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Choiceology with Dan Heath

Charles Schwab

What happens when intuition fails us? Listen in as Dan Heath shares stories of irrational decision making--from historical blunders to the kinds of everyday errors that could affect your future. Choiceology, an original podcast from Charles Schwab, e...Show More

37:21 | May 27th

If you’ve ever been through a home renovation, you know that it often takes more time or more money (or both!) than the contractor’s original estimate. But why is that? Experienced contractors renovate homes all the time. And yet they still regularly...Show More

33:07 | May 13th

Assuming you live in the northern hemisphere, which would you say is colder: a day in March or a Day in April? On average, of course, March is colder than April, but there’s probably not a big difference in temperature between March 31 and April 1. I...Show More
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32:31 | Apr 29th

Think about a time when something happened that just seemed meant to be. Maybe you had a feeling that your child would get into a certain college. Perhaps you just knew that your partner would forget to pack something important for your vacation. The...Show More

35:38 | Apr 15th

It makes some intuitive sense to judge a decision based on its results. But is it always true that a good decision leads to a good outcome, and vice versa? In this episode of Choiceology with Katy Milkman, we look at a bias that can lead to errors i...Show More

33:23 | Apr 1st

Have you ever noticed that there’s something satisfying about seeing a car’s odometer roll over from 99,999 to 100,000 miles? Or maybe more likely, looking at a clock right when it hits 12:00 on the nose? What’s so special about these moments? In th...Show More

39:48 | Mar 18th

If you’ve ever watched a TV crime drama, you’ve probably heard that eyewitness testimony is notoriously unreliable. A person commits a crime literally right in front of someone, but the witness can’t identify key characteristics of the perpetrator—or...Show More

36:57 | Feb 18th

“For most things are differently valued by those who have them and by those who wish to get them; what belongs to us, and what we give away, always seems very precious to us.” –Aristotle In this episode of Choiceology with Katy Milkman, we look at t...Show More

30:56 | Feb 4th

Netflix recommendations, Amazon suggestions, Google searches, airline ticket prices, your social media feed. All of these things are driven by algorithms—computer models that crunch massive amounts of data to generate useful results. These types of o...Show More

27:23 | Jan 21st

Have you ever seen a cloud overhead that looks very much like, say, a rabbit? Or maybe you’ve found a potato chip that had an uncanny resemblance to Elvis, or a cornflake that was almost exactly the shape of the state of Texas. What are the chances? ...Show More

32:48 | Jan 7th

For many people, the start of a new year is an occasion to re-examine their lives, to set new goals and to give up old habits. Making New Year’s resolutions is something of a social ritual, but we see similar behaviors around other significant dates,...Show More

01:30 | Dec 21st, 2018

Choiceology with Katy Milkman returns after the holidays, starting with a special New Year’s episode on January 7. In the meantime, you can listen to all of our past episodes online or in your podcast app of choice. Choiceology is an original podcas...Show More

29:48 | Dec 10th, 2018

In this episode of Choiceology with Katy Milkman, we examine an old insight about happiness and giving. It’s an insight that is now backed up by behavioral science. The episode begins with a scene from the Charles Dickens classic A Christmas Carol. ...Show More

27:49 | Nov 26th, 2018

You’re an independent-minded person. You make choices for yourself based on the best information available. You own your decisions, right or wrong. Right? No so fast. You are, in fact, a social animal. You take many visible and invisible cues on how...Show More

24:47 | Nov 12th, 2018

Most of us would like to think we make decisions for our own good. Presented with the imaginary choice between a bag of salty, greasy potato chips and a healthy salad, you might opt, in principle, for the salad. But what happens when that bag of chip...Show More

34:10 | Oct 29th, 2018

Winning feels good. Whether it’s nailing a tricky golf shot or landing a big client for your firm, it’s nice to come out on top. But is it the thrill of victory that pushes you to sink that 10-foot putt or compels you to put in a few extra hours at w...Show More

04:13 | Oct 15th, 2018

Season 2 of Choiceology is coming soon! Dan Heath hands the reins over to new host Katy Milkman for this season. Katy brings an incredible depth of knowledge to the show through her work as a professor of Operations, Information & Decisions at The Wh...Show More

33:22 | May 14th, 2018

Imagine you’ve just been through a major life event: The birth of a child. A major award. The loss of a job. A divorce. Now picture yourself 10 years in the future and try to imagine how that event affected your overall well-being. Research shows tha...Show More

28:00 | Apr 23rd, 2018

When you set out to buy something—a car, for example, or a laptop or some small gadget for your kitchen—you analyze the features and the style and the utility of the thing, and then you make a choice. But it turns out that there’s a psychological for...Show More

29:02 | Apr 9th, 2018

Sometimes it seems as if danger lurks around every corner. News reports of events like plane crashes and shark attacks make grave risk to life and limb feel real and imminent. And while there’s no doubt that risk is a part of life, are these the type...Show More

27:19 | Mar 26th, 2018

In a world awash in data, you’d think it would be relatively easy to make informed, objective decisions. But there’s a problem that gets in your way, even with all of this information at your fingertips: You see what you want to see. On this episode...Show More

29:38 | Mar 12th, 2018

Imagine that you’ve put in effort toward a goal, but things haven’t quite worked out the way you hoped. Maybe your goal was more expensive than you expected; maybe it’s taking longer to reach than you thought. So the question is, do you double down a...Show More

27:26 | Feb 26th, 2018

You don’t make decisions in a vacuum. Context matters, perhaps more than you think. On this episode of Choiceology with Dan Heath, we explore the subtle, sometimes hidden structures that influence your decisions. You’ll see how small changes in the w...Show More

25:12 | Feb 12th, 2018

The Battle of Midway. Saltine crackers. Carnival games. What do these seemingly unrelated things have in common? Well, they’re connected by a common psychological trap—one that affects the way we all make decisions. In this first episode of Choiceolo...Show More

02:28 | Jan 19th, 2018

You’re not as rational as you think. In this new podcast, bestselling author Dan Heath performs forensic analysis on decision making. You’ll hear real stories, learn from top experts, and witness informal experiments that demonstrate the mistakes we ...Show More