisisproduct...Show More

101 B2B is Product Management

30:21 | May 22nd, 2017

Aakriti Agarwal, Deployments and Growth at Blend and former Product Manager at Palantir, shares how she gains insights to make a meaningful impact on her customers’ bottom line and how she handles feature requests from customers with big budgets. Get...Show More

100 Perfecting the Kickoff Meeting is Product Management

32:25 | May 15th, 2017

Katie Guernsey, Product Manager at STRV, shares how to influence key stakeholders with a compelling presentation and align product teams to execute on a vision. Get the latest updates from the show at www.thisisproductmanagement.com.

099 Pricing is Product Management

28:46 | May 8th, 2017

Patrick Campbell, CEO of Price Intelligently, shares the best strategies and tactics for pricing a product and what product managers can do to increase the perceived value of their offerings. Get the latest updates from the show at www.thisisproductm...Show More

098 Corporate Transformation is Product Management

36:47 | May 1st, 2017

Aaron Eden, Co-Founder and Chief Operating Officer of Moves The Needle, shares how he brought Lean innovation principles to his former company, Intuit, and launched 100 internal startups in 100 days. Get the latest updates from the show at thisisprod...Show More

097 Soldier Feedback is Product Management

41:15 | Apr 24th, 2017

Brian Vogt, a Modeling and Simulation Officer for the US Army, shares how he tests the viability of new tools for soldiers to use on the battlefield and how he communicates the ROI of prototyping. Get the latest updates from the show at www.thisispro...Show More

096 Reinvention is Product Management

30:45 | Apr 17th, 2017

Ha-Hoa Hamano, Senior Product Manager at NPR, shares her approach to meeting the changing needs of users and how she rallies stakeholders around key product decisions. Get the latest updates from the show at www.thisisproductmanagement.com.

095 Asking the Right Questions is Product Management

28:20 | Apr 10th, 2017

Noopur Bakshi, Senior Product Manager at Adobe, shares the most effective user interview questions and what she does before each interview to ensure that she gains meaningful insights. Get the latest updates from the show at www.thisisproductmanageme...Show More

094 Customer Experience is Product Management

33:30 | Apr 3rd, 2017

Anthony Schrauth, Chief Innovation Officer at Betterment, shares how insights from his customer experience team inform product decisions and what he’s learned growing his company from 4 to 224 people. Get the latest updates from the show at www.thisi...Show More

093 Being In The Right Place is Product Management

30:40 | Mar 27th, 2017

Len Sherman, Executive in Residence at Columbia Business School and former Senior Executive at Accenture, discusses why so few companies sustain market leadership, what leadership is required to do so, and what product managers can do to make an impa...Show More

092 Ideation is Product Management

27:57 | Mar 20th, 2017

Bryan Mattimore, Co-Founder at Growth Engine, shares the techniques he’s used to help companies like Kraft and Ford generate new ideas and how to bring ideas to market from within a large organization. Get the latest updates from the show at www.this...Show More

091 Intrapreneurship is Product Management

36:00 | Mar 13th, 2017

Simone Ahuja, Founder of Blood Orange and Columnist at HBR.org, shares how companies can retain and empower entrepreneurial employees and what intrapreneurs can do to break through bureaucracy. Get the latest updates from the show at www.thisisproduc...Show More

090 Cutting Through Red Tape is Product Management

35:36 | Mar 6th, 2017

Thor Ernstsson, CEO of Alpha, shares the greatest obstacles to building great products and how product managers can start practicing experimentation inside a large organization. Get the latest updates from the show at www.thisisproductmanagement.com.

089 Staying a Step Ahead is Product Management

32:29 | Feb 27th, 2017

Saad Khan, Head of Product at ConsumerAffairs, shares what he believes is the most common fallacy about innovation, why he mandates customer discovery interviews at his company, and how to stay a step ahead of customer needs. Get the latest updates f...Show More

088 Attending Events is Product Management

22:35 | Feb 20th, 2017

Mike Belsito, Co-Founder of Product Collective and Organizer of the Industry conference, shares how product managers can find great events and how to make the most of networking opportunities at conferences. Get the latest updates from the show at ww...Show More

087 Yin and Yang is Product Management

22:04 | Feb 13th, 2017

John Vars, Chief Product Officer at Varo Money and former Chief Product Officer of TaskRabbit, shares the opposing factors product managers need to weigh when it comes to data-driven decision-making, stakeholder management, and prioritization. Get th...Show More

086 Learning to Bootstrap is Product Management

27:59 | Feb 6th, 2017

Owen Adams, SVP of Product at The Muse, shares how product managers can transition from large companies to startups, how to operate with resource constraints, and what large companies can learn from startups. Get the latest updates from the show at w...Show More

085 Jobs to Be Done is Product Management

26:56 | Jan 30th, 2017

Karen Dillon, Contributing Editor of Harvard Business Review and Co-Author of Competing Against Luck, dissects the most common challenges for corporate innovation efforts and shares how understanding customers’ job to be done can help product teams m...Show More

084 Self-Awareness is Product Management

47:17 | Jan 23rd, 2017

Kelley Amadei, Founder of SparkShift, discusses the role of self-awareness in effective leadership and how product managers can build healthier habits as they grow into leadership roles. Get the latest updates from the show at www.thisisproductmanage...Show More

083 Chaos is Product Management

36:35 | Jan 16th, 2017

Brian Donohue, Product Manager at Intercom, explains how to balance process with chaos and how to continue shipping to learn from customers as a company grows. Get the latest updates from the show at www.thisisproductmanagement.com.

082 Intuition is Product Management

19:36 | Jan 9th, 2017

Paul Yokota, Director of Product at Animoto, discusses the role of intuition in product management, how to balance data with vision, and how to communicate decisions to key stakeholders. Get the latest updates from the show at www.thisisproductmanage...Show More

081 Team Intelligence is Product Management

26:56 | Jan 3rd, 2017

Kevin Steigerwald, Chief Product Officer at Notion, shares how to translate customer data into decisions and how to build consensus amongst key stakeholders. Get the latest updates from the show at www.thisisproductmanagement.com.

080 Empathy is Product Management

20:01 | Dec 26th, 2016

Jon Stross, Co-Founder of Greenhouse, shares why developing empathy is more powerful than having domain expertise, why product managers should do customer support, and how he validated demand for Greenhouse. Get the latest updates from the show at ww...Show More

079 The Internet of Things is Product Management

23:24 | Dec 19th, 2016

Daniel Elizalde, Author, Product Leader and Stanford Professor, explores the potential of the internet of things, the impact it will have on product teams, and why collaboration is the key to success. Get the latest updates from the show at www.thisi...Show More

078 Assessing Market Viability is Product Management

30:41 | Dec 12th, 2016

Christophe Gillet, VP of Product Management at Vimeo, shares his swiss army knife of product validation techniques and zeros in on how to prioritize customer feedback. Get the latest updates from the show at www.thisisproductmanagement.com.

077 API Integration is Product Management

23:05 | Dec 5th, 2016

Mike Knoop, Chief Product Officer of Zapier, shares how API integrations can make a product more valuable to users and how product teams can develop empathy for customers. Get the latest updates from the show at www.thisisproductmanagement.com.

076 Venture Capital is Product Management

37:50 | Nov 28th, 2016

Kevin Lee, VC Associate at FundersClub and Founder of Product Manager HQ, discusses how product management varies between companies, the importance of finding the right role and what technologies and markets he’s excited about right now. Get the late...Show More

075 Creatively Saying No is Product Management

23:56 | Nov 21st, 2016

Erin Essex, Creative Director of Webonise, shares how to say ‘no’ without being confrontational and how to educate your team on when and how to do the same. Get the latest updates from the show at www.thisisproductmanagement.com.

074 Strategic Storytelling is Product Management

23:09 | Nov 14th, 2016

Andy Raskin, a strategic messaging consultant, shares the five key components of an effective story and the secrets to getting buy-in for a big decision. Get the latest updates from the show at www.thisisproductmanagement.com.

073 Exploratory Research is Product Management

20:12 | Nov 7th, 2016

Teena Singh, Director of User Experience at ADP, shares why she interviews customers at their workplace, how to craft user stories with context and the role of domain expertise in product management. Get the latest updates from the show at www.thisis...Show More

072 Partnering with an Agency is Product Management

22:43 | Oct 31st, 2016

Atandra Burman, Director of Product & Program Management at Y Media Labs, shares the keys to successful agency-client relationships, how to execute customer research effectively and best practices for communicating throughout the product lifecycle. G...Show More

071 Persuasive Design is Product Management

28:34 | Oct 24th, 2016

Victor Yocco, Author and Research Director at EY-Intuitive, shares the psychological principles that drive user adoption and how product teams can use these principles to build more engaging products. Get the latest updates from the show at www.thisi...Show More

070 Handling Feature Requests is Product Management

20:57 | Oct 17th, 2016

Michael Sacca, Head of partnerships at Crew, discusses the value of partnerships, how to evaluate feature requests, and creative ways of saying ‘no’. Get the latest updates from the show at www.thisisproductmanagement.com.

069 Bottom Up Selling is Product Management

18:15 | Oct 10th, 2016

Ryan Burke, VP of Sales at InVision, discusses the art of bottom up selling, how continuous improvement increases customer adoption and how product teams should interface with sales teams. Get the latest updates from the show at www.thisisproductmana...Show More

068 International Growth is Product Management

29:48 | Oct 3rd, 2016

Vinay Ramani, Head of Global Growth at Uber, shares his playbook for building products and teams in new markets, the importance of entrepreneurial and empathic team leaders and why culture is critical to international growth. Get the latest updates f...Show More

067 Breakthrough Innovation is Product Management

20:54 | Sep 26th, 2016

Flavio Masson, Head of Innovation at AARP Life Reimagined, shares the mindsets and culture needed for breakthrough innovation and the key metrics to consider when validating and scaling a new product or feature. Get the latest updates from the show a...Show More

066 Getting Out of The Office is Product Management

21:43 | Sep 19th, 2016

Aarron Walter, VP of Design Education at InVision, discusses making informed design decisions based on customer feedback and scaling best practices across an organization. Get the latest updates from the show at www.thisisproductmanagement.com.

065 Active Process is Product Management

34:45 | Sep 12th, 2016

Samuel Clemens, Founder and Chief Product Officer at InsightSquared, discusses the purpose and implementation of process in product management and how his approach differs from our past guest, David Cancel. Get the latest updates from the show at www...Show More

064 No Bullsh*t Lean is Product Management

37:23 | Sep 6th, 2016

Bob Dorf, Author of The Startup Owner’s Manual, shares how product managers and the c-suite can embrace a culture of innovation and how companies can incentivize employees to take risks. Get the latest updates from the show at www.thisisproductmanage...Show More

063 User Science is Product Management

17:45 | Aug 29th, 2016

Brent Tworetzky, Executive Vice President of Product at XO Group, shares his philosophy of user science and explains how to assess customer perceptions when developing new features. Get the latest updates from the show at www.thisisproductmanagement....Show More

062 Recruiting is Product Management

26:16 | Aug 22nd, 2016

Rick Aronstein, Head of Product Recruitment at AC Lion, shares how companies can recruit the best product managers, how to assess culture fit and how product managers can find their next great opportunity. Get the latest updates from the show at www....Show More

061 Mobile Product Design is Product Management

19:19 | Aug 15th, 2016

Alicia Dixon, Senior Product Manager at Hilton Worldwide, explains the key differences between mobile and web product management, including gaining customer insights and communicating with key stakeholders. Get the latest updates from the show at www...Show More

060 Rallying Stakeholders is Product Management

29:31 | Aug 8th, 2016

Joe Lalley, Digital and Social Strategy Director at PwC, shares how to align stakeholders and make the case for key product decisions based on his experience building PwC’s homepage. Get the latest updates from the show at www.thisisproductmanagement...Show More

059 Adopting Mobile is Product Management

28:23 | Aug 1st, 2016

Warren Wan, Director of Product at Under Armour Connected Fitness, discusses what opportunities mobile presents for large companies, how to transition from a startup into a large company, and his user engagement lessons learned while at MyFitnessPal....Show More

058 Interviewing for the Job is Product Management

16:36 | Jul 25th, 2016

Ellen Chisa, VP of Product at Lola, discusses best practices for interviewing for a product management role and how product managers can better collaborate with their design colleagues. Get the latest updates from the show at www.thisisproductmanagem...Show More

057 Customer Development is Product Management

32:59 | Jul 18th, 2016

Cindy Alvarez, Director of User Experience at Yammer (a Microsoft company), shares how she advocated for Lean methodologies at her organization and how to gain meaningful insights from customer interviews. Get the latest updates from the show at www....Show More

056 Chronicling Corporate Innovation is Product Management

29:56 | Jul 11th, 2016

Scott Kirsner, Columnist for The Boston Globe and Founder of Innovation Leader, shares the latest strategies in corporate innovation and how leaders can enable employees to be more entrepreneurial. Get the latest updates from the show at www.thisispr...Show More

055 Media Monetization and Distribution is Product Management

25:06 | Jul 5th, 2016

Dan Blumberg, Product Director for New York Times Global, shares how his team runs experiments, strategies for media monetization and new opportunities for content distribution. Get the latest updates from the show at www.thisisproductmanagement.com.

054 Navigating Human Complexity is Product Management

36:07 | Jun 20th, 2016

Matt LeMay, Co-Founder of Constellate Data and Former Head of Consumer Product at Bitly, talks about how to influence without authority and how to utilize qualitative and quantitative data. Get the latest updates from the show at www.thisisproductman...Show More

053 Scaling is Product Management

38:43 | Jun 6th, 2016

Brandon Chu, Product Manager at Shopify, shares how to install a customer empathy engine in a growing organization and how to increase speed despite complexity. Get the latest updates from the show at www.thisisproductmanagement.com.

052 Building a Customer-Driven Product Team is Product Management

42:39 | May 23rd, 2016

David Cancel, CEO of Drift and former Chief Product Officer at Hubspot, shares how to structure product teams and how autonomy increases employee retention and customer-centricity. Get the latest updates from the show at www.thisisproductmanagement.c...Show More

051 Overcoming Challenges is Product Management

28:04 | May 9th, 2016

Brian Lawley, CEO of 280 Group, shares the most common challenges in product management today and what product managers can do to solve them. Get the latest updates from the show at www.thisisproductmanagement.com.

050 10% Entrepreneurship is Product Management

26:33 | Apr 25th, 2016

Patrick McGinnis, angel investor and author of The 10% Entrepreneur, shares how having a side project can help product managers and the best time management strategies for doing so. Get the latest updates from the show at www.thisisproductmanagement....Show More

049 Keeping Business in Mind is Product Management

30:14 | Apr 11th, 2016

Jesus Ramirez, VP of Product at Tallwave, discusses what he believes are the most overlooked aspects of product management: design, branding, and user acquisition. Get the latest updates from the show at www.thisisproductmanagement.com.

048 Organizational Design is Product Management

26:34 | Mar 28th, 2016

Stacey Weber, an Instructor at Pragmatic Marketing, shares how product management fits into an organization's structure, the role innovation teams play in entering new markets, and how product and innovation teams can collaborate. Get the latest upda...Show More

047 The Build Trap is Product Management

35:59 | Mar 14th, 2016

Melissa Perri, Product Consultant and Speaker, discusses how to balance getting to market quickly with validating that there’s demand for what you’re building, the importance of focusing on outcomes rather than outputs, and how to squash a poor perfo...Show More

046 Artificial Intelligence is Product Management

31:19 | Feb 29th, 2016

Dennis Mortensen, Founder of x.ai, discusses how to lead a product team building “invisible software” and how to set a strategy and roadmap towards artificial intelligence. Get the latest updates from the show at www.thisisproductmanagement.com.

045 Getting Strategy Right is Product Management

29:14 | Feb 15th, 2016

Steven Haines, CEO of Sequent Learning Networks and the author of The Product Manager’s Survival Guide, shares how to set and execute a strategy and how to bake customer insights into a product roadmap. Get the latest updates from the show at www.thi...Show More

044 Simplicity is Product Management

21:58 | Feb 1st, 2016

Dan Ward, Author of The Simplicity Cycle and former Military Officer, shares what it takes to simplify mission-critical projects, how to balance speed and quality, and when adding complexity can be just the ingredient you need. Get the latest updates...Show More

043 Job Training is Product Management

16:18 | Jan 18th, 2016

Carlos González de Villaumbrosia, Founder of Product School, shares how to transition into product management, best practices for job interviews, and how to grow into a leadership role. Get the latest updates from the show at www.thisisproductmanagem...Show More

042 Cross-Platform Implementation is Product Management

22:56 | Jan 4th, 2016

Karen Landry, Product Director at Mindgrub, shares the opportunities and challenges presented by consumers armed with numerous devices, and how to communicate throughout the product development process. Get the latest updates from the show at www.thi...Show More

041 Doing Meetings Right is Product Management

28:29 | Dec 21st, 2015

Thibaut Davoult, Product Marketer at Wisembly, shares guidelines for determining when a meeting is necessary and best practices for managing meetings before, during and after. Get the latest updates from the show at www.thisisproductmanagement.com.

040 Corporate Training is Product Management

30:33 | Dec 7th, 2015

Anuraag Verma, Head of Business Development at Alpha UX, shares what makes an effective training program, how to ensure that employees get the most out of it, and how to put learning into practice. Get the latest updates from the show at www.thisispr...Show More

039 Design Leadership is Product Management

32:57 | Nov 22nd, 2015

Richard Banfield, CEO of Fresh Tilled Soil, shares how to foster a design focused culture, how to recruit the best talent, and advice for managing a growing team. Get the latest updates from the show at www.thisisproductmanagement.com.

038 Training is Product Management

37:12 | Nov 16th, 2015

Jeremy Horn, Founder of The Product Group and The Product Mentor, shares how product managers can find mentors, how to get new hires up to speed, and how senior product managers can grow into leaders. Get the latest updates from the show at www.thisi...Show More

037 Sales is Product Management

33:03 | Nov 8th, 2015

Steli Efti, CEO of Close.io, shares how product teams can leverage sales teams before and after product-market fit and how to scale a sales team. Get the latest updates from the show at www.thisisproductmanagement.com.

036 Go-to-Market Strategy is Product Management

25:18 | Nov 1st, 2015

Marc Sirkin, CMO at SpendBoss and former Director at PWC, shares how product managers can support go-to-market strategy and his advice for unlocking collaboration between product management and marketing teams. Get the latest updates from the show at...Show More

035 Keeping Up with Technology is Product Management

25:35 | Oct 25th, 2015

Vivek Bedi, Head of Product at LearnVest, shares his perspective on the importance of being technical and how to stay on top of the latest consumer trends. Get the latest updates from the show at www.thisisproductmanagement.com.

034 Psychological Distance is Product Management

21:50 | Oct 19th, 2015

Rebecca Hamilton, Georgetown Professor and Harvard Business Review Contributor, shares the ramifications of psychological distance in the user research process and how product managers can leverage it to get more accurate feedback. Get the latest upd...Show More

033 Adapting Lean is Product Management

31:17 | Oct 11th, 2015

Brant Cooper, New York Times Bestselling Author of The Lean Entrepreneur and Founder of Moves The Needle, shares how large companies adapt Lean to spark innovation and how product managers can shift from executing to learning. Get the latest updates ...Show More

032 User Experience is Product Management

41:07 | Oct 5th, 2015

Sarah Doody, user experience designer and product strategist, speaks about the role of storytelling in product management and how data informs UX decisions. Get the latest updates from the show at www.thisisproductmanagement.com.

031 Incubation is Product Management

27:26 | Sep 27th, 2015

Jeremiah Zinn, Chief Product Officer at Bark & Co., shares the incubation process his company has built to enable continuous innovation and the methodology they use to validate new product concepts. Get the latest updates from the show at www.thisisp...Show More

030 Internal Politics is Product Management

22:54 | Sep 21st, 2015

Helen Bui, Founder of Stash-it and former Head of Innovation Management at News Corp, shares how to champion and execute innovation initiatives at large organizations, and best practices for communicating with key stakeholders. Get the latest updates...Show More

029 Collaboration is Product Management

19:42 | Sep 13th, 2015

Helen Altshuler, CTO of Peer IQ and former Executive Director of Technology at JP Morgan Chase, shares how product managers can collaborate with designers and engineers in an agile environment, and how to communicate with the c-suite. Get the latest ...Show More

028 Empowering Employees is Product Management

23:08 | Sep 7th, 2015

Carie Davis, Partner at Your Ideas Are Terrible and former Global Director of Innovation at Coca Cola, tells us why employee excitement from innovation workshops wears off and how large organizations can rethink incentive structures. Get the latest u...Show More

027 User Onboarding is Product Management

31:11 | Aug 31st, 2015

Kevin Dewalt, Entrepreneur and Angel Investor, shares how to use content and relationship management to onboard new customers and why he thinks relying too heavily on quantitative metrics can lead product teams astray. Get the latest updates from the...Show More

026 Diversity is Product Management

25:06 | Aug 24th, 2015

Scarlett Sieber, Senior Vice President of Open Innovation at BBVA, shares how diversity can help product teams, what organizations can do to attract diverse talent, and what men can do to move the conversation forward. Get the latest updates from the...Show More

025 Designing for Agile is Product Management

45:09 | Aug 16th, 2015

Jonathan Berger, former Associate Director of Product Design at Pivotal Labs, uncovers the pitfalls of the status quo in Agile environments and how borrowing concepts from extreme programming can enable product designers to operate more effectively. ...Show More

024 Statistics is Product Management

35:33 | Aug 9th, 2015

Naira Musallam and Tim Lawton from Frontier7 discuss the role of statistical significance in product management, data analysis, and the viability of traditional market research. Get the latest updates from the show at www.thisisproductmanagement.com.

023 Partnership is Product Management

24:50 | Aug 2nd, 2015

Scott Pollack, Head of Business Development at SumAll, shares how startups and large companies can form valuable partnerships, and how product teams can capitalize them. Get the latest updates from the show at www.thisisproductmanagement.com.

022 Iteration is Product Management

44:05 | Jul 27th, 2015

Michael Bamberger, Co-Founder of Alpha UX, talks substantiating intuition with data, aligning stakeholders to create an environment for iteration, and using data to make decisions. Get the latest updates from the show at www.thisisproductmanagement.c...Show More

021 Mentorship is Product Management

28:08 | Jul 19th, 2015

Ben Foster, former product leader at Opower and eBay, shares how to find the perfect mentor and what mentors can do to be most effective. Get the latest updates from the show at www.thisisproductmanagement.com.

020 Data-Driven Decision Making

18:57 | Jul 13th, 2015

Maggie Jan, Data Scientist at Keen.io, tells us about the importance of looking at trends in data, the shortcomings of intuition, and how to build dashboards for interpreting metrics. Get the latest updates from the show at www.thisisproductmanagemen...Show More

019 Developer Evangelism is Product Management

46:35 | Jul 5th, 2015

Tim Falls, Vice President of Community at Keen.io, tells us how an API can facilitate product and distribution partnerships, how developer evangelism can improve your product, and the first steps to take in building out a developer evangelism initiat...Show More

018 Conversion is Product Management

26:48 | Jun 28th, 2015

Jason Schwartz, Product Owner of Conversion at Spotify, talks about cohort analysis, analyzing user behavior, and how to convert freemium users into paying customers. Get the latest updates from the show at www.thisisproductmanagement.com.

017 Data Analysis is Product Management

32:03 | Jun 21st, 2015

Max Galka, founder of Metrocosm and Revaluate, tells us about running tests, understanding some of the challenges of data collection and analysis, and adapting best practices to specific use cases and organizations. Get the latest updates from the sh...Show More

016 Prototyping is Product Management

31:07 | Jun 15th, 2015

Josh Wexler, Director of Solutions at Originate, shares how prototypes can serve as a valuable method for communicating internally and externally, how to gain insights from user testing, and the common mistakes he sees product teams make. Get the lat...Show More

015 Security is Product Management

27:23 | Jun 7th, 2015

Nadav Benbarak, Head of Product Marketing at Okta, discusses the opportunities in security, balancing user experience with security, and what organizations can do to be more secure. Get the latest updates from the show at www.thisisproductmanagement....Show More

014 Pivoting is Product Management

29:42 | May 31st, 2015

Mona Patel, Founder and CEO of Motivate Design and Author of Reframe, shares what product managers at large companies can do to bring new ideas to life and what to do when an experiment goes wrong. Get the latest updates from the show at www.thisispr...Show More

013 Podcasting is Product Management

32:32 | May 26th, 2015

Chad McAllister, host of The Everyday Innovator and PHD in management, shares what he’s learned from interviewing some of the most innovative minds in product management, how to spot trends, and how 3D printing can be used for rapid prototyping. Get ...Show More

012 Including Customers is Product Management

35:32 | May 18th, 2015

Mark Hurst, the author of Customers Included and CEO of Creative Good, shares case studies about what happens when you include customers and what happens when you don’t, how to get large organizations to buy-in, and tells us why he believes the most ...Show More

011 Customer Success is Product Management

17:01 | May 10th, 2015

Stephen O’Keefe, Customer Success Manager at Hubspot, shares what a day in a life of in customer success management entails, how it informs product managers, and it’s key performance indicators. Get the latest updates from the show at www.thisisprodu...Show More

010 Storytelling is Product Management

35:55 | May 3rd, 2015

Valla Vakili, a product leader from iHeartMedia and Yahoo!, gives us his product management war stories, and explains how storytelling can align key stakeholders and engage users. Get the latest updates from the show at www.thisisproductmanagement.co...Show More

009 Personalization is Product Management

18:16 | Apr 26th, 2015

Justin Hendrix, Executive Director at NYC Media Lab, discusses how personalization can help product managers build better products for users, the business case for personalization, and what the future holds. Get the latest updates from the show at ww...Show More

008 User Research is Product Management

13:37 | Apr 19th, 2015

Jack Cole, Director of Design at Motivate Design, talks about how to source people for user discovery, what questions to ask them, and what metrics and qualitative feedback to look out for. Get the latest updates from the show at www.thisisproductman...Show More

007 Monetization is Product Management

21:23 | Apr 12th, 2015

Swapnil Parikh, a monetization product manager at Tumblr, illustrates how monetization is at the intersection of sales and user experience. He shares what a day in his life is like and why cracking the code of the native experience is the key to reve...Show More

006 Experimentation is Product Management

30:22 | Apr 4th, 2015

Tristan Kromer shares the differences between qualitative and quantitative user feedback, how to effectively formulate hypotheses, and the role of statistical significance in interpreting results. Get the latest updates from the show at www.thisispro...Show More

005 Career Advancement is Product Management

19:17 | Apr 1st, 2015

Gayle Laakmann McDowell, Author of Cracking the PM Interview and former software engineer at Google, Microsoft, and Apple, shares what it takes to become a top 1% product manager, how to answer the toughest PM job interview questions, and how to adva...Show More

004 Hiring is Product Management

29:10 | Mar 23rd, 2015

Will Cole, Director of Product at Stack Exchange, illustrates how to transition from a company that goes out to find talent into a company that attracts talent, how to source and screen innovative product people, and how to build rapport with enginee...Show More

003 User Engagement Is Product Management

24:13 | Mar 9th, 2015

Nir Eyal, serial entrepreneur and author of Hooked: How to Build Habit Forming Products, shares how habit formation can replace expensive ads and spammy marketing tactics, whether hooks can replace solutions to pain points, how Facebook gets users ho...Show More

002 Community Is Product Management

17:50 | Mar 9th, 2015

Sarah Judd Welch, Founder of Loyal, shares how product managers can gain customer insights through community management, how AirBnB builds community, and the KPIs to measure the ROI of community.  Get the latest updates from the show at www.thisispr...Show More

001 Demand Validation Is Product Management

23:26 | Mar 9th, 2015

Steve Cohn, Founder of Validately, shares the tactics for validating demand for a product idea before building it, why he thinks Minimum Viable Products should die, and what he means when he says product managers are in the business of homeruns. Get...Show More